she goes.

In skiing, the saying “she goes” is about a line that connects. It’s a way through. A shout to a friend that “it’s good to go.”

We’ve spent winters setting skin tracks, chasing friends through the trees, and perfecting our spread eagles. But we couldn’t find outerwear that fit and performed the way we needed—so we built it ourselves.

Welcome to Wild Rye’s snow collection: designed by women, for women, built to move the way you do—from big backcountry lines to resort hot laps.