Riding apparel brand Wild Rye has teamed up with Pivot Cycles on a three-piece collection designed to celebrate riders who identify as women.
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For female mountain bikers, bike shorts with a good fit and a flattering look used to be hard to find. Thankfully in the last 5+ years, more and more bike apparel companies have started popping up — many of which are either women-specific companies or are at least designing women-specific gear. Let’s get into some of the shorts we’ve been riding.
With women at the helm, niche brands like Wild Rye have prioritized body size and type representation through the apparel they’re making and the communities they’re cultivating. The result is apparel that fits well, works well and, importantly, is flattering not frumpy.
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Our guest today is Cassie Abel, the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers — from beginners to pros — regardless of age, background, size, or skill level. But as you are about to hear, Cassie is not only running a women’s apparel company, she is working to change the entire business landscape for women.
Wild Rye Marketing Manager, Kami York-Feirn, sat down with the team behind Wheelie Creative's Outside By Design podcast to talk talk about finding a brand voice, tackling tough topics on social media, how to stand up for what your brand believes in and creating content that is relatable to both beginners and seasoned athletes.
"Amazing prints, enduro ready, pockets for DAYS! The Freel shorts embody the divine feminine while simultaneously promoting the badassery within."
"I’ve logged many rides in this jersey, and it’s lightweight and comfortable with a barely-there feel against the skin. Even during big days in the southern California heat, there’s ample airflow through the mesh panels and the fabric wicks away sweat like a freshly Rain-X’d windshield."
"With a wide yoga-style waistband, a buttery Italian chamois, and smart silicone placement to keep the legs from creeping up, the Alice is a good choice for long days in the saddle, with or without shorts on top."