News

Wild Rye X Adventure Journal

Tired of inadequate gear, lack of role models and a thick glass celling, women are rebuilding the outdoor culture and industry for themselves.  

Get to Know SheJumps

While we provide the gear to help more women play outside, SheJumps provides the ever-important education and funding. We want to help you get to know the organization a bit better here.

Wild Rye Monthly Muse: June

Our colorful notes and anecdotes on everything keeping the ladies of Wild Rye learning, loving and inspired off the bike. This month we have some real-talk, Guinnea Pig love stories, SNL's take on...

Artist Spotlight: Lindsay Jones

At Wild Rye, we pride ourselves on working with fellow female entrepreneurs and freelancers. Now, we're excited to share some of their stories. 

Salute to Rad Moms

Wild Rye and Warren Miller want to celebrate all the rad moms out there.

Outside Buyers Guide: Sandia & Wild Rye Shorts

"Thanks to Wild Rye the benchmark for bike jerseys has been elevated"

Wild Rye Monthly Muse: May

Our colorful notes and anecdotes on everything keeping the ladies of Wild Rye learning, loving and inspired.

Where To Mountain Bike This Spring

We asked the Wild Rye Ambassador team to give us some insight to their favorite spring rides. Time to get out on the mountain bike.

What's New For Spring 2019

New partners, new headquarters, and a whole bunch of new amazing women's mountain bike gear. Introducing the amazing new Wild Rye Spring 2019 Collection.

Shape: The Cutest Winter Sports Base Layers for Après-Ski

Channel warmer weather with this cute tropical palm set from newly launched (and women owned!) activewear company Wild Rye.

OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

Outside Magazine recently gave our Mauna Kea Collection base layers some serious testing.  What's the verdict? A+

TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

We caught up with the two entrepreneurs about of their insight in managing a small but growing apparel brand.

Women's Health: The 22 Best Gifts For Fitness Fanatics

The 100 percent merino wool material of this female-designed long-sleeve base layer makes it moisture-wicking and odor-free.

WRR10: The Harder Way to Startup--We're Talking Full-Time Jobs

Running a startup is hard, but you know what makes it harder? Holding down a full-time job while you do it. On this episode of Wild Rye Radio, our founders Katy & Cassie share what it's like to...

WRR9: Jenn Kriske, Machines For Freedom

Female entrepreneurs only receive 3% of venture capital, and Machines for Freedom Founder, Jenn Kriske is now part of that elite group.  On June 4th, MFF announced that they would be stepping under...

WRR8: Jean Enersen, KING-TV

This week Wild Rye co-founder, Cassie Abel sat down with Jean Enersen, the nation's first female news anchor and longest running person on a major new station anchor desk - a whopping 48 years with...