News

Hut Trippin': From Planning to Packing with Krystin Norman

If you haven’t gone on a hut trip before, I guarantee that once you do it will become an annual “must do” for your winter. There is nothing quite like checking out from the “normal” world and spend...

B The Change — Wild Rye is B Corp!

When you shop B Corp, you’re supporting a brand that is part of a vital movement. You’re supporting a brand that has vowed – and proven its commitment to –  valuing its employees, stakeholders, cus...

From Bikes to Books.

While it can be a bit of a buzzkill for big outdoor excursions, these shoulder season months are the perfect time to cozy up with your favorite warm beverage (hot toddy, anyone?) and a good book. ...

This One's a Hat Trick: The Wild Rye x Title Nine x Skida Trilab

Going into the 5th year of our women-led love affair, we wanted to spice things up and bring a 3rd partner: this collab has officially become a tri-lab. Enter Title Nine, the women-owned powerhouse...

let's talk about hemp, baby.

We didn’t just pick hemp willy-nilly because it’s soft or because it’s also something you can enjoy recreationally. Choosing hemp to make our cozy layers was a very intentional decision. Let’s dig ...

One is Not Enough.

Photo by Katie Lozancich Spoiler alert: you’re going to have goosebumps watching Nexus. It’s raw and real in ways that feel big and genuine. Sure, it has all of the makings of a top-notch (and fu...

'tis the (ski movie) season!

Let’s Get Hyped for Ski Season, BBs. The last moments of fall always seem to fly by. Mom jeans and cozy sweaters make their way to the front of our closets, our bevys of choice get warmer (and mi...

Demystifying Enduro with Aja Jackson

Hi friends, my name is Aja Jackson, I’m a Texas transplant from North Carolina. I am a Service Experience Designer by day, and when I'm not at work, you'll find me racing my bike or encouraging mo...

A WILD (RYE) YEAR IN REVIEW

As our sixth birthday approaches, we’re excited to celebrate and reflect on the last year, which has been a year filled with HUGE wins and some speed bumps too.

Essay: An Ode to Riding with Your Girlfriends by Lily Krass

Most of the gals I ride with talk about all the months and years we’ve spent “keeping up with the boys.” Sure, chasing guys down the hill is one way to progress, but when I started riding with girl...

Start 'Em Young: Building Confidence Beyond the Bike for Young Women & Girls

As a brand made by women, for women, there's nothing we love more than seeing future generations of baddies groomed to have a passion for getting out on the trails. That's why we reached out to Lin...

Red Bull Formation Recap: Wild Rye Heads to Virgin, UT to help provide the vibes

Last week, the Wild Rye team packed up our gear, our best sun hats and headed south for eight days in Virgin, Utah to Red Bull Formation, the first-of-its-kind progression session for women's freer...

You Don’t Have To Be A Bro to Race Enduro. Just Ask My Mom. (by Lily Krass)

Earlier this summer, my mom and I signed up for the Sturdy Dirty Enduro, an all women’s enduro race, which, combined with some classic PNW riding, feels like a huge party in the woods, with 250 oth...

get "mountain fit" with our free mtb training plan

We've partnered with some local badasses / lady entrepreneurs who put together an equally badass 5-part "Mountain Fit" mountain bike training program specifically for the Wild Rye fam (you!) to get...

How to Pack Your Bike for Air Travel

With spring break vibes coming on strong and domestic and international travel back to a "new normal," many of us are eager to go ride our bikes in new and faraway places. It can be a daunting task...

A BTS Sneak Peek at our Spring '22 Collection

We're getting ready to launch our Spring '22 mountain bike collection next week and wanted to share a little behind the scenes sneak peek about what you can expect! Inspired by getting out of dodge...