News

Women Led Wednesday: Brands We Are Shopping

Along with the 500 other brands in the Women-Led Wednesday directory, we encourage you to shop women-led this November 24th, and the other 364 days of the year. 

Chasing Powder Days: A Q&A with Author Heather Hansman

Dear Skiing, thanks for teaching me how to grow up.

Monthly Muse: November 2021

In our Monthly Muse, take a behind-the-scenes look at what keeps the hard-working women of Wild Rye learning, loving and inspired.

Behind Women-Led Wednesday: An Interview with Founder, Cassie Abel

From that, Women-Led Wednesday was born. In this Q&A with Founder + Wild Rye Owner Cassie Abel, we dive into the importance of female mentorship and how we can continue supporting women in lead...

The Season of Shred: Eight Female Ski/Snowboard Movies To Watch This Winter

To feed the stoke of winter, we gathered eight of our favorite ski and snowboard films featuring rad women, many of whom are also on our ambassador team! So grab a beer, get comfy on the couch and ...

2021 Holiday Staff Picks

Despite all of the supply chain challenges, we love to celebrate early and often, so we asked our employees to tell us their favorite gear to help you check loved ones off your gift lists. These ar...

SheJumps x Wild Rye Collaboration: Building Community Through Snow Sports

SheJumps was founded in 2007 by three women who found that encountering fear and fun in the outdoors was an amazing way to unlock transformative experiences that carry over to everyday life. Our ho...

Behind The Skida x Wild Rye Collaboration

Shroom Bloom is a fresh take on a floral print with bold, retro colors that bring a sense of nostalgia. The print was inspired by the lichen that grows on the trees across the PNW, New England and ...

Smashing Barriers and Building a Women's Freeride Community with Kaia Jensen

In an effort to continue pushing the women's freeride movement forward, pro-teamer Alex Showerman sat down with Kaia Jensen to talk about breaking barriers and building a community on mountain bike...

Women In The Pit: Changing the Status Quo in Bike Shops

Writer Lily Krass spoke with three female bike mechanics about changing society’s perception of who can and can’t work on bikes. For most of them, the path started with the simple desire to feel in...

From Scared to Sending in a Season

We’ve all been there, looking down at a technical feature with sweaty palms, heart racing and a stiff body while your confidence evaporates. Committing to a big jump can be scary but it's good to p...

Our Favorite Stories of 2021

2021 has been a big year for the Wild Rye team and we love giving you, our loyal audience, a glimpse behind the scenes! From celebrating our fifth anniversary to learning how to crash and get back ...

Celebrating 5 Years of Wild Rye with Founder & CEO, Cassie Abel

When Cassie founded Wild Rye five years ago, she was a completely different person (professionally, at least). Without knowing anything about the supply chain, manufacturing, design or anything els...

An Ode To The Adventure Ride

"Despite a strong dose of Type II fun, the grunts, sighs, expletives, and occasional tears, adventure rides are strangely what have made me truly love mountain biking. It has a way of reminding me ...

Falling Up: Learning to Fail In and Out of The Saddle

This week our Marketing Manager, Kami, gets real about learning a new sport in her 30's. Spoiler: it's filled with tears, smiles and scars.

Monthly Muse: July 2021

Summer is here, long nights, iced coffee, scorching heat and all! We're excited for live music, riding more with the crew and meeting new women who send hard.