Wild Rye X Adventure Journal

Wild Rye X Adventure Journal

July 17, 2019

TAKING CHARGE

Tired of inadequate gear, lack of role models and a thick glass celling, women are rebuilding the outdoor culture and industry for themselves.  

Adventure Journal x Wild Rye Intro

We're honored to be considered a brand—alongside a handful of other female-led brands—that is breaking the mold and pushing the envelope to bring you the gear we all want and need! It's not always easy and not everyone's supportive, but that only fuels our fire even more.  

From the interview:

"'I remember seeing a [social media] comment on an article about Wild Rye and it was some dude that was like, 'These girls sound high maintenance,' when we were talking about creating a better product [for women]...'It was disappointing to read, but it made me want to do it all the more.'" - Cassie Abel, Wild Rye Co-Founder & CEO.

Why bother? Because women deserve better. Our product promise to you is to never compromise on fit, performance and style. We're equally as determined to facilitate supportive communities in the outdoors and help elevate real role models for the next generation.

Adventure Journal x Wild Rye

To read the full article you're going to have to get your hands on the hard copy of Adventure Journal, Issue 13. If you're not familiar with our favorite adventure-inspired quarterly that's beautiful enough to keep on your coffee table for years to come, we highly recommend you check it out. It's filled with beautiful images, thoughtful stories about adventure, art and the outdoors and delicious backcountry recipes. Consider subscribing here



Leave a comment

Comments will be approved before showing up.


Also in News

Wild Rye Monthly Muse: August
Wild Rye Monthly Muse: August

August 20, 2019

Podcasts, summer reads, international mental resets and the launch of the 2nd Annual Women-Led Wednesday. Read on to get all the goods!

Read More

Wild Rye Monthly Muse: July
Wild Rye Monthly Muse: July

July 23, 2019 2 Comments

To say that we are obsessed with the USWNT would be an understatement. Enjoy some WWC and a whole lot more of our recent inspiration in this month's Monthly Muse.

Read More

Get to Know SheJumps
Get to Know SheJumps

June 06, 2019

While we provide the gear to help more women play outside, SheJumps provides the ever-important education and funding. We want to help you get to know the organization a bit better here.

Read More