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welcome to wild rye

WE LIVE FOR THE ALPENGLOW AND LOVE APRÈS

our values

DESIGN DRIVEN

Beautiful.  Technical.  Responsive.  At Wild Rye, we craft contemporary apparel for outdoor women.  We’re innovating with natural fibers, colors, and the all-important-fit to deliver staples that you’ll want to wear everyday.

LISTEN TO WOMEN

We are surrounded by women who deeply enrich our lives—mothers, friends, sisters, partners.  And these women have things to say about what they wish their gear did for them.  It’s our goal to listen to these needs—whether or not they align with our own personal experience.

PROTECT THE PLACES WE PLAY

We live and play in environmentally sensitive regions—from the Sawtooths to the Sierras.  But that isn't the only reason we're fiercely committed to a sustainable supply chain.  Read more here

Our founders

NAME:  KATY HOVER-SMOOT

Tahoe-based.  Doughnut afficianado.

WHY Wild Rye: After 4 years at specialized bikes, I left in 2016 to launch wild rye.  I knew better gear for women wasn't just possible, but essential. 

DOg:  Queso, Australian Shepherd 

NAME:  CAssie Abel 

SUN VALLEY-BASEd. margarita professional.

WHY WILD RYE:  AFTER 4 years at Smith optics,  i knew women deserved more options.  At wild rye, we're making those options a reality. 

dog:  Kirby, Shepherd/rotty mix

a note about our name

    The Sierra Wild Rye (Elymus Sierrae) grows in the Upper Montane Forest—between 6,000 and 9,000 feet—in the Sierra Nevada range.  It’s a hearty grass that thrives in alpine meadows and granite outcroppings.  Like us, it’s a mountain native!