Privacy policy

Effective Date: May 4, 2026

Welcome to wild-rye.com ("the Website"), operated by DBA Wild Rye ("we," "us," or "our"). At Wild Rye, we value your trust and are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our Website or interact with us through other means. By using the Website, you agree to the practices described in this Privacy Policy.

Our Commitment to Your Privacy:

At wild-rye.com, we deeply value your privacy and are dedicated to protecting it. This includes adhering to:

• The United States Federal Electronic Communications Privacy Act.
• The United States Federal Computer Fraud and Abuse Act.
• The European Union's General Data Protection Regulation (GDPR).
• The Canadian privacy laws like PIPEDA.
• US State privacy laws like CCPA, VCDPA, CPA, TDPSA et al.

What We Do with Your Information:

We gather certain information about our customers as part of our service. We only share this information with parties not associated with us when absolutely necessary and in accordance with the law. Your trust is important to us, and we're committed to maintaining the confidentiality and integrity of your personal data.

Information We Collect

Personal Details

We may collect personal information, including but not limited to your name, email address, and phone number, primarily when you make purchases on our Website. Please note that if you purchase our products through third-party platforms, we may not have access to this information.

Types of Information We Collect

In the past year, we have collected the following types of information:

• Basic details, such as names, addresses, phone numbers, and email addresses.
• Information about your online activities, including websites visited, search history, and interaction with advertisements.
• Geolocation data based on your device.
• Sensitive information, but only when necessary.
• User detail sharing with affiliates or partners.

Text Marketing and Notifications

How We Collect Your Information:

When you use our Messaging Service, we gather various details from you. This includes:

• Your phone number and email address when you sign up.
• Your messaging history and the content of your messages.
• Information is collected through cookies or similar technologies, which help personalize your experience (like sending you reminders about your shopping cart).
• If you join any contests, sweepstakes, studies, or surveys through the Messaging Service, we collect your contact information and any other details you provide.
• If you contact us with questions or for customer service, we'll also collect your contact information.

Chatbot Interaction

If you use our chatbot, we may collect information related to your interactions with the chatbot and any information you provide during those interactions.

User-Generated Content

When you post comments, feedback, reviews, or other content on our Website, you may be providing us with personal information.

Contacting Us

When you contact us for inquiries or other purposes, we may collect the information you provide during these interactions.

For account updates, contact us at hello@wild-rye.com, for deletions, fill out this form https://dsrp.pii.ai/p/96f61b24-a034-48da-a5f5-964404e5de48/submit.html

Payment Details

For online purchases, your payment details are processed by third-party payment processors like Shopify. You can review privacy policy at https://www.shopify.com/legal/privacy.

Your Security

At wild-rye.com, we prioritize keeping your financial details private and secure. Here's how we do it:

1. Secure Online Shopping: We use QualitySSL, a top-notch security technology, to encrypt your order information. This means your data is turned into a code that's extremely hard to read, ensuring your transaction is safe and processed immediately.
2. Safe Credit Card Transactions: When you buy something, the credit card details are handled in a secure part of our website. This prevents any misuse or unauthorized access to your information.
3. Trusted Partnerships: We work with third-party companies for credit card processing, shipping, and website hosting. These partners only get the information they need to do their jobs. We make sure they follow strict rules to keep your information safe and private, in line with federal standards.
4. Staff Training and Policies: Our team is trained to protect your personal information. They're instructed to use this information only for business reasons, ensuring your privacy is respected.
5. Legal Compliance: If the law requires it, we may have to share certain personal details about you. This would only happen if ordered by a court or if we believe it's necessary to follow legal requirements.

Your security is our top concern, and we're committed to ensuring a safe and trustworthy shopping experience at wild-rye.com.

IP Address and Other Automatically Collected Information

We collect general information about your visits to our Website, including the date and time of your visit, your geographic location, and your browsing activities. This information helps us enhance your experience on our Website.

Third-Party Partners

We work with third-party companies to operate our Website and gather data. These partners may use cookies to collect anonymous data about how users interact with our Website. They have committed to using this information solely to improve our services and not for their own purposes.

