News

Staying Nourished Through the Holidays: A Guide for Active Women

The holiday season is here! It’s a time filled with joy, connection, and indulgent meals—but for active women like us, it can also feel a bit overwhelming. Between holiday parties, family gathering...

the payette collection: a puff piece

THE DOWN-LOW ON THE PAYETTE PUFF COLLECTION This fall, we launched our first mid-layers in the form of three synthetic puffy pieces. This is a huge milestone for us, and while these are all pieces ...

THE FIRST BUT NOT THE LAST

There’s been a lot of buzz about Red Bull Rampage over the last week, and unless you’re keyed into the verryyyy niche sport of freeride mountain biking, you’re probably wondering: what the heck is ...

A return to simplicity: bikepacking the Italian Alps

Endless wildflower fields, impressive peaks, cozy rifugios, homemade pasta, one lane mountain roads: these are all things we enjoyed in abundance on our 5 day bikepacking trip through the southern ...

The Sturdy Dirty 2024: Riding in Community

THE RACE This weekend, I participated in my first enduro. I’ve always told myself “I’m not a racer.” I pedal for the sake of community, not because I want to be the fastest, and prefer to session...

Women of the trans new england

We're so proud to be a sponsor and supporter of this amazing event. Here at Wild Rye we're always stoked to hop on board in support of events and programs that encourage women to push themselves,...

Bikepack the San Juans

The word is out that bike packing in the San Juans is a thing, and the rumors of its casual beauty and easy exploring are true. However, all the beta for where to ride, stay, eat, and explore is q...

Springing into Mountain and Gravel Bike Season in Boise

I recently celebrated my 3-year-mountain-bike anniversary which is a bit of a misnomer since there was not an actual celebration – but it made me reflect on how much can change in 3 years…   My fi...

Enjoying the Ride

I come from a very sporty family, but like… ball sports. My skills in these types of sports however generally fall into the “catch the ball with my face” category. Because of this I dabbled in man...

Behind the seams: Spring 2024

What is sense of place?  How are we connected to the landscape around us? How do the places we visit change us?  How do we define who we are? Why do we have to define who we are? These are ju...

Building your bike kit: Chammies 101

There are as many ways to spell chammy / chamois / cham-wowee as there are options, opinions and misconceptions about this infamous piece of apparel.  Depending on who you talk to, chammies are ei...

Sedona: the mountain bike and energy vortex capital of the southwest

Sedona, AZ: known for expansive redrock vistas, endless hiking and mountain bike trails, crystal shops, palm readers and a unique energy vortex, this funky little desert town offers even more than ...

Becoming a Superwoman on a Bike with Kelly Willett

Kelly Willet is an avid biker, a pilot, a videographer, and now an author. She wrote this book because she believes that all women should be equipped with the tools and support system to enter th...

Pro Tips from the Pro Team

There’s a wide spectrum of meaning when it comes to being “Pro” at something. At Wild Rye, we may consider ourselves professional leisure sport athletes, but when it comes to getting deep in the ba...

2023 gift guide: our favorite gifts from women-led brands

Somehow it’s mid-November again and we’re rapidly closing in on the 6th annual Women-Led Wednesday. We're here to share a collection of goodies from women-led brands we love (and know you will too...

Celebrating 6 years of Women-Led Wednesday.

As we rapidly approach the 6th anniversary of Women-Led Wednesday we want to take a moment to look back on the progress that has been made. What started as a way to launch holiday sales on a day th...