News

WRR6: Amanda Goad, Bold Brew

Amanda Goad shares with us what it's like to run not just one, but TWO startups in the mountain town of Durango and how she gives back to the entrepreneurial community in the four corners.

WRR5: Corinne Prevot, Skida

On today’s episode, we talk to Corinne Prevot. Founder of the accessories powerhouse, Skida, Corinne got her start hand-sewing hats for her nordic ski team mates at Burke Mountain academy. 

WRR4: Jen See, Freelance Journalist

On today’s episode, we talk to Jen See. A writer, photographer, surfer, and cyclist, Jen started her career as a History PhD, interviewing for tenure track jobs at places like Yale before realizing...

WRR3: Jenn Hannon, Machines for Freedom

In Episode 3 of Wild Rye Radio we talk with Jenn Hannon, founder of Machines for Freedom, a Los Angeles based maker of beautiful and technical road cycling apparel for women.

WRR2: Collyn Ahart, Bowndling

In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike a...

WRR1: Stephanie Roberts

In episode 1 of Wild Rye Radio, we talk to Stephanie Roberts. Previously CFO of Old Navy and Specialized Bicycle Components, Steph shares with us how she went from the night school class room to t...

WELCOME TO WILD RYE RADIO. AN INTRO

Welcome to Wild Rye Radio!  It's here, it's finally here!  Listen along to find out more about our podcast and the stories you can expect in the coming months!

Cool Hunting: Mountain Biking Gear for Women

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)

Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...

Outside: Found - Better Women's Bike Layers

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.