Bike Magazine: Wild Rye Targets Women’s Market

"Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking.

This is precisely where Wild Rye Apparel hopes to make its mark in the mountain bike world. The new brand launched today with four pieces: a short, a chamois and two primarily wool riding tops, a T and a long-sleeve Henley." - Nicole Formosa, Bike Magazine

Read more here.