News

Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey ...

FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for we...

Outside: Found - Better Women's Bike Layers

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup ...