News

Shape: The Cutest Winter Sports Base Layers for Après-Ski

Channel warmer weather with this cute tropical palm set from newly launched (and women owned!) activewear company Wild Rye.

OUTSIDE MAGAZINE'S NEW FAVORITE BASE LAYERS

Outside Magazine recently gave our Mauna Kea Collection base layers some serious testing.  What's the verdict? A+

TGR: BREAKING THE MOLD OF WOMEN’S OUTDOOR APPAREL

We caught up with the two entrepreneurs about of their insight in managing a small but growing apparel brand.

Women's Health: The 22 Best Gifts For Fitness Fanatics

The 100 percent merino wool material of this female-designed long-sleeve base layer makes it moisture-wicking and odor-free.

WRR10: The Harder Way to Startup--We're Talking Full-Time Jobs

Running a startup is hard, but you know what makes it harder? Holding down a full-time job while you do it. On this episode of Wild Rye Radio, our founders Katy & Cassie share what it's like to...

WRR9: Jenn Kriske, Machines For Freedom

Female entrepreneurs only receive 3% of venture capital, and Machines for Freedom Founder, Jenn Kriske is now part of that elite group.  On June 4th, MFF announced that they would be stepping under...

WRR8: Jean Enersen, KING-TV

This week Wild Rye co-founder, Cassie Abel sat down with Jean Enersen, the nation's first female news anchor and longest running person on a major new station anchor desk - a whopping 48 years with...

WWR7: Jeanine Pesce, Range

We talk to Jeanine Pesce about coining the term "modern outdoors woman," what it's like to balance a thriving business and toddler, and where she believes the outdoor industry is headed.

WRR6: Amanda Goad, Bold Brew

Amanda Goad shares with us what it's like to run not just one, but TWO startups in the mountain town of Durango and how she gives back to the entrepreneurial community in the four corners.

WRR5: Corinne Prevot, Skida

On today’s episode, we talk to Corinne Prevot. Founder of the accessories powerhouse, Skida, Corinne got her start hand-sewing hats for her nordic ski team mates at Burke Mountain academy. 

WRR4: Jen See, Freelance Journalist

On today’s episode, we talk to Jen See. A writer, photographer, surfer, and cyclist, Jen started her career as a History PhD, interviewing for tenure track jobs at places like Yale before realizing...

WRR3: Jenn Hannon, Machines for Freedom

In Episode 3 of Wild Rye Radio we talk with Jenn Hannon, founder of Machines for Freedom, a Los Angeles based maker of beautiful and technical road cycling apparel for women.

WRR2: Collyn Ahart, Bowndling

In episode 2 of Wild Rye Radio we talk to Collyn Ahart. Founder of Bowndling--maker of adventurewear for women--Collyn came up through the ranks of the agency world working with clients like Nike a...

WRR1: Stephanie Roberts

In episode 1 of Wild Rye Radio, we talk to Stephanie Roberts. Previously CFO of Old Navy and Specialized Bicycle Components, Steph shares with us how she went from the night school class room to t...

WELCOME TO WILD RYE RADIO. AN INTRO

Welcome to Wild Rye Radio!  It's here, it's finally here!  Listen along to find out more about our podcast and the stories you can expect in the coming months!

Cool Hunting: Mountain Biking Gear for Women

No full lycra kits here. This duo makes contemporary, functional clothing.  We caught up with Cool Hunting on the launch of Wild Rye (formerly, Buttermilk)