• MEET THE ALL NEW KAWEAH

    The Freel's younger, durable, more wallet-friendly adventure buddy.

    SHOP NOW
  • SUMMER IS HERE

    Comfort + Style. Women's Mountain Bike apparel that helps you take on the world (and the trail)

    Shop Spring
  • ACCESSORIES

    Happy feet + sun protection. 
    All. Summer. Long.

    DISCOVER ACCESSORIES
  • The Sandia Adventure Shirt

    Sun protection and storage.  your most versatile summer adventure shirt yet.

    Shop Sandia
  • Mauna Kea

    super cute, super cozy year-round merino base layers

    Mauna Kea Collection
  • Hey! Look at me

    The most comfortable women's-specific Chammy out there. Compressive.  High-Waisted.  Premium pad from italy.

    Shop Chammy
  • LAST CHANCE!

    YEAH, WE'VE GOT SALE ITEMS, AND THEY'RE THE TITS.

    SALE
Mountain Bike Gear For Women, By Women

#PlayWild

For all the wild souls with helmet hair.

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A sporty tank top for mountain adventures

FEATURED: PLAY WILD VICUÑA TANK

For long rides, hikes, patio beers, trail runs, river days, you name it...We live in racer back tanks all summer long. Our new women's Play Wild Vicuña Sport Tank pairs perfectly with any of our Freel shorts, especially the Vicuña.

What's better? The Sport Tank is made with 100% recycled PET, so you can help protect the places we play. 

SHOP Tank
Wild Rye is A Mountain Apparel Brand for women, by women.

our story

what we believe.  who we are.  why we're here

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happy feet!

Great days are made even better with happy feet! We partnered with leading cycling sock manufacturer to bring you the gold standard of cycling socks—the Aireator—in fresh, Wild Rye prints.

Check 'em out...

SHOP SOCKS