Wild Rye Journal

she goes.

Welcome to Wild Rye’s snow collection: designed by women, for women, built to move the way you do—from backcountry lines to resort laps.

The Power of Giving a F*ck

It’s not always seen as cool to care. In fact, the act of not giving a f*ck had been deeply instilled into the first decade of my career in the ski industry. For years, I had been thinking about th...

Better on TOP(s)

Wild Rye has made a name for themselves with bottoms that fit, perform, and flatter like no one else. My Wild Rye fangirl era started, for example, when I saw a prototype Freyah pant back in 2021. ...

Behind the Seams: Why Making Outdoor Apparel Takes Guts (and a Lot of Cash)

Most people don’t think about how their gear gets made—they just know it works when they need it. But behind every great pair of bike shorts or ski bibs is a long (and expensive) process. The reali...

From Customers to Co-Owners: Meet the People Powering Wild Rye

When we launched our Wefunder campaign, we hoped our community would show up, but really weren’t sure what to expect. TL;DR - We’ve been completely blown away by the support. From longtime customer...

You Can Now Own a Piece of Wild Rye

We’ve got big news: Wild Rye is opening up the chance for our community to invest in the future of the brand. That means you — our customers, fans, and friends — can now become part-owners of the c...

Raising Hell on The Hill

Yesterday, I joined 80 outdoor industry leaders on Capitol Hill for the Outdoor Industry Association’s Capitol Summit—a powerful day of advocacy, action, and storytelling aimed at protecting the fu...

What New Tariffs Mean for Wild Rye (and You)

As you’ve likely heard, new U.S. tariffs on imported goods are creating big challenges for outdoor brands like Wild Rye. We’ve always been committed to being open and transparent with our community...

8 years & one wild ride: a history of wild rye

Change is inevitable—so is growth. And over the last eight years, Wild Rye has seen plenty of both. From epic wins to lessons learned the hard way (plus a few mishaps so wild they belong in the hal...

A Wild Rye Rebrand with Two Toes Creative

MEET THE ARTIST: KIKA MACFARLANE. Designer of our Local Brew, Women Belong, and Change Maker graphic tees and ½ of the powerhouse team behind our new logo.

more than mountains: introducing the new wild rye

We’re thrilled to share our new look with you! Our mountain logo had her moment, but after eight incredible years, it’s time for her to rest. She no longer reflects the evolution of our brand or th...

the payette collection: a puff piece

THE DOWN-LOW ON THE PAYETTE PUFF COLLECTION This fall, we launched our first mid-layers in the form of three synthetic puffy pieces. This is a huge milestone for us, and while these are all pieces ...

The Sturdy Dirty 2024: Riding in Community

THE RACE This weekend, I participated in my first enduro. I’ve always told myself “I’m not a racer.” I pedal for the sake of community, not because I want to be the fastest, and prefer to session...

Behind the seams: Spring 2024

What is sense of place?  How are we connected to the landscape around us? How do the places we visit change us?  How do we define who we are? Why do we have to define who we are? These are ju...

Pro Tips from the Pro Team

There’s a wide spectrum of meaning when it comes to being “Pro” at something. At Wild Rye, we may consider ourselves professional leisure sport athletes, but when it comes to getting deep in the ba...