introducing: the wild rye x juliana collab
We know you want to get out and ride your bike (or at least sit around and think about riding your bike) so we’ll make this quick.
Juliana and Wild Rye—two of the most badass, women-first brands in the bike biz—are all about creating a vibrant mountain bike community for women riding together, supporting each other and having a freaking blast doing it. This limited-edition collab collection includes Wild Rye’s best-selling Freyah mountain bike pants, Freel short, Merritt tank top, Galena gloves, and a new Bandana— the new practical yet fashionable riding accessory you need.
The fact that the clothes also happen to come in a hella-fun and vibrant celery color topped with a hand-illustrated fern pattern—a nod to Juliana's heritage in Santa Cruz, California, where native ferns grow—is a major bonus.
If this collab were a:
Drink, it would be - spicy celery marg
Song, it would be - “Juice” - Lizzo
Place, it would be - Bellingham, WA
Dance move, it would be - the worm
Trail snack, it would be - wasabi nuts
Color, it would be - celery, duh
We love it and hope you do too. Get it. Wear it. Show off. Go off.
Come hang out with us and shop the collection IRL at:
The Collab Launch Party - The evo Hotel in Salt Lake City - May 18th
Pre-Sturdy Dirty Ride Out - evo Seattle - July 7th
ROAM Fest - Fruita CO - September 22-24
ROAM Fest - Sedona AZ - November 3-5
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