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Article: Monthly Muse: September

A mountain biker jumping against a sunset backdrop with trees in the foreground.

Monthly Muse: September

The days are getting shorter, the nights colder, the bike trails are suddenly covered in crispy leaves and all the coziest sweaters are making their way out from underneath the bed. I’m still not sure how it happened, but fall is officially here and I for one, couldn’t be more thrilled. 

Now that we've officially entered October, here’s a little look back to what we’ve been reading, eating, loving, moving and grooving to here at Wild Rye HQ over the past few weeks. 


A person biking on a trail through a forest with autumn foliage.

READINGThe Covenant of Water. It's a big commitment with over 700+ pages but Abraham Verghese weaves time and different families together so beautifully and intricately, we would recommend it as something to take on during shoulder season! If you finish it and love it, read Cutting For Stone, another favorite of ours! 


Book cover of 'The Covenant of Water' by Abraham Verghese featuring lush greenery and a river scene.

A stack of books including titles like Animal Dreams, The Map of Salt and Stars, and Life of Pi.


LISTENING – We’ve been on a big audiobook kick recently; here are some of our faves:  The Light We Carry — there's something so soothing about Michelle Obama's voice, she’s just so easy to love. Glossy – the story behind the rise of Glossier and how the brand single-handedly changed the beauty industry in America. It’s an eye-opening insight into business, brand and how truly insane beauty standards are for women, and it’s well worth a read. 

Something about this weather has us leaning into Zach Bryan, Caamp, Noah Kahan and Tyler Childers and also revisiting some old faves like Bob Seger.


Book cover of 'Glossy' by Marisa Meltzer alongside Glossier products.Cover of 'The Light We Carry' by Michelle Obama, featuring her smiling and wearing a striped sweater.

 


WATCHING – Season 4 of Sex Education. The aspen leaves turn golden. Snow slowly accumulating in the mountains. It turns out we really, really love watching fall happen here in Sun Valley. 


Two women in biking gear smiling outdoors with trees and hills in the background.

FEELING – tired but fulfilled. It feels like we’re hitting some sort of stride and are so excited about all that is to come. We can’t wait to share the many exciting new products and partnerships coming down the pipeline!


image shows two girls in matching fleece sets on a swing set in front of mountains


NEEDING – lots of sleep. more water. daily stretching. 

A woman in a black sweater and patterned leggings balances on a log in a scenic outdoor area with mountains in the background.


EATING – soups and fresh-baked bread and lots of roasted root veggies. It seems like the team is finally settling in (for a brief moment at least) after a crazy summer of travel and events. We’re all leaning deep into this much-needed slowness by cozying in with some good cookbooks and fun recipes. Our CEO Cassie is leaning on old favorites with this Tuscan Summer Minestrone by Half Baked Harvest while Ren is exploring recipes in her favorite new cookbook, Eating Out Loud


Eating Out Loud book cover featuring a dish and the title by Eden Grinshpan

DRINKING – hot cocoa in the mornings and Mexican beers in the evenings. We’re taking advantage of the last few moments of deck season and trying to spend as much time as possible lounging in the sun! 


Three mountain bikers on a rocky trail with autumn foliage in the background.


ANTICIPATING – winter. The first real snowfall. Mornings spent playing in powder and taking meetings on the chairlift. Lighting fires in the evenings. Summer is amazing and we (obviously) love riding our bikes, but there’s just something about the start to winter that feels so fresh and like a blank slate for new opportunities. 


Two skiers resting on snow with ski gear and rocky background.


PLANNING – winter trips and events for next year! After a full summer of events and learning, the wheels are turning on how we can show up bigger and better next year. We have so many exciting things planned and we can’t wait to share the schedule! Here’s a preview…think more pop-ups, more group rides, more dance parties, more glitter, more fun, and more community!


A group of ten people sitting on steps outside a building, smiling and enjoying each other's company.


LEARNING – that we can’t do it all. Nor do we have to. We’re all just human, and everything falls into place eventually. 


A vibrant sunset over mountains with colorful skies and autumn foliage.


LOVING – coziness. Our new Danner kit. Afternoon tea breaks. Fall bike rides. Our team. Our community. 


Two women sitting on wooden steps, holding mugs, wearing cozy outfits in front of a rustic cabin.

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