
Bike Magazine: Wild Rye Targets Women’s Market


"Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking.
This is precisely where Wild Rye Apparel hopes to make its mark in the mountain bike world. The new brand launched today with four pieces: a short, a chamois and two primarily wool riding tops, a T and a long-sleeve Henley." - Nicole Formosa, Bike Magazine
Read more here.


![[Saffron] Danner 3/4 Zip saffron yellow flatlay](http://wild-rye.com/cdn/shop/files/DANNER_SAFFRON.jpg?v=1764970727&width=2160)
![[Saffron] Danner 3/4 Zip Saffron yellow front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4908.jpg?v=1764970727&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnJacket_Amethyst_1.jpg?v=1759164917&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE6636.jpg?v=1759165998&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnBib_Spruce_1.jpg?v=1759173988&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, on model front full body view](http://wild-rye.com/cdn/shop/files/WILDRYE6166.jpg?v=1759173988&width=2048)
![[Olive You] Freyah Pant Olive flatlay](http://wild-rye.com/cdn/shop/files/FREYA_OLIVEYOU.jpg?v=1757356787&width=2160)
![[Olive You] Freyah Pant Olive front full body view](http://wild-rye.com/cdn/shop/files/WILDRYE3613.jpg?v=1757436391&width=1815)
![[Storm Contour] Bassett Half zip in storm purple with light purple floral pattern, flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_StormContour.jpg?v=1757965879&width=2160)
![[Storm Contour] Bassett Half zip in storm contour, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4159.jpg?v=1757965879&width=2048)
![[Chestnut Storm] Brown baselayer legging with purple colorblocked stripe on each leg, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Chestnut.jpg?v=1757963384&width=2160)
![[Chestnut Storm] chestnut storm blocked baselayer legging, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4041.jpg?v=1757963384&width=2048)
![[Shaded Spruce] Payette insulated pullover in shaded spruce, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Spruce_1.jpg?v=1758837674&width=2048)
![[Shaded Spruce] Payette insulated pullover in shaded spruce, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5759.jpg?v=1758838275&width=2048)
![[Iris] Payete Insulated Pant in Iris purple with floral contrast stitching, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePant_Iris.jpg?v=1758840409&width=2048)
![[Iris] Payette Insulated Pant in Iris purple, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5496.jpg?v=1758840409&width=2048)





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