Women Led Wednesday: Brands We Are Shopping

Did you know more than THREE million women have left the workforce since the start of the pandemic? That is a serious blow to our workforce, and we strongly believe supporting women in leadership is more important now than ever.

Four years ago, we launched Women-Led Wednesday as a purpose-driven holiday to help increase the number of women in leadership roles. To celebrate, we've rounded up six of the many (over 500) amazing women-led brands we'll be shopping on #WomenLedWednesday this year. Check them out below, mark your calendars and be sure to #SHOPWOMENLED on NOVEMBER 24th, 2021!

Brands We Are Shopping and Gear We Are Loving

Title Nine

In the spring of 1989, Title Nine founder Missy Park saw an opportunity to create athletic gear designed specifically for women, and thus, the brand was born in a Berkeley, California garage. Today, they aren't afraid to shake things up and have built a community to break through the corporate ceiling and raise women's voices across the globe.

"You can’t go wrong with Title Nine because they carry some of the best (and widest variety of women-led) brands in the business! I’d pick up some Em & El Organics hand balm for all your stockings and a cozy Title Nine layer for the main dish!" - Wild Rye & Women-Led Wednesday founder, Cassie Abel

21 Seeds Tequila

Here at Wild Rye, we LOVE tequila and elevating women from all backgrounds, so it's a no-brainer that there's always an open bottle of 21 Seeds in our office. You also may have caught us pouring 21 Seeds Tequila in cocktails at the last two Roam Festivals. We are inspired by the three women who founded this award-winning brand, on a mission to create a tequila every at-home mixologist would love. 

"I live for the Cucumber Jalapeño infused tequila from 21 Seeds. It’s so smooth and this flavor makes a multitude of delish cocktails - ahem, holiday Paloma anyone?" - C.A. 


Born from an ugly purple turtleneck sweater knit in the late 90's (her words, not ours!), Sh*t That I Knit is known for empowering women and celebrating the humorous things in life. Not only do they support women in their career journeys, they also donate knit kits so  that young adults undergoing cancer treatment can learn how to knit. What better reason do you need to gift a cozy beanie this holiday season?  

"I spend my whole winter in my Motley beanie!" Fun fact, STIK just became the official hat of Team USA, so you can pick up your Olympic gear while you’re shopping." - C.A.


Women come in all shapes and sizes, so we know how hard (and sometimes intimidating) it can be to go swimsuit shopping. September makes shopping fun with suits that are designed for active women like us, who like to ski and ride bikes whenever possible. Built to last, you won't regret shopping for a new suit this holiday season! 

"I’ll be picking up an Eden top and pairing with a Lucky high-waisted bottom before hitting the beach this holiday. Fun fact, Erika, founder of September, cut her teeth at rad outdoor brands including Patagonia!" - C.A. 

ABD Culture

Designed by our very own ambassador, Alix Klein, these earrings and bracelets are the perfect mix of sporty and girly. Made from recycled bike tires (which we LOVE), they are waterproof, sweat-proof and ready for any adventure you plan to take on, whether on two wheels or two planks. Right now, we're loving these Tropical Leaves earrings made on her amazing laser machine! 


SheJumps was founded in 2007 by three women who believe growth is in our nature, but fear of stereotypes, failure, rejection, labels limit that growth. With a mission to break barriers and transform women's experiences outdoors, SheJumps is one of our favorite organizations to support. 

As a way of giving back to SheJumps, we'll be adding plenty of Wild Rye x SheJumps collab gear to our carts for all our snow-loving family members. $20 dollars from the purchase of each individual piece goes straight back to SheJumps, enabling the non-profit to equip more women and girls to get outside.


Along with the 500 other brands in the Women-Led Wednesday directory, we encourage you to shop women-led this November 24th, and the other 364 days of the year. 

Women-Led Gift Ideas

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