welcome to wild rye
Beautifully designed technical apparel to empower women in the outdoors and beyond.
for all the ways you play wild
Wild Rye was launched in 2016 with the goal to create apparel that inspires more women to get outside.
More than an apparel brand, Wild Rye is a welcoming community of adventurers committed to elevating women and inspiring confidence & connection (all while having a helluva good time) in the outdoors.
our product promise
We never compromise on fit, performance, or style. In other words, we create clothes that make women feel comfortable & confident in all of their pursuits.
DEVELOPED & RIGOROUSLY TESTED IN THE MOUNTAINS OF SUN VALLEY, IDAHO.
women-led and women-powered
the wild rye team
cassie abel, founder & ceo
Head B*tch in Charge (HBIC), V Unpleasant Before Coffee
shannon allen, VP of people & ops
Also Known as "The Handler"
maro lablance, marketing director
Master of Strategery & Creative Compass
Lauren Bertelson, Sr. Product Development Manager
Master of Making It All Happen & Leader of Sweating the Details
dara mcdevitt, product line manager
Inter-department Glue & Weaver of Product Dreams
kelsey van patten, product designer
Resident Artiste & Fashionista.
dorothy wang, Product Developer
Gets the Styles & Fits Perfect for the Gorls
kendall verge, brand manager
Professional Overthinker, Graphics & Grammar Queen
ren egnew, marketing specialist
Photoshoot, Community & Cat Wrangler
grace o'brien, eComm & Digital Merch Manager
Official Web Boss & Asana Task Master
Sara Gerrits, Supply Chain Operations Manager
Supply Chain Chief & Spreadsheet Slash Data Diva
megan odom, national sales manager
Sales Strategist & Wholesale Hype Human
riley revalier, customer experience & events coordinator
Firefighter of Approx 47K Flames a Day