Wild Rye was born out of founder Cassie Abel’s time working at Smith, so this collaboration is more than just two brands with synergy. It is a nod to taking the hard route, forging a path, and knowing there’s more out there. Nearly a decade of history lined up to make this partnership happen - proof that these (Idaho) roots run deep.

This partnership brings to life a selection of our most loved bike apparel alongside two of Smith’s helmets and a piece of eyewear. Each of the pieces features an exclusive illustrated pattern representing their shared Idaho roots.