Happy 10th Birthday to Us!

Ten years of Wild Rye. I can’t believe we’re here.

When I started Wild Rye, I wasn't setting out to build a company as much as I was trying to solve a problem. I wanted to create outdoor apparel that performed as hard as women do—but with a fit and style we had been missing.

But Wild Rye was never just about the clothes. It was about creating a place where more women feel like they belong outside. A brand that celebrates adventure from our perspective—one that values the journey (and snack breaks) as much as the summit, and leaves you feeling more confident and connected every time you head out.

Over the last ten years, that vision has grown into something bigger than I ever imagined. It has become this incredible community - which if you’re reading this, includes you.

We've had the privilege of serving thousands of you who remind us every day why this work matters. We've watched you race, ride, ski, explore, guide, coach, fall, get back up, celebrate and (occasionally) scare yourself. We've watched you try new things, find confidence in the outdoors, and invite others along for the adventure. No matter where you are on your journey, you've shown us that the outdoors is best when it's shared.

Together, we've proven that business can be a force for good—raising nearly $50,000 for reproductive rights, advocating for public lands, supporting environmental causes, and using our collective voice to stand up for the issues that matter to this community. 

Through changing seasons, challenging years, and plenty of unexpected twists, this community has continued to show up with grit, generosity, and an unwavering belief that good things happen when women support one another. For that, I’m eternally grateful.

Thank you for letting us be part of your adventures and the occasional misadventure. The first ten years have been one hell of a ride, and we're just getting started.

Play Wild,

Cassie
Founder & CEO, Wild Rye