What's New For Spring 2019

What's New For Spring 2019

April 08, 2019

New partners, new headquarters, and a whole bunch of new amazing women's mountain bike gear. Introducing the amazing new Wild Rye Spring 2019 Collection.

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Shape: The Cutest Winter Sports Base Layers for Après-Ski

Shape: The Cutest Winter Sports Base Layers for Après-Ski

February 06, 2019

Channel warmer weather with this cute tropical palm set from newly launched (and women owned!) activewear company Wild Rye.

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OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

February 02, 2019

Outside Magazine recently gave our Mauna Kea Collection base layers some serious testing.  What's the verdict?

A+

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TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

December 17, 2018

We caught up with the two entrepreneurs about of their insight in managing a small but growing apparel brand.

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Women's Health: The 22 Best Gifts For Fitness Fanatics

Women's Health: The 22 Best Gifts For Fitness Fanatics

November 11, 2018

The 100 percent merino wool material of this female-designed long-sleeve base layer makes it moisture-wicking and odor-free.

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WRR10:  The Harder Way to Startup--We're Talking Full-Time Jobs

WRR10: The Harder Way to Startup--We're Talking Full-Time Jobs

October 23, 2018

Running a startup is hard, but you know what makes it harder? Holding down a full-time job while you do it. On this episode of Wild Rye Radio, our founders Katy & Cassie share what it's like to balance the job that pays with passion. Here's a preview: it's both incredibly challenging, and deeply rewarding.

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WRR9:  Jenn Kriske, Machines For Freedom

WRR9: Jenn Kriske, Machines For Freedom

June 28, 2018

Female entrepreneurs only receive 3% of venture capital, and Machines for Freedom Founder, Jenn Kriske is now part of that elite group.  On June 4th, MFF announced that they would be stepping under the Specialized Bikes umbrella, so we caught up with Jenn about the changes coming to Machines for Freedom.  Listen to hear her explain how starting a business is like riding a lion...it's scary to dismount.

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WRR8: Jean Enersen, KING-TV

WRR8: Jean Enersen, KING-TV

December 01, 2017

This week Wild Rye co-founder, Cassie Abel sat down with Jean Enersen, the nation's first female news anchor and longest running person on a major new station anchor desk - a whopping 48 years with NBC's King 5 news out of Seattle. 

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WWR7: Jeanine Pesce, Range

WWR7: Jeanine Pesce, Range

November 01, 2017

We talk to Jeanine Pesce about coining the term "modern outdoors woman," what it's like to balance a thriving business and toddler, and where she believes the outdoor industry is headed.

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WRR6: Amanda Goad, Bold Brew

WRR6: Amanda Goad, Bold Brew

October 01, 2017

Amanda Goad shares with us what it's like to run not just one, but TWO startups in the mountain town of Durango and how she gives back to the entrepreneurial community in the four corners.

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WRR5: Corinne Prevot, Skida

WRR5: Corinne Prevot, Skida

September 01, 2017

On today’s episode, we talk to Corinne Prevot. Founder of the accessories powerhouse, Skida, Corinne got her start hand-sewing hats for her nordic ski team mates at Burke Mountain academy. 

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WRR4: Jen See, Freelance Journalist

WRR4: Jen See, Freelance Journalist

August 01, 2017

On today’s episode, we talk to Jen See. A writer, photographer, surfer, and cyclist, Jen started her career as a History PhD, interviewing for tenure track jobs at places like Yale before realizing the call of the California coastline was strong enough to change careers.

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