![[Grape Expectations] Danner 3/4 Zip grape expectations front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4670.jpg?v=1771442492&width=2048)
![[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations](http://wild-rye.com/cdn/shop/files/DANNER_Grape_Expectations.jpg?v=1771442492&width=2160)
![[Abyss Reef] Close-up front view of the Freyah Bike Pant's high-rise waistband with snap closure in navy](http://wild-rye.com/cdn/shop/files/F26_Holly-Black_FreyahPant-AbyssReef_04.jpg?v=1787176760&width=1536)
![[Abyss Reef] Freyah Pant in abyss reef flatlay](http://wild-rye.com/cdn/shop/files/F26-FreyahPant-AbyssReef_8c120f3b-23a6-4b84-8612-97a6adc0333e.jpg?v=1790179472&width=1536)
![[Chestnut Storm] Bassett Half zip in chestnut storm, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE3940_8f7c2033-b3ac-44ea-97aa-c127c84c0194.jpg?v=1775078429&width=1177)
![[Chestnut Storm] Bassett Half zip in chestnut storm flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_Chestnut.jpg?v=1775078429&width=2160)
![[Storm] Storm blue baselayer legging with green waistband, front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4198.jpg?v=1771012360&width=2048)
![[Storm] Storm blue baselayer legging with green waistband, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Storm.jpg?v=1771012360&width=2160)
![[Iris] Payette pullover in Iris, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5516.jpg?v=1771442128&width=2048)
![[Iris] Payette pullover in iris purple with floral contrast stiching, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Iris_1.jpg?v=1771442128&width=2048)
8 years & one wild ride: a history of wild rye
Change is inevitable—so is growth. And over the last eight years, Wild Rye has seen plenty of both. From epic wins to lessons learned the hard way (plus a few mishaps so wild they belong in the hall of fame), it’s been one hell of a ride. As we step into this new era, we want to take a moment to look back at the twists, turns, and defining moments that got us here—because you’ve been part of the journey, too.
This week, Cassie Abel—our founder and CEO— recorded a podcast with Second Nature, that tells more of the "Behind the Scenes" story of the ups and downs of Wild Rye since pre-launch in 2025. Give'r a listen below!
![[Olive You] Person wearing green overalls standing near a wooden bench outdoors.](http://wild-rye.com/cdn/shop/files/Eevashortoveralls_oliveyou.jpg?v=1772498694&width=2048)
2 comments
So fun to hear you talk about the WR journey.
marie stanislaw
My twin sister and I frequently purchase Wild Rye clothing and also receive it as gifts. At 69 we frequently take international cycling trips and bike locally wearing your clothing line. However I rarely see photos in your catalog and online of older cyclists. Please try to add a few more to illustrate that Wild Rye is for all ages.
Karen Joynt
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