News

Behind the seams: Spring 2024

What is sense of place?  How are we connected to the landscape around us? How do the places we visit change us?  How do we define who we are? Why do we have to define who we are? These are ju...

Building your bike kit: Chammies 101

There are as many ways to spell chammy / chamois / cham-wowee as there are options, opinions and misconceptions about this infamous piece of apparel.  Depending on who you talk to, chammies are ei...

Sedona: the mountain bike and energy vortex capital of the southwest

Sedona, AZ: known for expansive redrock vistas, endless hiking and mountain bike trails, crystal shops, palm readers and a unique energy vortex, this funky little desert town offers even more than ...

Becoming a Superwoman on a Bike with Kelly Willett

Kelly Willet is an avid biker, a pilot, a videographer, and now an author. She wrote this book because she believes that all women should be equipped with the tools and support system to enter th...

Pro Tips from the Pro Team

There’s a wide spectrum of meaning when it comes to being “Pro” at something. At Wild Rye, we may consider ourselves professional leisure sport athletes, but when it comes to getting deep in the ba...

2023 gift guide: our favorite gifts from women-led brands

Somehow it’s mid-November again and we’re rapidly closing in on the 6th annual Women-Led Wednesday. We're here to share a collection of goodies from women-led brands we love (and know you will too...

Celebrating 6 years of Women-Led Wednesday.

As we rapidly approach the 6th anniversary of Women-Led Wednesday we want to take a moment to look back on the progress that has been made. What started as a way to launch holiday sales on a day th...

The official 2023 Wild Rye guide to ski films

Listen up, mountain towns! It's that time of year when we trade our Chacos for Blundstones and our morning cold brew for a thermos of cocoa spiked with courage. Yes—it's ski film season, and boy ho...

Advice for Girls Film Tour Schedule

“Advice for Girls” puts a spotlight on the collective experience of women in the ski industry. The film highlights skiers across generations – from women who hold first descents to young skiers rea...

Monthly Muse: September

The days are getting shorter, the nights colder, the bike trails are suddenly covered in crispy leaves and all the coziest sweaters are making their way out from underneath the bed. I’m still not ...

A Different World + Moving & Shaking with Wild Rye

By Chanel Mitchell, PhD., LCSW Tsunami of the St. Louis Regulator Cycling Club Novice Cyclists 1,548.9 mi from Saint Louis, MO to Ketchum, Idaho. A change from urban living, semi-fast-paced city s...

not just another beach getaway

Let our pro-team member Ingrid Stensvaag take you along on her first bike packing journey. For most folks planning a 6-day vacation away from work entails mai tais on the beach, sand in the toes, a...

a not so humble humble-brag, because it's our BIRTHDAY.

Another year, another birthday, another season of movement and chaos and growth and ever-expanding community. Sometimes I feel like a broken record writing about life and work at and around Wild Ry...

meet the pro team: Lucy Sackbauer

 How did you find out about Wild Rye? July 2016. I had just moved to Idaho 3 weeks prior and was participating in the Enduro race. I was in line at the top of Curlys, behind Cassie, who was wearin...

meet the pro team: rachel kim

I’m Rachel Kim — I wear many hats, but some of them are photographer, content creator, mountain biker, dog mom, and 9 to 5er. Born and raised 30 minutes north of NYC, I always thought I was more of...

monthly muse: june

Here at Wild Rye we're just enjoying the brief moments of calm amidst the chaos of summer. Follow along to see what we're getting up to!