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Article: introducing: the wild rye x juliana collab

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A woman in a tank top and shorts sitting on a wooden structure with a bike, holding a coffee cup.

introducing: the wild rye x juliana collab

We know you want to get out and ride your bike (or at least sit around and think about riding your bike) so we’ll make this quick. 

A person biking on a trail in a forest with sunlight filtering through the trees.

Juliana and Wild Rye—two of the most badass, women-first brands in the bike biz—are all about creating a vibrant mountain bike community for women riding together, supporting each other and having a freaking blast doing it. This limited-edition collab collection includes Wild Rye’s best-selling Freyah mountain bike pants, Freel short, Merritt tank top, Galena gloves, and a new Bandana— the new practical yet fashionable riding accessory you need.

SHOP THE COLLECTION >>

A woman wearing a black tank top with 'WILD RYE' and 'JULIANA' text, and a green scarf, standing near a van.

The fact that the clothes also happen to come in a hella-fun and vibrant celery color topped with a hand-illustrated fern pattern—a nod to Juliana's heritage in Santa Cruz, California, where native ferns grow—is a major bonus. 

A person wearing yellow fern-patterned shorts and gloves, standing next to a blue bike in a forest.

If this collab were a: 

Drink, it would be - spicy celery marg
Song, it would be  - “Juice” - Lizzo
Place, it would be - Bellingham, WA
Dance move, it would be  - the worm 
Trail snack, it would be - wasabi nuts 
Color, it would be - celery, duh

 

We love it and hope you do too. Get it. Wear it. Show off. Go off. 

A cyclist in yellow shorts riding a mountain bike through a forested area.

 

Come hang out with us and shop the collection IRL at: 

The Collab Launch Party - The evo Hotel in Salt Lake City - May 18th

Pre-Sturdy Dirty Ride Out - evo Seattle - July 7th 

ROAM Fest  - Fruita CO - September 22-24

ROAM Fest - Sedona AZ - November 3-5

Written by Customer Service

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