![[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations](http://wild-rye.com/cdn/shop/files/DANNER_Grape_Expectations.jpg?v=1771442492&width=2160)
![[Grape Expectations] Danner 3/4 Zip grape expectations front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4670.jpg?v=1771442492&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnJacket_Amethyst_1.jpg?v=1775078255&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE6636.jpg?v=1775078255&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnBib_Spruce_1.jpg?v=1775078270&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, on model front full body view](http://wild-rye.com/cdn/shop/files/WILDRYE6166.jpg?v=1775078270&width=2048)
![[Reflections] Freyah Pant reflections purple flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-FREYAHSTORMLEAD.jpg?v=1771442693&width=3204)
![[Reflections] Person wearing a pink sleeveless top and purple freyah pants](http://wild-rye.com/cdn/shop/files/WILDRYE1839.jpg?v=1771442693&width=2048)
![[Understory Blocked] Bassett half zip in black with understory blocked side panels, flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_Understory.jpg?v=1775078429&width=2160)
![[Understory Blocked] Understory blocked bassett half zip, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE3814.jpg?v=1775078429&width=2048)
![[Storm] Storm blue baselayer legging with green waistband, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Storm.jpg?v=1771012360&width=2160)
![[Storm] Storm blue baselayer legging with green waistband, front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4198.jpg?v=1771012360&width=2048)
![[Iced Matcha] Payette insulated pullover in iced matcha green, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Matcha_1.jpg?v=1771442128&width=2048)
![[Iced Matcha] Payette insulated pullover in iced matcha, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5647.jpg?v=1771442128&width=2048)
WRR2: Collyn Ahart, Bowndling
In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike and Rapha before launching her own company. But only a year after launch, Bowndling shuttered. Collyn shares with us what it was like to live through a "fast failure," and shares some insights into the development and future of the outdoor womens market.
Wild Rye Radio is brought to you by Wild Rye, makers of design-forward outdoor apparel for women. #playwild
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