Wild Rye serves all outdoor-loving women—from beginners to pros to après enthusiasts—regardless of age, background, size or skill level.

We find that when women are comfortable and feel good in their own skin (and gear) it translates to confidence and thus participation in all aspects of life. Whether you’re at the front of the pack or taking the scenic route, we work to inspire connection and support however you enjoy the outdoors.

We live and play in environmentally-sensitive regions—from the Sawtooths to the Sierras. But that isn't the only reason we're fiercely committed to a sustainable supply chain. Read more here

We believe there is no “right way” to get after it on a mountain bike or on the snow, and however you spend time outside should be celebrated—whether you're in it for the snack breaks, laughs and good times with friends or to set personal bests, we're all for it.

In business, in life, in the outdoors, we're here to empower women. We're dedicated to our partnership with SheJumps to empower women to get outside and our launch of Women-Led Wednesday aims to support women in business.  

the team behind wild rye

Cassie Abel - CEO / FOUNDER / HBIC

Sun Valley based. Mom. Margarita professional.

WHY WILD RYE?  After close to a decade in the outdoor industry, I knew women deserved better options. At Wild Rye, we're making those options a reality. And a community to match.

DOG: Kirby, Rotty/Shepherd mix

SHANNON ALLEN - VP OF PEOPLE & OPerationS, aka "the handler"

Sun Valley based. Mom of two. Taco + spicy marg fanatic.

WHY WILD RYE? With a passion for building and leading teams, working with the badass women at Wild Rye who get sh*t done and really lean-into the mountain town lifestyle is an all-time dream. We have big plans for Wild Rye and I’m so excited to work with this team to get us there.

DOG(S): 2x Boxer mom to Lucy (blind as a bat) + her seeing eye companion Tucker

Lauren Bertelson - Senior Product Development Manager

Sun Valley local. Rosé all day!

WHY WILD RYE? Wild Rye promotes confidence and inclusion from the office to the outdoors. Having worked in the apparel industry for over a decade, it is enlivening to be a part of a brand for women-identifying adventurers that supports and encourages our outdoor explorations.

DOG: Ziggy, Red Heeler

Kelsey Van Patten - product Designer

Encinitas based. Ramen connoisseur.

WHY WILD RYE? Merging a contemporary aesthetic with technical function is a necessary step in the right direction for women's outdoor gear.

DOG: Berto, small but mighty

CAT: Dusty, Russian Blue

dara mcdevitt - product line manager

Bozeman based. Lemon enthusiast.

WHY WILD RYE? I have been a fangirl of WR ever since I got my first pair of freel shorts, which I won in an Instagram giveaway several years ago (what are the chances!?). It's incredibly powerful when what brings you joy (riding bikes with babes!) and what you're good at (user-centered product creation and merchandising!) merge into an opportunity. I am so excited to be part of WR's mission to support more women getting outside and being able to look good/feel good while doing so—all while being a leader in environmental and social responsibility.

DOG(S): Aunt to Barely (aka Barely Boy) and sister to Django (aka Short Man). The sweetest boys. 

Kendall Verge - Marketing & Brand Manager

Ketchum Based. Hydrates with Modelo.

WHY WILD RYE: I absolutely love working with a brand that celebrates and empowers women to do the things we love in the outdoors, while not taking ourselves too seriously and ALWAYS making time for aprés. I am inspired every day by my work for this amazing brand!

DOG: Hazel - heeler/hound mix. Old soul.


Ketchum based. Noodle aficionado.

WHY WILD RYE: I love working for a company that cares so deeply about community, environmental stewardship, and maximizing fun in the outdoors. Couple that with a badass group of ladies, REALLY cute clothes, and the opportunity to live and play in my home state? It’s a no brainer.

DOG: Toast. Baja mutt. Mostly ears.

Grace O'Brien - eCommerce & Digital Merchandising Manager

Jackson based.

WHY WILD RYE: I really believe in the power of bringing women together in the outdoors, and the empowering and judgement-free zone that it creates. Wild Rye’s mission statement couldn’t align more closely with the things I am passionate about, so I was thrilled to join the team and have a part in the continued success of the brand. Plus, I love the functional and stylish clothing we make.

KEELEY VESTMAN - Sales Coordinator

Ketchum Based, Bourbon Babe

WHY WILD RYE? As someone who has spent my whole life playing outside, I have found that quality and comfort in clothing is a key part in helping me continue to do so. It’s unique to have found a brand that excels at fit and function while also having stylish, fun-loving designs. Wild Rye has personally empowered me and so many other rad women to get after it, while also giving all of us the ability to feel confident and adventurous in any setting. Look good. Feel good. Send it. Shred it. Eat it. Wear it.

DOG(S): Zula- Australian Shepherd

colin johnson - business analyst

Data wizard. Cat dad. Token testosterone.

WHY WILD RYE? After years working in large corporate environments I was looking for a something different. Joining Wild Rye gave me the opportunity to align my love for the outdoors with my work life. Combine that with the chance to support a rad team and it was a match made in heaven. (Maybe I secretly want to learn how to mountain bike too!)

CATS: Whiskey, Tango, and Foxtrot

Riley Revallier - customer experience & events coordinator

Ketchum Based. Insatiable foodie + Whiskey Maven

WHY WILD RYE? I’ve always known I wanted a career in the outdoor industry, and even more to be working with WOMEN helping move the industry forward. I’m a total gearhead, and these clothes are easy to obsess over. It’s so refreshing to have women designing, testing, and prioritizing femininity in outdoor apparel. Our clothing deserves to be tough and cute, just like us. Wild Rye is the brand that makes sustainability a bare minimum in a company, and the value of women+ minority recreating as the mission statement.

DOG: Rider - Short Hair Pointer, Wild Child