Skip to content

Wild Rye Journal

Three women in biking gear discussing on a trail surrounded by greenery
Bike

Cool Hunting: Mountain Biking Gear for Women

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)

Read more
Four women in cycling gear examining a map outdoors with drinks nearby.
Bike

Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...

Read more
A scenic view of mountains under a blue sky with clouds
Inside Wild Rye

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...

Read more
Three women in cycling gear studying a map outdoors, with drinks nearby.
Bike

Outside: Found - Better Women's Bike Layers

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

Read more