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Logo of Wild Rye Radio featuring mountains and radio waves

WELCOME TO WILD RYE RADIO. AN INTRO

Logo of Wild Rye Radio featuring mountains and radio waves
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WELCOME TO WILD RYE RADIO. AN INTRO

Welcome to Wild Rye Radio!  It's here, it's finally here!  Listen along to find out more about our podcast and the stories you can expect in the coming months!

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Three women in biking gear discussing on a trail surrounded by greenery
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Cool Hunting: Mountain Biking Gear for Women

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)

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Four women in cycling gear examining a map outdoors with drinks nearby.
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Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...

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A scenic view of mountains under a blue sky with clouds
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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...

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Three women in cycling gear studying a map outdoors, with drinks nearby.
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Outside: Found - Better Women's Bike Layers

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

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