News

Wild Rye's Top 5 Après-Bike Recipes

We've taken our favorite ski-season tradition and applied it to our two-wheeled summer adventures. Check out our five favorite drink and après recipes to bring on your next ride. 

Outside By Design Podcast with Kami York-Feirn

Wild Rye Marketing Manager, Kami York-Feirn, sat down with the team behind Wheelie Creative's Outside By Design podcast to talk talk about finding a brand voice, tackling tough topics as a brand, h...

An Ode to The Fifth Trimester and Beyond

Mom-ing is hard. We sought advice from six hard-charging and adoring moms about getting back on bikes post-baby AND passing the love of two wheels along to the next generation.

Monthly Muse: May 2021

Take a behind-the-scenes look at what keeps the hard-working women of Wild Rye learning, loving and inspired. 

Join the #PLAYWILD Community

The outdoors are our playground and we want to bring all of these adventures to your feed. From behind-the-scenes stories to photos you tag us in, we're creating a community to connect, engage and ...

Becoming Carbon Neutral

As Wild Rye continues to grow, we have an increasing responsibility to commit additional resources toward our values in order to maximize the positive impact of our products. 

Bikes & Big Ideas Podcast with Cassie Abel

Wild Rye co-founder and CEO, Cassie Abel, sat down with the team behind Blister's Bikes & Big Ideas podcast to talk all things mountain biking. As you are about to hear, Cassie is not only runn...

How Women’s Sports Saved My Life

I was assigned male at birth but from as far back as I can remember, I always knew I was a woman. While I was able to find my community with the girls cross-country team, I still felt incredibly al...

Trail Talk: Behind the Scenes of our Spring ‘21 Photoshoot

Written by Kami York-Feirn / Photos by Emily Sierra It’s late afternoon on day two of our photoshoot. Dressed in tank tops and knee-length shorts, our group scouts a technical drop on the Lunch Loo...

Trail Jams on Spotify

From powdery slopes to hero dirt, these Wild Rye playlists will get you ready for adventure. So crank up the volume and get ready to shred! Be sure you click "Follow" in Spotify to be the first to...

Behind the Scenes of the Wild Rye Spring 21 Line

Every year, the Wild Rye team comes together to plan the next season of apparel, and in honor of our fifth season we sat down and talked to our CEO, Cassie Abel and our long-time designer Kelsey Va...

Wild Rye x Pivot Cycles Apparel Collection

With an affinity for design and a shared mission to bring more women-identifying rider into the sport of mountain biking, we're proud to give you a behind the scenes look at the new Pivot Cycles x ...

Women-Led Wednesday

At Wild Rye, we believe in putting competition aside to create a more gender-balanced economy, we believe a rising tide really does lift all ships and and in the words of Miss Park of Title Nine, w...

Join #FullSendTheVote

How are you feeling after last nights presidential debacle? As was made abundantly clear during the first debate, it's an incredibly pivotal time in our country and this election has stakes higher...

Wild Rye Monthly Muse: August

Summer is winding down, evening rides are getting colder and shorter and we're finding more time to hunker down indoors and around the house. Here are a few things we're stoked on this month... and...

Facing Your Fear, Two Wheels At A Time

For many, the ski/ride community and the bike community is a web of similarities as the feeling of getting out into the mountains is the main idea. That was not the case for "Pro" Teamer, Emily.