Overview of Data Collection

Type of Data	Examples	Purpose	Categories of Source	Categories of Third Parties	Data Retention
Identifiers and Personal Information	name, email, etc.	Order processing, communication, and personalization	Direct input by users	Shopify, Klaviyo, Afterpay, Apple Pay, Rebuy	5 years or as long as the account is active
Internet or Network Activity	browsing history, search history	Website improvement and marketing analysis	Automatic collection when users browse the website	Google Tag Manager, Google Analytics, Pinterest Conversion Tag, Microsoft Clarity, AdRoll, PostHog, Datadog, Shoplift, Rebuy	2 years
Geolocation Data	physical location	Localized content, shipping estimates, and targeted marketing	Automatic collection or manual input	Google Tag Manager, Google Analytics, Klaviyo	2 years
Sensitive Personal Information	personal data, financial information, and identity data	Secure transactions, identity verification, and personalized experiences	Direct input by users	Shopify, Afterpay, Apple Pay	5 years or as long as the account is active

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Use of Cookies and Tracking Tools

Our Website employs various tools to enhance your experience:

Cookies

Cookies are small files sent to your computer that remember your preferences and visits to our Website. You can manage or delete cookies through our cookie banner, browser settings, or mobile device settings. However, disabling cookies may affect the functionality of our Website.

Web Beacons

Tiny images known as web beacons help us track which parts of our Website you visit.

Pixel Tags

Pixel tags track your activity on our Website, including the links you click.

We also utilize Google Analytics to understand user interactions without revealing personal identities. To learn more about Google Analytics or opt-out, visit here and here. We may incorporate additional tools in the future to enhance our website analytics.

Ads Based on Your Interests

We may allow third-party companies to place cookies on our Website to track your activities. This enables personalized ads based on your interests. While these third-party companies' practices are not covered in our Privacy Policy, we adhere to the guidelines set forth by the Digital Advertising Alliance. You can opt-out of personalized ads through our cookie banner on the Website or by visiting www.aboutads.info/choices or www.networkadvertising.org/choices.

Chatting on Our Website

Our Website features a chat tool that allows you to interact with automated helpers or real representatives. We may retain chat conversations for record-keeping purposes. Your usage of the chat implies consent to recording.

"Do Not Track" Browser Setting

Where available, you may choose to enable an online tool that automatically communicates your opt-out preferences, such as the Global Privacy Control (“GPC”). When detected, we will process such signals as a valid request to opt out.

Upon receipt of your request, we will endeavor to honor it based on the information that we collect and maintain.

Exercising your rights does not require you to create an account with us.

Giving Us Permission to Use Your Info

By providing us with your personal information, you grant us permission to use and share it as outlined in this Privacy Policy.

Age Limit and International Use

Our Website is intended for users aged 18 and older. We do not knowingly collect information from individuals under 18. Using our Website from outside the U.S. implies consent for data transfer across borders.

How We Use Your Info

The basis for personal data processing, as required by GDPR, is consent.

We use your personal information, with your consent for various purposes, including:

• Communication
• Order fulfillment
• Issue resolution
• Payment processing (handled by Shopify)
• Understanding user preferences
• Website improvement
• Ensuring website functionality
• Compliance with legal requirements
• Maintaining website security
• Other purposes detailed in our Privacy Policy and Terms and Conditions

We may contact you for essential updates, security, or account-related matters. If you wish to unsubscribe from emails or messages, please let us know.

Choosing Your Communication Preferences

We respect your communication preferences. You can:

• Opt-in to receive emails or messages from us
• Opt-out at any time (unsubscribe link in emails, reply with "STOP" for certain texts)
  • To cancel, text "STOP," "END," "CANCEL," "UNSUBSCRIBE," or "QUIT" to our shortcode. You'll get one more message confirming your request. Please note that our system might not recognize other formats of unsubscribe requests. If you're subscribed to multiple programs from wild-rye.com, you'll need to unsubscribe from each one separately.
• Exercise control over your communication preferences through our Privacy Choices page or by reaching out to us at hello@wild-rye.com
• Users can update their consent preferences through their account settings on our website.

Remember, other ways of opting out won't be recognized. Standard message and data rates may apply. For help, text "HELP" to the number from which you received the messages, or contact us directly for more information. To unsubscribe, please follow these steps.

Customers can unsubscribe at the bottom of our emails, and by sending "STOP" in the SMS thread.

Getting Texts from Us

When you opt-in for marketing texts, you agree to receive promotional messages. The frequency of these messages varies, and you can opt-out anytime. Standard messaging rates may apply; check with your phone provider.

Your Rights and Choices

You have rights concerning your personal information:

• Access: You can request access to your data.
• Deletion: You can request the deletion of your data.
• Correction: You can update or correct your data.
• Objection: You can object to specific data uses.
• Portability: You can request data portability.

To exercise these rights or learn more, go to this link for our Data Subject Request form or contact us at hello@wild-rye.com.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Legal Jurisdiction and Applicable Law

This Privacy Policy is governed by and construed in accordance with the laws of Idaho. By using our Website, you consent to the exclusive jurisdiction of the state and federal courts located in Idaho for any disputes arising from this Privacy Policy.

Contact Us

If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:

Wild Rye

180 6th St W, Ketchum, ID 83340

hello@wild-rye.com

(208) 450-3729‬