FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

September 14, 2016

"There’s a new clothing company that launched just this month, focusing on performance outdoor wear for women who embrace mountain sports. Wild Rye Mountain Apparel starting small, is focusing on just a few select products for mountain bikers this season. Its two tops are made of my favorite fabric for outdoor pursuits, merino wool, and will ably serve women hiking or even afterwards at the bar, as well as riders tearing down the single track. One shirt is a cap-sleeve tee ($69) and the other a long-sleeve henley with a snap placket ($109). I wrote about the fabulous properties of merino in my first Forbes column, here, including being natural, breathable, no-itch and no-stink. Buttermilk, like a number of other merino outdoor clothing manufacturers, adds some nylon to the mix for additional strength." - Allison Olmsted, Forbes

Read the full story here



Leave a comment

Comments will be approved before showing up.


Also in News

Wild Rye Monthly Muse: August
Wild Rye Monthly Muse: August

August 20, 2019

Podcasts, summer reads, international mental resets and the launch of the 2nd Annual Women-Led Wednesday. Read on to get all the goods!

Read More

Wild Rye Monthly Muse: July
Wild Rye Monthly Muse: July

July 23, 2019 2 Comments

To say that we are obsessed with the USWNT would be an understatement. Enjoy some WWC and a whole lot more of our recent inspiration in this month's Monthly Muse.

Read More

Wild Rye X Adventure Journal
Wild Rye X Adventure Journal

July 17, 2019

Tired of inadequate gear, lack of role models and a thick glass celling, women are rebuilding the outdoor culture and industry for themselves.  

Read More