News – Wild Rye

Meet the Artist: Kelsey Van Patten

Meet the Artist: Kelsey Van Patten

Meet Kelsey Van Patten, our designer slash resident fashionista. Based in Encinitas CA, this surfer gal is the artist behind our palettes, patterns...

peel back the layers: behind the new LITE Baselayer Collection

The new LITE collection is inspired by WR gals who like to get after it. But what exactly does it take to make the perfect light baselayer that kee...

Hut Trippin': From Planning to Packing with Krystin Norman

If you haven’t gone on a hut trip before, I guarantee that once you do it will become an annual “must do” for your winter. There is nothing quite l...

B The Change — Wild Rye is B Corp!

When you shop B Corp, you’re supporting a brand that is part of a vital movement. You’re supporting a brand that has vowed – and proven its commitm...

Celebrating 5 years of Women-Led Wednesday.

As we rapidly approach the 5th anniversary of Women-Led Wednesday we want to take a moment to look back on the progress that has been made. What st...

From Bikes to Books.

While it can be a bit of a buzzkill for big outdoor excursions, these shoulder season months are the perfect time to cozy up with your favorite wa...

This One's a Hat Trick: The Wild Rye x Title Nine x Skida Trilab

Going into the 5th year of our women-led love affair, we wanted to spice things up and bring a 3rd partner: this collab has officially become a tri...

let's talk about hemp, baby.

We didn’t just pick hemp willy-nilly because it’s soft or because it’s also something you can enjoy recreationally. Choosing hemp to make our cozy ...

One is Not Enough.

Photo by Katie Lozancich Spoiler alert: you’re going to have goosebumps watching Nexus. It’s raw and real in ways that feel big and genuine. Sure...

'tis the (ski movie) season!

Let’s Get Hyped for Ski Season, BBs. The last moments of fall always seem to fly by. Mom jeans and cozy sweaters make their way to the front of o...

Demystifying Enduro with Aja Jackson

Hi friends, my name is Aja Jackson, I’m a Texas transplant from North Carolina. I am a Service Experience Designer by day, and when I'm not at wor...

A WILD (RYE) YEAR IN REVIEW

As our sixth birthday approaches, we’re excited to celebrate and reflect on the last year, which has been a year filled with HUGE wins and some spe...

Essay: An Ode to Riding with Your Girlfriends by Lily Krass

Most of the gals I ride with talk about all the months and years we’ve spent “keeping up with the boys.” Sure, chasing guys down the hill is one wa...