![[Sedona Morchella] Lil party shirt sedona morchella flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-LILPARTYSHIRTSEDONAMORCHELLALEAD_V1.jpg?v=1744136159&width=3000)
![[Sedona Morchella] Lil party shirt sedona morchella front crop](http://wild-rye.com/cdn/shop/files/5_3ef3007d-50c5-4f56-9e34-be7639aa62f4.jpg?v=1744136159&width=1024)
![[Aster Blocked] Freyah Pant pink and green colorblock layflat](http://wild-rye.com/cdn/shop/files/WILDRYE-FREYAHASTERBLOCKEDLEAD_R1.jpg?v=1741136970&width=1024)
![[Aster Blocked] Freyah Pant pink and green colorblock front full body](http://wild-rye.com/cdn/shop/files/WILDRYE-_10582_e1de60a7-ed52-46af-aadb-6925e636c71d.jpg?v=1741136970&width=1024)
![[Watercolor] Eleanor Chammy Watercolor flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-ELANORWATERCOLORLEAD_R1.jpg?v=1741197566&width=1024)
![[Watercolor] Eleanor Chammy Watercolor side pocket detail](http://wild-rye.com/cdn/shop/files/WILDRYE-_11597.jpg?v=1741197566&width=1024)
![[Midnight] Alyssa Chammy Midnight flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-ALYSSAMIDNIGHTLEAD_V1.jpg?v=1742260388&width=3000)
![[Midnight] Alyssa Chammy Midnight front crop](http://wild-rye.com/cdn/shop/files/alyssa_18a2ed13-3b41-4bd4-ae87-851e5fb33ee6.jpg?v=1742260388&width=1024)
![[Black Grit] black graphic tee with white text reading "wild rye grit n grace, Ketchum, Idaho"](http://wild-rye.com/cdn/shop/files/WILDRYE-GFXGRITLEAD_R1.jpg?v=1740521863&width=1024)
![[Black Grit] Wild Rye Grit n Grace graphic tee in black, worn on model with jeans](http://wild-rye.com/cdn/shop/files/WILDRYE-_12099.jpg?v=1740521863&width=1024)
![[Shaded Spruce] Wild Rye Mackay Crop Tee Shaded Spruce flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-MACKAYSPRUCELEAD_R1.jpg?v=1741192032&width=1024)
![[Shaded Spruce] Wild Rye Mackay Crop Tee Shaded Spruce front full body](http://wild-rye.com/cdn/shop/files/WILDRYE-_11496.jpg?v=1741192032&width=1024)
![[Olive You] Eeva short overalls olive green layflat](http://wild-rye.com/cdn/shop/files/WILDRYE-EEVAOVERALLSPRUCELEAD_R1.jpg?v=1740700436&width=1024)
![[Olive You] Eeva short overalls olive green front full body](http://wild-rye.com/cdn/shop/files/WILDRYE-_10963.jpg?v=1740700436&width=1024)
![[Sedona Vista] Bike water bottle with sedona vista print](http://wild-rye.com/cdn/shop/files/WILDRYE-WATERBOTTLESEDONA_R1.png?v=1741137070&width=1024)
![[Watercolor] Bike water bottle with watercolor print](http://wild-rye.com/cdn/shop/files/WILDRYE-WATERBOTTLEWATERCOLOR_R1.png?v=1741137070&width=1024)
8 years & one wild ride: a history of wild rye
Change is inevitable—so is growth. And over the last eight years, Wild Rye has seen plenty of both. From epic wins to lessons learned the hard way (plus a few mishaps so wild they belong in the hall of fame), it’s been one hell of a ride. As we step into this new era, we want to take a moment to look back at the twists, turns, and defining moments that got us here—because you’ve been part of the journey, too.
This week, Cassie Abel—our founder and CEO— recorded a podcast with Second Nature, that tells more of the "Behind the Scenes" story of the ups and downs of Wild Rye since pre-launch in 2025. Give'r a listen below!
2 comments
So fun to hear you talk about the WR journey.
marie stanislaw
My twin sister and I frequently purchase Wild Rye clothing and also receive it as gifts. At 69 we frequently take international cycling trips and bike locally wearing your clothing line. However I rarely see photos in your catalog and online of older cyclists. Please try to add a few more to illustrate that Wild Rye is for all ages.
Karen Joynt
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