Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine: Wild Rye Targets Women’s Market

September 30, 2016

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking."

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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

September 14, 2016

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active women. This fall they will add a line of merino wool base- and mid-layer tops for skiing and winter wear. The company is named for the Buttermilks of the Sierra Nevada, where the founders have enjoyed numerous outdoor pursuits.

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Outside: Found - Better Women's Bike Layers

Outside: Found - Better Women's Bike Layers

September 09, 2016

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

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