Press

By The Numbers

Employees
13
Founded In
2016
Total Doors Sold In
234

Press Articles
BLISTER REVIEW - May 22, 2022

Stuff we Like: May 2022

We get asked to check out an increasingly wide range of products, and sometimes, we just want to tell you about something we’ve been using and loving lately.

So that’s where this monthly series — Stuff We Like — comes in, where we keep you current on a broad range of stuff we’re currently digging.

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FREEHUB MAGAZINE - 5/2022

freeehub: gear roundup

The following picks represent a selection of ideas for bringing new levels of enjoyment to your spring and summer mountain bike season.

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Treeline review - 2022

The Best Women's Mountain Bike Shorts of 2022

There are pieces of mountain biking gear that surpass others in terms of importance - and a good pair of MTB shorts lies at the top of the priority list. From the comfort and padding of your chamois to the fit and style of your baggy outer shorts, there are options for every style of rider and budget.

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Forbes - 4/13/22

Mother’s Day Gift Guide: The Best Outdoor Gear For Adventurers

Whether it’s backpacking over peaks and through valleys, bicycling through forest preserves, or running around the neighborhood, consider an outdoorsy gift for the women in your life this Mother’s Day. The below items will prove to be not only useful, but also, fun to take out for a spin in the wilderness.

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Forbes - 6/2021

Forbes Next 1000

America is rich in small businesses. To shine a light on these entrepreneurial heroes, Forbes created the Next 1000. This year-round initiative showcases the ambitious sole proprietors, self-funded shops and pre-revenue startups in every region of the country—all with under $10 million in revenue or funding and infinite drive and hustle.

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Singletracks - 5/4/21

9 Things Every Mountain Biking Mama Needs


 Hand-selected by our own Singletracks moms, these products embody the divine feminine and ultimate badassery of women who mountain bike. Happy Mother’s Day to all the mountain biking mamas!

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Beta MTB - 6/24/21

Editors’ Choice: Wild Rye Sandia Short Sleeve Top

With women at the helm, niche brands like Wild Rye have prioritized body size and type representation through the apparel they’re making and the communities they’re cultivating.  The result is apparel that fits well, works well and, importantly, is flattering not frumpy.

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Blister Review - 3/18/21

Cassie Abel on Wild Rye, Women-Led Wednesday (Ep.57)


Our guest today is Cassie Abel, the co-founder and CEO of Wild Rye, which is a company that creates apparel for women-identifying outdoor-lovers — from beginners to pros — regardless of age, background, size, or skill level. But as you are about to hear, Cassie is not only running a women’s apparel company, she is working to change the entire business landscape for women.

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"Amazing prints, enduro ready, pockets for DAYS! The Freel shorts embody the divine feminine while simultaneously promoting the badassery within."

"I’ve logged many rides in this jersey, and it’s lightweight and comfortable with a barely-there feel against the skin. Even during big days in the southern California heat, there’s ample airflow through the mesh panels and the fabric wicks away sweat like a freshly Rain-X’d windshield." 

"With a wide yoga-style waistband, a buttery Italian chamois, and smart silicone placement to keep the legs from creeping up, the Alice is a good choice for long days in the saddle, with or without shorts on top."

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