Wild Rye Journal

Cool Hunting: Mountain Biking Gear for Women
No full lycra kits here. This duo makes contemporary, functional clothing. We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)
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Bike Magazine: Wild Rye Targets Women’s Market
Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...
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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women
Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...
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Outside: Found - Better Women's Bike Layers
A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.
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![[Grape Expectations] Danner 3/4 Zip grape expectations front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4670.jpg?v=1771442492&width=2048)
![[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations](http://wild-rye.com/cdn/shop/files/DANNER_Grape_Expectations.jpg?v=1771442492&width=2160)
![[Abyss Reef] Close-up front view of the Freyah Bike Pant's high-rise waistband with snap closure in navy](http://wild-rye.com/cdn/shop/files/F26_Holly-Black_FreyahPant-AbyssReef_04.jpg?v=1787176760&width=1536)
![[Abyss Reef] Freyah Pant in abyss reef flatlay](http://wild-rye.com/cdn/shop/files/F26-FreyahPant-AbyssReef_8c120f3b-23a6-4b84-8612-97a6adc0333e.jpg?v=1790179472&width=1536)
![[Chestnut Storm] Bassett Half zip in chestnut storm, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE3940_8f7c2033-b3ac-44ea-97aa-c127c84c0194.jpg?v=1775078429&width=1177)
![[Chestnut Storm] Bassett Half zip in chestnut storm flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_Chestnut.jpg?v=1775078429&width=2160)
![[Storm] Storm blue baselayer legging with green waistband, front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4198.jpg?v=1771012360&width=2048)
![[Storm] Storm blue baselayer legging with green waistband, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Storm.jpg?v=1771012360&width=2160)
![[Iris] Payette pullover in Iris, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5516.jpg?v=1771442128&width=2048)
![[Iris] Payette pullover in iris purple with floral contrast stiching, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Iris_1.jpg?v=1771442128&width=2048)





