By The Numbers

Employees
5
Founded In
2016
Countries Shipped To
167
Total Doors Sold In
234

Press Articles

Singletracks - 5/4/21

9 Things Every Mountain Biking Mama Needs


 Hand-selected by our own Singletracks moms, these products embody the divine feminine and ultimate badassery of women who mountain bike. Happy Mother’s Day to all the mountain biking mamas!

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Blister Review - 4/22/21

Women’s Mountain Bike Short Roundup — 2021


For female mountain bikers, bike shorts with a good fit and a flattering look used to be hard to find. Thankfully in the last 5+ years, more and more bike apparel companies have started popping up — many of which are either women-specific companies or are at least designing women-specific gear. Let’s get into some of the shorts we’ve been riding.

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Beta MTB - 6/24/21

Editors’ Choice: Wild Rye Sandia Short Sleeve Top

With women at the helm, niche brands like Wild Rye have prioritized body size and type representation through the apparel they’re making and the communities they’re cultivating.  The result is apparel that fits well, works well and, importantly, is flattering not frumpy.

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Forbes - 6/2021

Forbes Next 1000

America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle.

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Blister Review - 3/18/21

Cassie Abel on Wild Rye, Women-Led Wednesday (Ep.57)


Our guest today is Cassie Abel, the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers — from beginners to pros — regardless of age, background, size, or skill level. But as you are about to hear, Cassie is not only running a women’s apparel company, she is working to change the entire business landscape for women.

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Outside By Design - 5/18/21

OUTSIDE BY DESIGN PODCAST WITH KAMI YORK-FEIRN


Wild Rye Marketing Manager, Kami York-Feirn, sat down with the team behind Wheelie Creative's Outside By Design podcast to talk talk about finding a brand voice, tackling tough topics on social media, how to stand up for what your brand believes in and creating content that is relatable to both beginners and seasoned athletes. 

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