News

Stay Weird, Raise Legends: Wild Rye & The Mothership Collective

Big news, babes: we’re officially teaming up with the Mothership Collective—and this one hits pretty close to home. The Mothership is a fast-growing community of women who are entering or living in...

Come for the Skiing, Stay for the Friends

In this blog, Charlotte Lilley, founder of The Retreat Co., shares what she’s witnessed again and again on all-women’s ski retreats: when women say yes to something unfamiliar together, connection ...

On Doing it Anyway: Haley Cutler's Self-Supported Journey in World Cup Ski Racing

No shortcuts, no safety net: a candid look at grit and building your own path in ski racing. Raised in a community that values showing up and loving the process as much as the podium, Haley’s journ...

Your Official Cheat Code to Skiing The Andes This Summer

While North America sweats through August, winter is alive and well in the Andes. And this blog? It’s not just inspiration — it’s a fully mapped, cheat-code itinerary for skiing Chile when summer h...

How Sending a Massive Drop Made Me a Better Trail Runner

Sometimes, “staying in your lane” is overrated.  If you’ve ever chased a little chaos or ignored “stick to the plan” advice—you’ll get this. Because sometimes the thing that sharpens you most isn’t...

Waste to Wear: Bringing Recycled Fishing Webs to Technical Threads

Instead of face shots of fluffy white powder, I find myself waterboarded with shimmering salt spray. It crashes in waves over my head, dowses my face and sends droplets down the cuff of my rain ja...

Meet the Founder: Charlotte Lilley of The Retreat Co

Meet the founder of our new partner at The Retreat Co, a company created to make women feel grounded, capable, and completely themselves in the outdoors. "We want every woman to know that she belon...

Snacking is a Sport: Our Favorite Snacks For Every Type of Ski Day

Match your snacks to the activity and you’ll be a happy camper.   

Prepping for Ski Season (Like It’s Your Job)

The leaves are changing, the air finally feels cool again, and in Salt Lake City we can step outside without frying to death for the first time in months. For me, that means one thing: the seasons ...

she goes.

Welcome to Wild Rye’s snow collection: designed by women, for women, built to move the way you do—from backcountry lines to resort laps.

Keeping it Quirky: 7 Strange Truths about Life in a Mountain Town

Wild Rye was born in Ketchum, ID, a “gateway town” for folks heading to fish, hike, bike, ski, raft. I was born in the flatlands of the midwest, where mountains were things I read about in my “Hatc...

The Power of Giving a F*ck

It’s not always seen as cool to care. In fact, the act of not giving a f*ck had been deeply instilled into the first decade of my career in the ski industry. For years, I had been thinking about th...

Better on TOP(s)

Wild Rye has made a name for themselves with bottoms that fit, perform, and flatter like no one else. My Wild Rye fangirl era started, for example, when I saw a prototype Freyah pant back in 2021. ...

Behind the Seams: Why Making Outdoor Apparel Takes Guts (and a Lot of Cash)

Most people don’t think about how their gear gets made—they just know it works when they need it. But behind every great pair of bike shorts or ski bibs is a long (and expensive) process. The reali...

Rim to River: Canyonlands National Park

Of Utah’s five splendid parks, Canyonlands National Park is the state’s largest yet least visited preserve. The area’s rugged terrain, sinuous river courses, labyrinthine canyons, and geologic anom...

From Customers to Co-Owners: Meet the People Powering Wild Rye

When we launched our Wefunder campaign, we hoped our community would show up, but really weren’t sure what to expect. TL;DR - We’ve been completely blown away by the support. From longtime customer...