News
In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike a...
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In episode 1 of Wild Rye Radio, we talk to Stephanie Roberts. Previously CFO of Old Navy and Specialized Bicycle Components, Steph shares with us how she went from the night school class room to t...
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WELCOME TO WILD RYE RADIO. AN INTRO
Welcome to Wild Rye Radio! It's here, it's finally here! Listen along to find out more about our podcast and the stories you can expect in the coming months!
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Cool Hunting: Mountain Biking Gear for Women
No full lycra kits here. This duo makes contemporary, functional clothing. We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)
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Bike Magazine: Wild Rye Targets Women’s Market
Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...
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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women
Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...
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Outside: Found - Better Women's Bike Layers
A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.
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