News

Trail Jams on Spotify

From powdery slopes to hero dirt, these Wild Rye playlists will get you ready for adventure. So crank up the volume and get ready to shred! Be sure you click "Follow" in Spotify to be the first to...

Behind the Scenes of the Wild Rye Spring 21 Line

Every year, the Wild Rye team comes together to plan the next season of apparel, and in honor of our fifth season we sat down and talked to our CEO, Cassie Abel and our long-time designer Kelsey Va...

Wild Rye x Pivot Cycles Apparel Collection

With an affinity for design and a shared mission to bring more women-identifying rider into the sport of mountain biking, we're proud to give you a behind the scenes look at the new Pivot Cycles x ...

Women-Led Wednesday

At Wild Rye, we believe in putting competition aside to create a more gender-balanced economy, we believe a rising tide really does lift all ships and and in the words of Miss Park of Title Nine, w...

Join #FullSendTheVote

How are you feeling after last nights presidential debacle? As was made abundantly clear during the first debate, it's an incredibly pivotal time in our country and this election has stakes higher...

Wild Rye Monthly Muse: August

Summer is winding down, evening rides are getting colder and shorter and we're finding more time to hunker down indoors and around the house. Here are a few things we're stoked on this month... and...

Facing Your Fear, Two Wheels At A Time

For many, the ski/ride community and the bike community is a web of similarities as the feeling of getting out into the mountains is the main idea. That was not the case for "Pro" Teamer, Emily. 

Wild Rye Monthly Muse: July

Without question, it's been a trying couple months for many if not most. We've been working away behind the scenes doing our darndest to spread good AND educate ourselves on the not-so-good.  We ho...

#ISHOPSMALL

For one week only, 11 small, women-led brand friends will be offering you between 10 and 25% off. All you have to do is use the code ISHOPSMALL at checkout.

Masks for Mountain Towns

Our rural medical systems are simply not properly equipped to handle community needs while keeping those on the front lines safe.  Here are four ways you can join our effort to keep all of the pla...

HAPPY INTERNATIONAL WOMEN'S DAY: AMBASSADOR SPOTLIGHT AND MUSE

What do a top finisher at Kings & Queens of Corbets, a licensed pilot and a beer microbiologist have in common? We are pumped and proud to say they’re three of our Wild Rye Ambassadors! These l...

Wild Rye Team Gift Guide

This year we're trying especially hard to gift consciously, whether we're shopping local, supporting women-led brands or gifting from brands that are doing good things for the earth. A few last min...

Wild Rye Monthly Muse: December

We're back with an all new December muse after a quick hiatus during our busy November. That said, we took a lot of notes on our inspiration, new favorite things and added a new team-member, all of...

Wild Rye Monthly Muse: October

From Women-Led Wednesday, Podcast, Our New Health Kick Corner, Daily Reads and Novels, it's all in this month's Muse.

Wild Rye Monthly Muse: September

Wild Rye was over-the-moon excited to be chosen as a Title 9 Movers and Makers Pitchfest Finalist in July. Read on for our nine takeaways from the event!

Wild Rye Monthly Muse: August

Podcasts, summer reads, international mental resets and the launch of the 2nd Annual Women-Led Wednesday. Read on to get all the goods!