News

Embracing The Imperfect

Sometimes trips don't go as planned and that's ok! Through a series of misadventures, Alex has discovered that adversity can be the most memorable part of an adventure and as long as you prepare fo...

Red Bull Formation: Behind The Scenes With The Wild Rye Dig Crew

From scoping gnarly terrain to hauling water in to build steep landings, go behind the scene with us to see this progressive event through the eyes of Kaia, Krystin and Katie.

Artist Spotlight: Andrea Slusarski

In our latest artist spotlight, learn more about Andrea's creative process and how her art is inspired by life on two wheels. 

Get To Know Your New Favorite Shorts

With so many options out there, it can be hard to choose a new kit, especially if you are new to mountain biking. To help you select the short that is best for your riding style, budget and trail s...

Monthly Muse: June 2021

In our Monthly Muse, take a behind-the-scenes look at what keeps the hard-working women of Wild Rye learning, loving and inspired. Thank you for supporting us, challenging us and inspiring us every...

Wild Rye's Top 5 Après-Bike Recipes

We've taken our favorite ski-season tradition and applied it to our two-wheeled summer adventures. Check out our five favorite drink and après recipes to bring on your next ride. 

Outside By Design Podcast with Kami York-Feirn

Wild Rye Marketing Manager, Kami York-Feirn, sat down with the team behind Wheelie Creative's Outside By Design podcast to talk talk about finding a brand voice, tackling tough topics as a brand, h...

An Ode to The Fifth Trimester and Beyond

Mom-ing is hard. We sought advice from six hard-charging and adoring moms about getting back on bikes post-baby AND passing the love of two wheels along to the next generation.

Monthly Muse: May 2021

Take a behind-the-scenes look at what keeps the hard-working women of Wild Rye learning, loving and inspired. 

Join the #PLAYWILD Community

The outdoors are our playground and we want to bring all of these adventures to your feed. From behind-the-scenes stories to photos you tag us in, we're creating a community to connect, engage and ...

Becoming Carbon Neutral

As Wild Rye continues to grow, we have an increasing responsibility to commit additional resources toward our values in order to maximize the positive impact of our products. 

Bikes & Big Ideas Podcast with Cassie Abel

Wild Rye co-founder and CEO, Cassie Abel, sat down with the team behind Blister's Bikes & Big Ideas podcast to talk all things mountain biking. As you are about to hear, Cassie is not only runn...

How Women’s Sports Saved My Life

I was assigned male at birth but from as far back as I can remember, I always knew I was a woman. While I was able to find my community with the girls cross-country team, I still felt incredibly al...

Trail Talk: Behind the Scenes of our Spring ‘21 Photoshoot

Written by Kami York-Feirn / Photos by Emily Sierra It’s late afternoon on day two of our photoshoot. Dressed in tank tops and knee-length shorts, our group scouts a technical drop on the Lunch Loo...

Trail Jams on Spotify

From powdery slopes to hero dirt, these Wild Rye playlists will get you ready for adventure. So crank up the volume and get ready to shred! Be sure you click "Follow" in Spotify to be the first to...

Behind the Scenes of the Wild Rye Spring 21 Line

Every year, the Wild Rye team comes together to plan the next season of apparel, and in honor of our fifth season we sat down and talked to our CEO, Cassie Abel and our long-time designer Kelsey Va...