As an avid mountain biker, skier, and adventurer,Cassie Abelhas long appreciated the power and importance of the outdoors. So when she realized there was a gap in the market when it came to approachable, inclusive, and accessible gear for women-identifying nature lovers—she knew she had to contribute to the necessary culture change.
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The Women’s Mountain Apparel Brand, Wild Rye – a women-founded, women-led, women-specific mountain bike, snow sports, and outdoor apparel company – is dropping its newSpring ‘22 Collection.
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The following picks represent a selection of ideas for bringing new levels of enjoyment to your spring and summer mountain bike season.
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There are pieces of mountain biking gear that surpass others in terms of importance - and a good pair of MTB shorts lies at the top of the priority list. From the comfort and padding of your chamois to the fit and style of your baggy outer shorts, there are options for every style of rider and budget.
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Whether it’s backpacking over peaks and through valleys, bicycling through forest preserves, or running around the neighborhood, consider an outdoorsy gift for the women in your life this Mother’s Day. The below items will prove to be not only useful, but also, fun to take out for a spin in the wilderness.
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Riding apparel brand Wild Rye has teamed up with Pivot Cycles on a three-piece collection designed to celebrate riders who identify as women.
America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle.
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Our favorite new kit for two-wheeled adventures
Hand-selected by our own Singletracks moms, these products embody the divine feminine and ultimate badassery of women who mountain bike. Happy Mother’s Day to all the mountain biking mamas!
For female mountain bikers, bike shorts with a good fit and a flattering look used to be hard to find. Thankfully in the last 5+ years, more and more bike apparel companies have started popping up — many of which are either women-specific companies or are at least designing women-specific gear. Let’s get into some of the shorts we’ve been riding.
With women at the helm, niche brands like Wild Rye have prioritized body size and type representation through the apparel they’re making and the communities they’re cultivating. The result is apparel that fits well, works well and, importantly, is flattering not frumpy.
Our guest today is Cassie Abel, the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers — from beginners to pros — regardless of age, background, size, or skill level. But as you are about to hear, Cassie is not only running a women’s apparel company, she is working to change the entire business landscape for women.
"Amazing prints, enduro ready, pockets for DAYS! The Freel shorts embody the divine feminine while simultaneously promoting the badassery within."
"I’ve logged many rides in this jersey, and it’s lightweight and comfortable with a barely-there feel against the skin. Even during big days in the southern California heat, there’s ample airflow through the mesh panels and the fabric wicks away sweat like a freshly Rain-X’d windshield."
"With a wide yoga-style waistband, a buttery Italian chamois, and smart silicone placement to keep the legs from creeping up, the Alice is a good choice for long days in the saddle, with or without shorts on top."
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CONTACT US AT: HELLO@WILD-RYE.COM
