impact
At Wild Rye, we're dedicated to making an impact when it comes to empowering women in the outdoors, and reducing our impact when it comes to our environmental practices. We're committed to an ethical and sustainable supply chain and use only premium materials to ensure your clothing lasts a lifetime (and doesn't end up in landfills). Learn more about our everyday practices below.
product
FABRICS: From focusing on recycled materials to researching the highest industry standard for sustainable production, our fabrics meet rigorous environmental and animal welfare standards. Whenever possible we use Bluesign certified fabrics. We ensure our fabrics have recycled components and C0 PFC-free DWR coatings. Similarly, all our merino is non-mulesed, meeting strict animal welfare standards. You can read more about Bluesign certification here.
QUALITY: Enduring product quality is the Wild Rye difference. Our product is built to last so it doesn't end up in landfulls. Wear it for years or pass it along pre-loved product our Peer2Peer resale platform, Wild Rye (redux).
PACKAGING
SHIPPING: We now ship all your product in recycled AND recyclable paper mailers. 90% of our products are packaged in recycled poly bags and all of our custom product packaging is all recyclable.
ECOCART: You can offset your carbon footprint with a positive environmental impact for every single Wild Rye product that ships. That means the emissions from manufacturing and shipping your favorite Wild Rye pieces can be made 100% carbon neutral. Just be sure you select the "Make my order carbon neutral" box in your shopping cart. Learn more about the partnership here.
PRACTICES
MANUFACTURING: When working with factories in both the United States and abroad, we work to ensure that the labor practices of those factories meet the highest global standards, including fair labor and wage practices.
WILD RYE (REDUX) RESALE PLATFORM: Wild Rye has partnered with Treet, a peer-to-peer selling platform, to let our customers give their Wild Rye a second chance—because Wild Rye was built to last a lifetime, not for landfills, we wanted to give our WR fam the opportunity to refresh their closets and reduce fashion waste at the same time.
Certifications
We don't love to toot our own horn about things we feel should be baseline business practices, but here we are! We work tirelessly to uphold the highest standards of environmental and social accountability.
CERTIFIED B-CORP
B Corp Certification is a designation that a business is meeting high standards of high social and environmental performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.
CERTIFIED CLIMATE NEUTRAL
To become certified, we follow a guided, 3-step process for measuring, offsetting, and reducing our carbon footprint, developed around peer-reviewed standards.
From closely reviewing our packaging and incorporating more recycled materials into our gear, our goal is to maintain this Climate Neutrality in order to do our (essential) part to limit climate change.
Causes we support
1% For the Planet
Through our partnership, Wild Rye pledges to donate 1% of our total annual sales to support nonprofit organizations focused on making a tangible impact for a better future. Since 2002, members of 1% for the Planet have given more than $280 million to nonprofit partners. Today, their global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all.
World Ride:
World Ride is a 501(c)3 non profit that works to empower women globally through mountain biking through recreation, careers, and racing. World Ride has programs in Nepal, Guatemala, Peru and Lesotho.
The goal of the POW Bike Alliance is to create the biggest, boldest and most inclusive team of outdoor enthusiasts in the country and channel their passion for the outdoors into protecting the places and lifestyles they live and love. POW Bike is an opportunity to unify all trail users to find Common Ground and together act on climate. POW Bike will elevate the dialogue around climate impacts year-round—not just winters. We are excited to see so many incredible athletes and activists rally around this important issue: protecting the places we play.
SheJumps:
Aligning with our own mission and values, SheJumps increases the participation of women and girls in outdoor activities. Partnering with nature, SheJumps creates safe, educational outdoor experiences for girls and women that nurture growth and transformation.
Planned Parenthood:
PP's mission is to ensure all people have access to the care and resources they need to make informed decisions about their bodies, their lives, and their futures. Each year, Planned Parenthood delivers vital sexual and reproductive health care, sex education, and information to millions of people.
Providing safe and affordable reproductive healthcare for women is important. Period.
