News

Waste to Wear: Bringing Recycled Fishing Webs to Technical Threads

Instead of face shots of fluffy white powder, I find myself waterboarded with shimmering salt spray. It crashes in waves over my head, dowses my face and sends droplets down the cuff of my rain ja...

Meet the Founder: Charlotte Lilley of The Retreat Co

Meet the founder of our new partner at The Retreat Co, a company created to make women feel grounded, capable, and completely themselves in the outdoors. "We want every woman to know that she belon...

Snacking is a Sport: Our Favorite Snacks For Every Type of Ski Day

Match your snacks to the activity and you’ll be a happy camper.   

Prepping for Ski Season (Like It’s Your Job)

The leaves are changing, the air finally feels cool again, and in Salt Lake City we can step outside without frying to death for the first time in months. For me, that means one thing: the seasons ...

she goes.

Welcome to Wild Rye’s snow collection: designed by women, for women, built to move the way you do—from backcountry lines to resort laps.

Keeping it Quirky: 7 Strange Truths about Life in a Mountain Town

Wild Rye was born in Ketchum, ID, a “gateway town” for folks heading to fish, hike, bike, ski, raft. I was born in the flatlands of the midwest, where mountains were things I read about in my “Hatc...

The Power of Giving a F*ck

It’s not always seen as cool to care. In fact, the act of not giving a f*ck had been deeply instilled into the first decade of my career in the ski industry. For years, I had been thinking about th...

Better on TOP(s)

Wild Rye has made a name for themselves with bottoms that fit, perform, and flatter like no one else. My Wild Rye fangirl era started, for example, when I saw a prototype Freyah pant back in 2021. ...

Behind the Seams: Why Making Outdoor Apparel Takes Guts (and a Lot of Cash)

Most people don’t think about how their gear gets made—they just know it works when they need it. But behind every great pair of bike shorts or ski bibs is a long (and expensive) process. The reali...

Rim to River: Canyonlands National Park

Of Utah’s five splendid parks, Canyonlands National Park is the state’s largest yet least visited preserve. The area’s rugged terrain, sinuous river courses, labyrinthine canyons, and geologic anom...

From Customers to Co-Owners: Meet the People Powering Wild Rye

When we launched our Wefunder campaign, we hoped our community would show up, but really weren’t sure what to expect. TL;DR - We’ve been completely blown away by the support. From longtime customer...

Baseball, Breakdowns, and Bikes as a Path to Female Empowerment: A Q&A with Lindsey Richter of Ladies AllRide.

We catch up with Lindsey Richter of Ladies AllRide to chat about what mountain biking can teach us about ourselves, why it’s okay (and necessary!) to cry at camp as an adult, and how a simple bike ...

You Can Now Own a Piece of Wild Rye

We’ve got big news: Wild Rye is opening up the chance for our community to invest in the future of the brand. That means you — our customers, fans, and friends — can now become part-owners of the c...

7 Reasons We’re Wild for Morels (and Why You Should Be Too)

Here at Wild Rye, we don’t mind a little mud on our tires or dirt under our fingernails. So naturally, when spring hits Idaho and the trails start to thaw out, we’re not just reaching for our bikes...

Mujeres y Pedales: Celebrating Mother’s Day and Generational Belonging With The Cycle Effect

“Having my mom mountain bike with me is the greatest experience ever,” Fernanda Fuentes shares with enthusiasm. “We can both have fun doing what we love, and encourage each other to try new things...

Raising Hell on The Hill

Yesterday, I joined 80 outdoor industry leaders on Capitol Hill for the Outdoor Industry Association’s Capitol Summit—a powerful day of advocacy, action, and storytelling aimed at protecting the fu...