News

A BTS Sneak Peek at our Spring '22 Collection

We're getting ready to launch our Spring '22 mountain bike collection next week and wanted to share a little behind the scenes sneak peek about what you can expect! Inspired by getting out of dodge...

Allow Ourselves to (Re)Introduce Ourselves: The Wild Rye Manifesto

Hi, Hey Friends! We've grown a lot and welcomed countless new women into our community, so this International Women's Day, we want to take the opportunity to not only celebrate this year's theme o...

Oaxaca Trip Report: How to Mountain Bike Mexico "Wild Rye Style"

When you think of Mexico, no doubt that what immediately comes to mind is good times with tasty cold beers, tequila, and tacos. What you may not know is that there is also a RAD mountain bike commu...

Q&A with Ladies AllRide Founder Lindsey Richter

There's no limit to what becomes possible when two mountain bike brands that believe in the power of women supporting each other while having FUN on bikes join forces.  Lindsey Richter, Founder of...

Wild Rye is Now the Official Apparel Partner of Ladies AllRide!

Ladies AllRide and Wild Rye will also collaborate to elevate women-identifying mountain bikers through skills, great-fitting apparel, community and confidence.

Backcountry Basics Video Series with Wild Rye

This January we're celebrating our love for the backcountry here at Wild Rye. And, the first steps to skiing uphill are proper safety and awareness as well as using the right gear. So, we'll be sha...

2021: A Year in Review

We wanted to bring you some of our team's favorite moments of 2021 and look ahead to some great things to come in 2022. Cheers to all of you, a new year and all the exciting adventures to come!

2021 Wrapped: "BEST OF" Wild Rye Collection

With only one day to go for holiday shipping deadlines and a week before the New Year, we figured we'd just leave these reviews here for any last minute gift ideas. Here's the BEST OF WILD RYE: Hol...

The Quintessential Boss Babe Gift Guide

We’ve put together a collection of our best-selling pieces meant to perform from the slopes to the singletrack, or the tailgate to uptown. There's something for every budget! And the best part? Ou...

Wild Rye Featured on Katie Couric's "10 Female-Run Businesses to Support on Women-Led Wednesday"

And people are taking notice of the movement! Wild Rye is thrilled and honored to get a serious shout out from OG boss-babe Katie Couric in the article 10 Female Run Businesses to Support on Women-...

Holiday Gift Guide: Pro Team Picks

To give you some inspiration this holiday season, we asked our Pro Team what gear keeps them warm on the skin track, chairlift and around town. Shop their favorites below! 

Women Led Wednesday: Brands We Are Shopping

Along with the 500 other brands in the Women-Led Wednesday directory, we encourage you to shop women-led this November 24th, and the other 364 days of the year. 

Chasing Powder Days: A Q&A with Author Heather Hansman

Dear Skiing, thanks for teaching me how to grow up.

Monthly Muse: November 2021

In our Monthly Muse, take a behind-the-scenes look at what keeps the hard-working women of Wild Rye learning, loving and inspired.

Behind Women-Led Wednesday: An Interview with Founder, Cassie Abel

From that, Women-Led Wednesday was born. In this Q&A with Founder + Wild Rye Owner Cassie Abel, we dive into the importance of female mentorship and how we can continue supporting women in lead...

The Season of Shred: Eight Female Ski/Snowboard Movies To Watch This Winter

To feed the stoke of winter, we gathered eight of our favorite ski and snowboard films featuring rad women, many of whom are also on our ambassador team! So grab a beer, get comfy on the couch and ...