
Bike Magazine: Wild Rye Targets Women’s Market


"Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking.
This is precisely where Wild Rye Apparel hopes to make its mark in the mountain bike world. The new brand launched today with four pieces: a short, a chamois and two primarily wool riding tops, a T and a long-sleeve Henley." - Nicole Formosa, Bike Magazine
Read more here.


![[Grape Expectations] Danner 3/4 Zip grape expectations front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4670.jpg?v=1771442492&width=2048)
![[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations](http://wild-rye.com/cdn/shop/files/DANNER_Grape_Expectations.jpg?v=1771442492&width=2160)
![[Abyss Reef] Close-up front view of the Freyah Bike Pant's high-rise waistband with snap closure in navy](http://wild-rye.com/cdn/shop/files/F26_Holly-Black_FreyahPant-AbyssReef_04.jpg?v=1787176760&width=1536)
![[Abyss Reef] Freyah Pant in abyss reef flatlay](http://wild-rye.com/cdn/shop/files/F26-FreyahPant-AbyssReef_8c120f3b-23a6-4b84-8612-97a6adc0333e.jpg?v=1790179472&width=1536)
![[Chestnut Storm] Bassett Half zip in chestnut storm, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE3940_8f7c2033-b3ac-44ea-97aa-c127c84c0194.jpg?v=1775078429&width=1177)
![[Chestnut Storm] Bassett Half zip in chestnut storm flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_Chestnut.jpg?v=1775078429&width=2160)
![[Storm] Storm blue baselayer legging with green waistband, front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4198.jpg?v=1771012360&width=2048)
![[Storm] Storm blue baselayer legging with green waistband, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Storm.jpg?v=1771012360&width=2160)
![[Iris] Payette pullover in Iris, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5516.jpg?v=1771442128&width=2048)
![[Iris] Payette pullover in iris purple with floral contrast stiching, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Iris_1.jpg?v=1771442128&width=2048)





![[Olive You] Person wearing green overalls standing near a wooden bench outdoors.](http://wild-rye.com/cdn/shop/files/Eevashortoveralls_oliveyou.jpg?v=1772498694&width=2048)


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