News – Wild Rye

Celebrating 5 years of Women-Led Wednesday.

Celebrating 5 years of Women-Led Wednesday.

As we rapidly approach the 5th anniversary of Women-Led Wednesday we want to take a moment to look back on the progress that has been made. What st...

From Bikes to Books.

While it can be a bit of a buzzkill for big outdoor excursions, these shoulder season months are the perfect time to cozy up with your favorite wa...

This One's a Hat Trick: The Wild Rye x Title Nine x Skida Trilab

Going into the 5th year of our women-led love affair, we wanted to spice things up and bring a 3rd partner: this collab has officially become a tri...

let's talk about hemp, baby.

We didn’t just pick hemp willy-nilly because it’s soft or because it’s also something you can enjoy recreationally. Choosing hemp to make our cozy ...

One is Not Enough.

Photo by Katie Lozancich Spoiler alert: you’re going to have goosebumps watching Nexus. It’s raw and real in ways that feel big and genuine. Sure...

'tis the (ski movie) season!

Let’s Get Hyped for Ski Season, BBs. The last moments of fall always seem to fly by. Mom jeans and cozy sweaters make their way to the front of o...

Demystifying Enduro with Aja Jackson

Hi friends, my name is Aja Jackson, I’m a Texas transplant from North Carolina. I am a Service Experience Designer by day, and when I'm not at wor...

A WILD (RYE) YEAR IN REVIEW

As our sixth birthday approaches, we’re excited to celebrate and reflect on the last year, which has been a year filled with HUGE wins and some spe...

Essay: An Ode to Riding with Your Girlfriends by Lily Krass

Most of the gals I ride with talk about all the months and years we’ve spent “keeping up with the boys.” Sure, chasing guys down the hill is one wa...

Start 'Em Young: Building Confidence Beyond the Bike for Young Women & Girls

As a brand made by women, for women, there's nothing we love more than seeing future generations of baddies groomed to have a passion for getting o...

Red Bull Formation Recap: Wild Rye Heads to Virgin, UT to help provide the vibes

Last week, the Wild Rye team packed up our gear, our best sun hats and headed south for eight days in Virgin, Utah to Red Bull Formation, the first...

You Don’t Have To Be A Bro to Race Enduro. Just Ask My Mom. (by Lily Krass)

Earlier this summer, my mom and I signed up for the Sturdy Dirty Enduro, an all women’s enduro race, which, combined with some classic PNW riding, ...

get "mountain fit" with our free mtb training plan

We've partnered with some local badasses / lady entrepreneurs who put together an equally badass 5-part "Mountain Fit" mountain bike training progr...