Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking."
Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active women. This fall they will add a line of merino wool base- and mid-layer tops for skiing and winter wear. The company is named for the Buttermilks of the Sierra Nevada, where the founders have enjoyed numerous outdoor pursuits.