Mauna Kea
Winter is coming, so stay warm with our tropical inspired merino
Freel Shorts
Outside Buyer's Guide, Bike Magazine, and Bicycling agree: they're amazing.
wild rye MERINO
Non-mulesed, 400g merino, and gorgeous styling--let's get layering!
ELYMUS SIERRAE HAT
Our new trucker checks all the boxes: stellar sun protection, style, and full helmet hair coverage.
Check 'em out...
SHOP hats
FEatured: Lora Midweight
Trying to decide how to layer on cold days? Need some added warmth that breathes whether you’re going up, or down, hill? Wish you could find a layer that was technical and beautiful?
Meet the Lora—our favorite midlayer.
SHOP Lora
WRR10: The Harder Way to Startup--We're Talking Full-Time Jobs
Running a startup is hard, but you know what makes it harder? Holding down a full-time job while you do it. On this episode of Wild Rye Radio, our founders Katy & Cassie share what it's like to balance the job that pays with passion. Here's a preview: it's both incredibly challenging, and deeply rewarding.
WRR9: Jenn Kriske, Machines For Freedom
Female entrepreneurs only receive 3% of venture capital, and Machines for Freedom Founder, Jenn Kriske is now part of that elite group. On June 4th, MFF announced that they would be stepping under the Specialized Bikes umbrella, so we caught up with Jenn about the changes coming to Machines for Freedom. Listen to hear her explain how starting a business is like riding a lion...it's scary to dismount.