News

How to prep for an enduro with pro team rider Alex Pavon

So you’ve gone ahead and done it – you registered for an enduro race. Maybe this isn’t your first bike race; maybe you’ve done some racing in the past. Or maybe this is your first bike race ever. ...

Monthly Muse: May

I don’t know about you all, but the recent sun, warmer temps and longer days have us feeling some type of way. With all this extra daylight, I thought it would be a fun activity to bop around the ...

Here’s to the Moms.

Mother’s Day is a day to celebrate the women who carried, birthed, raised, supported, adopted, inspired and made us who we are. It is also a day to mourn what we might not have had. A day of rememb...

introducing: the wild rye x juliana collab

Juliana and Wild Rye—two of the most badass, women-led brands in the bike biz—are all about creating a vibrant mountain bike community for women riding together, supporting each other and having a ...

How to Rekindle Your Love for Mountain Biking

It’s only natural to feel a little bit of a slump when it comes to mountain biking, especially after a long winter. After all, we can’t expect to be motivated and inspired all the time! But if you ...

Meet the Artist: Kelsey Van Patten

Meet Kelsey Van Patten, our designer slash resident fashionista. Based in Encinitas CA, this surfer gal is the artist behind our palettes, patterns, and fit designs. Go behind the scenes with her o...

peel back the layers: behind the new LITE Baselayer Collection

The new LITE collection is inspired by WR gals who like to get after it. But what exactly does it take to make the perfect light baselayer that keeps you warm, but not too warm? We sat down with pa...

Trip Report: Baja

Ok, we know you might be thinking “how original, Wild Rye went BACK to Mexico.” Yes, it’s true. Can you blame us for loving icy Mexican beers, cheap tacos, lively culture, and hardly-known bike des...

Hut Trippin': From Planning to Packing with Krystin Norman

If you haven’t gone on a hut trip before, I guarantee that once you do it will become an annual “must do” for your winter. There is nothing quite like checking out from the “normal” world and spend...

B The Change — Wild Rye is B Corp!

When you shop B Corp, you’re supporting a brand that is part of a vital movement. You’re supporting a brand that has vowed – and proven its commitment to –  valuing its employees, stakeholders, cus...

From Bikes to Books.

While it can be a bit of a buzzkill for big outdoor excursions, these shoulder season months are the perfect time to cozy up with your favorite warm beverage (hot toddy, anyone?) and a good book. ...

This One's a Hat Trick: The Wild Rye x Title Nine x Skida Trilab

Going into the 5th year of our women-led love affair, we wanted to spice things up and bring a 3rd partner: this collab has officially become a tri-lab. Enter Title Nine, the women-owned powerhouse...

let's talk about hemp, baby.

We didn’t just pick hemp willy-nilly because it’s soft or because it’s also something you can enjoy recreationally. Choosing hemp to make our cozy layers was a very intentional decision. Let’s dig ...

One is Not Enough.

Photo by Katie Lozancich Spoiler alert: you’re going to have goosebumps watching Nexus. It’s raw and real in ways that feel big and genuine. Sure, it has all of the makings of a top-notch (and fu...

'tis the (ski movie) season!

Let’s Get Hyped for Ski Season, BBs. The last moments of fall always seem to fly by. Mom jeans and cozy sweaters make their way to the front of our closets, our bevys of choice get warmer (and mi...

Demystifying Enduro with Aja Jackson

Hi friends, my name is Aja Jackson, I’m a Texas transplant from North Carolina. I am a Service Experience Designer by day, and when I'm not at work, you'll find me racing my bike or encouraging mo...