This One's a Hat Trick: The Wild Rye x Title Nine x Skida Trilab
It’s no secret that here at Wild Rye we LOVE Skida. And creating one-of-a-kind patterns with them for outdoorsy / skier / cool girls (and guys) everywhere. We like to think we’re a match made in heaven.
Going into the 5th year of our women-led love affair, we wanted to spice things up and bring a 3rd partner: this collab has officially become a tri-lab. Enter Title Nine, the women-owned powerhouse that has been leading the charge in women’s outdoor apparel for decades. When Title Nine reached out about creating an exclusive collaboration print, we jumped on the opportunity, and immediately knew we had to get Skida in on the fun.
This new collection includes a combination of mountain bike and snow sport crossover products in “Frosty Ranunculus”, a wild floral pattern with a frosty vibe that transcends all seasons. The full Frosty Ranunculus (aka Ranunculus Jade) collection (peep the new merino base layers) is now available at TitleNine.com, with accessories and Kaweah shorts also available right here at Wild-Rye.com. Select pieces are also available through our friends at Skida.
A little background…
Founded in 1989, Title Nine is the first women-focused retailer to support women in sport, business and life and since its founding has played an active role in bringing more women-founded businesses into the retailer space.
Skida, a women-owned headwear and accessories company, was founded by Corinne Prevot, with the intent to bring color into the outdoors through an assortment of outdoor accessories that are vessels for self-expression. Skida strives for inclusivity and bringing people together through responsible practices and trustworthy products.
Wild Rye, the brainchild of outdoor enthusiast and entrepreneur Cassie Abel, is a mountain apparel brand designed to empower women to thrive in the outdoors with beautifully crafted gear and apparel.
“Title Nine is honored to support both brands in launching and offering these products to a wide demographic of women exclusively on our site,” said Alice Lee, VP of Brands and Partnerships at Title Nine. “Cassie was the second winner of our Pitchfest program in 2019, and we are proud to help share her products with the world. We look forward to more collaborations with Cassie and Corinne, as well as involving them in mentoring and empowering the next generations of female founders.”
“Skida and Wild Rye have combined forces for five prior collaborative collections, but this is the first time we have worked alongside a retailer, in this case, a retailer founded by one of my mentors and closest allies, to bring a collection to life.” - Cassie Abel.
