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on sale[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations[Grape Expectations] Danner 3/4 Zip grape expectations front crop view
Danner 3/4 Zip Fleece Jacket Sale price $67.60$67.60
($67.60 - $84.50)
on sale[Amethyst] Heyburn 3L Jacket in amethyst, flatlay[Amethyst] Heyburn 3L Jacket in amethyst, on model front crop view
Heyburn 3L Jacket Sale price $219.60$219.60 Regular price Regular Price:$549
on sale[Shaded Spruce] Heyburn 3l bibs in shaded spruce, flatlay[Shaded Spruce] Heyburn 3l bibs in shaded spruce, on model front full body view
Heyburn 3L Bib Sale price $207.60$207.60 Regular price Regular Price:$519
[Reflections] Freyah Pant reflections purple flatlay[Reflections] Person wearing a pink sleeveless top and purple freyah pants
Freyah Bike Pant Sale price $219$219
on sale[Understory Blocked] Bassett half zip in black with understory blocked side panels, flatlay[Understory Blocked] Understory blocked bassett half zip, on model front crop view
Bassett Half Zip Sale price $55.60$55.60
($41.70 - $55.60)
on sale[Storm] Storm blue baselayer legging with green waistband, flatlay[Storm] Storm blue baselayer legging with green waistband, front crop view
Bassett Legging Sale price $47.60$47.60 Regular price Regular Price:$119
on sale[Iced Matcha] Payette insulated pullover in iced matcha green, flatlay[Iced Matcha] Payette insulated pullover in iced matcha, on model front crop view
Payette Pullover Sale price $107.50$107.50 Regular price Regular Price:$215

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Four women in cycling gear examining a map outdoors with drinks nearby.

Bike Magazine: Wild Rye Targets Women’s Market

Four women in cycling gear examining a map outdoors with drinks nearby.
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Bike Magazine: Wild Rye Targets Women’s Market

Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...

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A scenic view of mountains under a blue sky with clouds
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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women

Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...

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Three women in cycling gear studying a map outdoors, with drinks nearby.
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Outside: Found - Better Women's Bike Layers

A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.

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