When we launched our Wefunder campaign, we hoped our community would show up, but really weren’t sure what to expect. TL;DR - We’ve been completely blown away by the support. From longtime customers to first-time investors, people are putting their money where their hearts are, helping us scale a women-led outdoor brand built on purpose, not convention. Whether it was $100 or a much larger sum, every single investment has helped us feel more certain than ever that we’re building something that matters. If you’ve been thinking about investing but haven’t made the leap yet, we wanted to share some of the incredible messages we’ve received from our new co-owners—because their words say it better than we ever could.

From a couple of our long-time investors:

“The women’s category remains an underserved segment in the outdoor market, and Wild Rye was ahead of the curve in addressing that gap. I invested early because I believed in Cassie and the brand, and have since followed on with additional capital. Wild Rye is a true disruptor, and I believe it will continue to break barriers and lead the way for women in the outdoors.” - Jim Collins, Managing Partner at Colfam Management

“As someone who’s spent my career backing bold ideas—and my free time chasing adventure outside—investing in Wild Rye was an easy yes. I believe deeply in supporting women-led businesses, especially those rooted in purpose. Wild Rye isn’t just building technical gear that performs—they’re building belonging. They’ve created a brand that reflects the strength, grit, and joy of women who live for the outdoors, and they’re doing it with integrity, creativity, and a sense of fun that’s infectious. I’m proud to be part of their journey.” - Mel Strong, Former Nike executive and founding partner of Next Ventures.

 

INVEST IN WILD RYE

 

And a few from everyday folks who’ve invested:

“As a father of a young athletic daughter, I want to support this company and see it excel.” - Michael H

“I fund and advise DTC brands every day, but not enough of them are giving back while growing their businesses. I love that Wild Rye is a Certified B Corp with best-in-class return rates and repeat customers!” - William F

“I recently bought my wife a couple items from Wild Rye and love your brand and mission. I am going to surprise her later with this news that we now are a part of your journey. She loves her Wild Rye apparel and is a champion for women in all walks of life and is going to be stoked.” -Thomas F

“As a Colorado resident, new to mountain biking but a seasoned skier, your gear has completely transformed my experience on the slopes and trails. I can’t tell you how much confidence and joy Wild Rye has brought to my outdoor adventures. Whether it’s the fit, the function, or the style, I feel secure and sassy every time I head out! I’m really looking forward to watching Wild Rye grow and thrive, and I’m so grateful for your work championing women in the outdoors. Thanks for making such amazing products and for being an inspiration!” - Jennika O

“I don't know if there is anything more powerful than a community of women supporting each other and committed to a mission. This is a powerhouse team of incredible women making incredible products and staying true to their mission of empowering women and celebrating the joy of the outdoors. I'm grateful for a small chance to support them. We need more Wild Rye in this world.” - Sarah N

“I have followed Wild Rye for years for two reasons: I love their products and perhaps more importantly I love to see them support what I support. She Jumps, Planned Parenthood, Ladies All Ride, etc. Seeing a business for women, by women, that authentically supports the women’s community is what I and I think so many more of us want. In short, I want to be a part of this change!” - Lace L

“I feel myself wanting to put more energy into elevating women, whether it's in business, on the bike or on skis. We can use the power of Community to lift each other up and do really hard things that we never imagined possible.” - Holly D

To everyone who’s invested—thank you. Your support is more than financial; it’s a vote of confidence in a different kind of outdoor brand—one that leads with values, puts women first, and builds community along the way. If you’re still on the fence about investing, we hope these words from our co-owners spark something in you. There’s still time to join us on this ride—and we’d be honored to have you along.