Outside Buyers Guide: Sandia & Wild Rye Shorts

Outside Buyers Guide: Sandia & Wild Rye Shorts

May 06, 2019

"Thanks to Wild Rye the benchmark for bike jerseys has been elevated"

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Shape: The Cutest Winter Sports Base Layers for Après-Ski

Shape: The Cutest Winter Sports Base Layers for Après-Ski

February 06, 2019

Channel warmer weather with this cute tropical palm set from newly launched (and women owned!) activewear company Wild Rye.

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OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

February 02, 2019

Outside Magazine recently gave our Mauna Kea Collection base layers some serious testing.  What's the verdict?

A+

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TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

December 17, 2018

We caught up with the two entrepreneurs about of their insight in managing a small but growing apparel brand.

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Women's Health: The 22 Best Gifts For Fitness Fanatics

Women's Health: The 22 Best Gifts For Fitness Fanatics

November 11, 2018

The 100 percent merino wool material of this female-designed long-sleeve base layer makes it moisture-wicking and odor-free.

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Cool Hunting: Mountain Biking Gear for Women

Cool Hunting: Mountain Biking Gear for Women

October 05, 2016

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)

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Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine: Wild Rye Targets Women’s Market

September 30, 2016

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention durability and value–that appeal to a wide variety of tastes and body types is a daunting task and one few brands have been solely devoted to undertaking."

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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

September 14, 2016

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active women. This fall they will add a line of merino wool base- and mid-layer tops for skiing and winter wear. The company is named for the Buttermilks of the Sierra Nevada, where the founders have enjoyed numerous outdoor pursuits.

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Outside: Found - Better Women's Bike Layers

Outside: Found - Better Women's Bike Layers

September 09, 2016

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

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