WRR1:  Stephanie Roberts

WRR1: Stephanie Roberts

June 01, 2017

In episode 1 of Wild Rye Radio, we talk to Stephanie Roberts. Previously CFO of Old Navy and Specialized Bicycle Components, Steph shares with us how she went from the night school class room to the c-suite, and how she's managed her imposter syndrome along the way.

 

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WELCOME TO WILD RYE RADIO.  AN INTRO

WELCOME TO WILD RYE RADIO. AN INTRO

May 31, 2017

Welcome to Wild Rye Radio!  It's here, it's finally here!  Listen along to find out more about our podcast and the stories you can expect in the coming months!

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Cool Hunting: Mountain Biking Gear for Women

Cool Hunting: Mountain Biking Gear for Women

October 05, 2016

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)

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Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine: Wild Rye Targets Women’s Market

September 30, 2016

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking."

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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

September 14, 2016

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active women. This fall they will add a line of merino wool base- and mid-layer tops for skiing and winter wear. The company is named for the Buttermilks of the Sierra Nevada, where the founders have enjoyed numerous outdoor pursuits.

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Outside: Found - Better Women's Bike Layers

Outside: Found - Better Women's Bike Layers

September 09, 2016

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

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