Wild Rye is dedicated to welcoming new women into the outdoors as well as to serving those who already shred on snow and dirt at the highest levels. We're excited to partner with shops looking to do the same.
When speaking with prospective dealers we're extra excited to learn how you go out of your way to welcome new people into your shop, especially women. If you're looking for opportunities to be more welcoming to women, we're here to help!
what you get as a wild rye dealer
No Minimum Orders
Limited Run Product = At-Once Demand
At-Once Ordering, Pending Product Availablity
Product that draws attention & Speaks to Women
behind the brand
Based in Sun Valley, ID, Wild Rye is fueled by strong, hardworking and FUN women. We crave amazing adventures, equality for all, the occasional hydrating face mask, and a cold beer.
To bring women beautiful and technical mountain apparel that inspires confidence and gets more women outside.
our product promise
We will never compromise on fit, performance and contemporary style.
who we're for
We're dedicated to welcoming ALL women into the outdoors. We aim to be welcoming and approachable, but our product is built to perform at the highest level, so we serve those who are gunning for podiums and summits, equally.