News

Behind the Seams: Why Making Outdoor Apparel Takes Guts (and a Lot of Cash)

Most people don’t think about how their gear gets made—they just know it works when they need it. But behind every great pair of bike shorts or ski bibs is a long (and expensive) process. The reali...

Rim to River: Canyonlands National Park

Of Utah’s five splendid parks, Canyonlands National Park is the state’s largest yet least visited preserve. The area’s rugged terrain, sinuous river courses, labyrinthine canyons, and geologic anom...

From Customers to Co-Owners: Meet the People Powering Wild Rye

When we launched our Wefunder campaign, we hoped our community would show up, but really weren’t sure what to expect. TL;DR - We’ve been completely blown away by the support. From longtime customer...

Baseball, Breakdowns, and Bikes as a Path to Female Empowerment: A Q&A with Lindsey Richter of Ladies AllRide.

We catch up with Lindsey Richter of Ladies AllRide to chat about what mountain biking can teach us about ourselves, why it’s okay (and necessary!) to cry at camp as an adult, and how a simple bike ...

You Can Now Own a Piece of Wild Rye

We’ve got big news: Wild Rye is opening up the chance for our community to invest in the future of the brand. That means you — our customers, fans, and friends — can now become part-owners of the c...

7 Reasons We’re Wild for Morels (and Why You Should Be Too)

Here at Wild Rye, we don’t mind a little mud on our tires or dirt under our fingernails. So naturally, when spring hits Idaho and the trails start to thaw out, we’re not just reaching for our bikes...

Mujeres y Pedales: Celebrating Mother’s Day and Generational Belonging With The Cycle Effect

“Having my mom mountain bike with me is the greatest experience ever,” Fernanda Fuentes shares with enthusiasm. “We can both have fun doing what we love, and encourage each other to try new things...

Raising Hell on The Hill

Yesterday, I joined 80 outdoor industry leaders on Capitol Hill for the Outdoor Industry Association’s Capitol Summit—a powerful day of advocacy, action, and storytelling aimed at protecting the fu...

What New Tariffs Mean for Wild Rye (and You)

As you’ve likely heard, new U.S. tariffs on imported goods are creating big challenges for outdoor brands like Wild Rye. We’ve always been committed to being open and transparent with our community...

10 Tips to Help You Crush the Return to Gravel Riding This Spring

Springtime is always bittersweet as the snow melts and you start putting your skis away. The transition to riding season never fails to catch me off guard; neither my bike nor my legs are ever real...

8 years & one wild ride: a history of wild rye

Change is inevitable—so is growth. And over the last eight years, Wild Rye has seen plenty of both. From epic wins to lessons learned the hard way (plus a few mishaps so wild they belong in the hal...

A Wild Rye Rebrand with Two Toes Creative

MEET THE ARTIST: KIKA MACFARLANE. Designer of our Local Brew, Women Belong, and Change Maker graphic tees and ½ of the powerhouse team behind our new logo.

more than mountains: introducing the new wild rye

We’re thrilled to share our new look with you! Our mountain logo had her moment, but after eight incredible years, it’s time for her to rest. She no longer reflects the evolution of our brand or th...

pack like a pro: hut trip tips & trips from the wild rye team

  Heading out on a backcountry ski hut trip? Congratulations—you’ve signed up for a glorious combination of skiing, sweating, and realizing halfway up the skin track that you brought way, way too ...

Staying Nourished Through the Holidays: A Guide for Active Women

The holiday season is here! It’s a time filled with joy, connection, and indulgent meals—but for active women like us, it can also feel a bit overwhelming. Between holiday parties, family gathering...

the payette collection: a puff piece

THE DOWN-LOW ON THE PAYETTE PUFF COLLECTION This fall, we launched our first mid-layers in the form of three synthetic puffy pieces. This is a huge milestone for us, and while these are all pieces ...