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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women
Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active women. This fall they will add a line of merino wool base- and mid-layer tops for skiing and winter wear. The company is named for the Buttermilks of the Sierra Nevada, where the founders have enjoyed numerous outdoor pursuits.
Outside: Found - Better Women's Bike Layers
A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.