News

Bike Magazine: Wild Rye Targets Women’s Market
Bike Magazine's first look at Wild Rye: "Women's mountain bike clothing has long been problematic for apparel brands. Developing shorts and jersey that nail fit, fashion and function–not to mention...
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FORBES: Brand New Outdoor Clothing Company - Designed By Women, For Women
Wild Rye was founded by two women who are avid mountain bikers and skiers, with pedigrees in the outdoor equipment industry. They saw a need for well-designed, high-performing clothing for active w...
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Outside: Found - Better Women's Bike Layers
A shortage of functional, design-forward mountain bike apparel led one disgruntled rider to launch Wild Rye (formerly Buttermilk), a tiny startup dedicated to core female cyclists.
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![[Saffron] Danner 3/4 Zip saffron yellow flatlay](http://wild-rye.com/cdn/shop/files/DANNER_SAFFRON.jpg?v=1764970727&width=2160)
![[Saffron] Danner 3/4 Zip Saffron yellow front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4908.jpg?v=1764970727&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnJacket_Amethyst_1.jpg?v=1759164917&width=2048)
![[Amethyst] Heyburn 3L Jacket in amethyst, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE6636.jpg?v=1759165998&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_HeyburnBib_Spruce_1.jpg?v=1759173988&width=2048)
![[Shaded Spruce] Heyburn 3l bibs in shaded spruce, on model front full body view](http://wild-rye.com/cdn/shop/files/WILDRYE6166.jpg?v=1759173988&width=2048)
![[Olive You] Freyah Pant Olive flatlay](http://wild-rye.com/cdn/shop/files/FREYA_OLIVEYOU.jpg?v=1757356787&width=2160)
![[Olive You] Freyah Pant Olive front full body view](http://wild-rye.com/cdn/shop/files/WILDRYE3613.jpg?v=1757436391&width=1815)
![[Storm Contour] Bassett Half zip in storm purple with light purple floral pattern, flatlay](http://wild-rye.com/cdn/shop/files/BassettHalfZip_StormContour.jpg?v=1757965879&width=2160)
![[Storm Contour] Bassett Half zip in storm contour, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4159.jpg?v=1757965879&width=2048)
![[Chestnut Storm] Brown baselayer legging with purple colorblocked stripe on each leg, flatlay](http://wild-rye.com/cdn/shop/files/BassettLegging_Chestnut.jpg?v=1757963384&width=2160)
![[Chestnut Storm] chestnut storm blocked baselayer legging, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE4041.jpg?v=1757963384&width=2048)
![[Shaded Spruce] Payette insulated pullover in shaded spruce, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePullover_Spruce_1.jpg?v=1758837674&width=2048)
![[Shaded Spruce] Payette insulated pullover in shaded spruce, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5759.jpg?v=1758838275&width=2048)
![[Iris] Payete Insulated Pant in Iris purple with floral contrast stitching, flatlay](http://wild-rye.com/cdn/shop/files/WildRye_PayettePant_Iris.jpg?v=1758840409&width=2048)
![[Iris] Payette Insulated Pant in Iris purple, on model front crop view](http://wild-rye.com/cdn/shop/files/WILDRYE5496.jpg?v=1758840409&width=2048)


