Welcome to wild rye
Our Mission is to bring women (ALL women, femme, and non-binary folks) beautiful and technical mountain apparel that inspires confidence and gets more women outside.
WHAT WE'RE HERE FOR
TO CREATE A WELCOMING AND INCLUSIVE ACCESS POINT TO THE OUTDOORS:
Wild Rye serves all outdoor-loving women—from beginners to pros to après enthusiasts—regardless of age, background, size or skill level.
TO BUILD CONFIDENCE AND COMMUNITY:
We find that when women are comfortable and feel good in their own skin (and gear) it translates to confidence and thus participation in all aspects of life. Whether you’re at the front of the pack or taking the scenic route, we work to inspire connection and support however you enjoy the outdoors.
TO PROTECT THE PLACES WE PLAY:
We live and play in environmentally-sensitive regions—from the Sawtooths to the Sierras. But that isn't the only reason we're fiercely committed to a sustainable supply chain. Read more here.
TO CELEBRATE FRESH AIR AND FUN:
We believe there is no “right way” to get after it on a mountain bike or on the snow, and however you spend time outside should be celebrated—whether you're in it for the snack breaks, laughs and good times with friends or to set personal bests, we're all for it.
TO EMPOWER WOMEN FROM THE BACKCOUNTRY TO THE BOARDROOM:
In business, in life, in the outdoors, we're here to empower women. We're dedicated to our partnership with SheJumps to empower women to get outside and our launch of Women-Led Wednesday aims to support women in business.
Our Product Promise
We will never compromise on fit, performance and contemporary style.
the team behind wild rye
Cassie Abel
CEO / FOUNDER / HBIC
Sun Valley based. Mom. Margarita professional.
WHY WILD RYE? After close to a decade in the outdoor industry, I knew women deserved better options. At Wild Rye, we're making those options a reality. And a community to match.
DOG: Kirby, Rotty/Shepherd mix
SHANNON ALLEN
VP OF PEOPLE & OPERATIONS, aka "the handler"
Sun Valley based. Mom of two. Taco + spicy marg fanatic.
WHY WILD RYE? With a passion for building and leading teams, working with the badass women at Wild Rye who get sh*t done and really lean-into the mountain town lifestyle is an all-time dream. We have big plans for Wild Rye and I’m so excited to work with this team to get us there.
DOG(S): 2x Boxer mom to Lucy (blind as a bat) + her seeing eye companion Tucker
Lauren Bertelson
Senior Product Development Manager
Sun Valley local. Rosé all day!
WHY WILD RYE? Wild Rye promotes confidence and inclusion from the office to the outdoors. Having worked in the apparel industry for over a decade, it is enlivening to be a part of a brand for women-identifying adventurers that supports and encourages our outdoor explorations.
DOG: Ziggy, Red Heeler
Kelsey Van Patten
product Designer
Encinitas based. Ramen connoisseur.
WHY WILD RYE? Merging a contemporary aesthetic with technical function is a necessary step in the right direction for women's outdoor gear.
DOG: Berto, small but mighty
CAT: Dusty, Russian Blue
dara mcdevitt
product line manager
Bozeman based. Lemon enthusiast.
WHY WILD RYE? I have been a fangirl of WR ever since I got my first pair of freel shorts, which I won in an Instagram giveaway several years ago (what are the chances!?). It's incredibly powerful when what brings you joy (riding bikes with babes!) and what you're good at (user-centered product creation and merchandising!) merge into an opportunity. I am so excited to be part of WR's mission to support more women getting outside and being able to look good/feel good while doing so—all while being a leader in environmental and social responsibility.
DOG(S): Aunt to Barely (aka Barely Boy) and sister to Django (aka Short Man). The sweetest boys.
Kendall Verge
Marketing & Brand Manager
Ketchum Based. Hydrates with Modelo.
WHY WILD RYE: I absolutely love working with a brand that celebrates and empowers women to do the things we love in the outdoors, while not taking ourselves too seriously and ALWAYS making time for aprés. I am inspired every day by my work for this amazing brand!
DOG: Hazel - heeler/hound mix. Old soul.
REN EGNEW
MARKETING SPECIALIST
Ketchum based. Noodle aficionado.
WHY WILD RYE: I love working for a company that cares so deeply about community, environmental stewardship, and maximizing fun in the outdoors. Couple that with a badass group of ladies, REALLY cute clothes, and the opportunity to live and play in my home state? It’s a no brainer.
DOG: Toast. Baja mutt. Mostly ears.
Grace O'Brien
eCommerce & Digital Merchandising Manager
Jackson based. Lover of sparkling water.
WHY WILD RYE: I really believe in the power of bringing women together in the outdoors, and the empowering and judgement-free zone that it creates. Wild Rye’s mission statement couldn’t align more closely with the things I am passionate about, so I was thrilled to join the team and have a part in the continued success of the brand. Plus, I love the functional and stylish clothing we make.
Riley Revallier
customer experience & events coordinator
Ketchum Based. Insatiable foodie.
WHY WILD RYE? I believe in the importance of women leading the future of the outdoor industry. It’s incredibly refreshing to see real female athletes designing, testing, and prioritizing femininity in outdoor apparel that is revolutionizing the game. Wild Rye is a brand that treats sustainability as the bare minimum while making inclusivity, accessibility, and confidence its mission.
What makes it even more special is that Wild Rye was founded and is operated in my tiny hometown of Ketchum, Idaho—which is deeply close to my heart.
DOG: Rider - Short Hair Pointer, Wild Child
a note about our name
Wild Rye (Elymus submuticus) grows in the Upper Montane Forest—between 6,000 and 9,000 feet—in the Rocky Mountain west. It’s a hearty grass that thrives in alpine meadows and granite outcroppings. Like us, it’s a mountain native!