TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

"A brand that began with bike shorts adorned with dinosaurs and pineapples has steadily grown to include jerseys, chammys, and even base layers for the winter. We caught up with the two entrepreneurs about of their insight in managing a small but growing apparel brand."  - Katie Lozancich, Teton Gravity Research

Can you tell us a bit more about your background?

KHS: My background is a bit different. Before Specialized I got a Ph.D. in Art History and always thought I would work in academia as a professor.

CA: My first job out of college was in investment banking. When I left that role I was helping Boulder’s club lacrosse team and would coach on the weekends. That ended up leading to a full-time varsity coaching position at UC Berkeley. I did that for a year and while I loved the experience, quickly realized it wouldn’t be my lifetime career. I ended up taking a job with a marketing agency in San Francisco and handled the account with VISA.

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