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[Sedona Morchella] Lil party shirt sedona morchella flatlay[Sedona Morchella] Lil party shirt sedona morchella front crop
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[Aster Blocked] Freyah Pant pink and green colorblock layflat[Aster Blocked] Freyah Pant pink and green colorblock front full body
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[Watercolor] Eleanor Chammy Watercolor flatlay[Watercolor] Eleanor Chammy Watercolor side pocket detail
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[Black Grit] black graphic tee with white text reading "wild rye grit n grace, Ketchum, Idaho"[Black Grit] Wild Rye Grit n Grace graphic tee in black, worn on model with jeans
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impact

At Wild Rye, we're dedicated to making an impact when it comes to empowering women in the outdoors, and reducing our impact when it comes to our environmental practices. We're committed to an ethical and sustainable supply chain and use only premium materials to ensure your clothing lasts a lifetime (and doesn't end up in landfills). Learn more about our everyday practices below.

VIEW OUR 2024 IMPACT REPORT

product

We’re constantly evolving—pushing our products to do more good (for you and the planet).

From designing durable gear that’s made to last season after season, to sourcing sustainable materials that reduce our footprint, we’re committed to minimizing our impact while delivering the high-performance pieces our customers count on. Because great gear shouldn’t come at the planet’s expense.
[Sicilian Summer] Model Riding Gravel Bike in Sicilian Summer Chammy

packaging

SHIPPING: We now ship all your product in recycled AND recyclable paper mailers. 90% of our products are packaged in recycled poly bags and all of our custom product packaging is all recyclable. 

ECOCART: By adding EcoCart at checkout, you can easily offset the carbon footprint of your order. Learn more about the partnership here.

circularity

WILD RYE (REDUX) RESALE PLATFORM: Wild Rye has partnered with Treet, a peer-to-peer selling platform, to let our customers give their Wild Rye a second chance—because Wild Rye was built to last a lifetime, not for landfills, we wanted to give our WR fam the opportunity to refresh their closets and reduce fashion waste at the same time.

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Certifications

We don't love to toot our own horn about things we feel should be baseline business practices, but here we are! We work tirelessly to uphold the highest standards of environmental and social accountability.

certified b-corp

B Corp Certification is a designation that a business is meeting high standards of high social and environmental performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

CERTIFIED CLIMATE NEUTRAL

To become certified, we follow a guided, 3-step process for measuring, offsetting, and reducing our carbon footprint, developed around peer-reviewed standards.

From closely reviewing our packaging and incorporating more recycled materials into our gear, our goal is to maintain this Climate Neutrality in order to do our (essential) part to limit climate change.

causes we support

1% For the Planet

Through our partnership, Wild Rye pledges to donate 1% of our total annual sales to support nonprofit organizations focused on making a tangible impact for a better future. Since 2002, members of 1% for the Planet have given more than $280 million to nonprofit partners. Today, their global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.

1 Percent for the Planet

The goal of the POW Bike Alliance is to create the biggest, boldest and most inclusive team of outdoor enthusiasts in the country and channel their passion for the outdoors into protecting the places and lifestyles they live and love. POW Bike is an opportunity to unify all trail users to find Common Ground and together act on climate. POW Bike will elevate the dialogue around climate impacts year-round—not just winters. We are excited to see so many incredible athletes and activists rally around this important issue: protecting the places we play.

Protect Our Winters

SheJumps:

Aligning with our own mission and values, SheJumps increases the participation of women and girls in outdoor activities. Partnering with nature, SheJumps creates safe, educational outdoor experiences for girls and women that nurture growth and transformation.

She Jumps

Planned Parenthood:

PP's mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people. 

Providing safe and affordable reproductive healthcare for women is important. Period.  

Planned Parenthood