CELEBRATING
Women-led Wednesday
Sunday November 21st - Monday November 29th, 2021
What Inspired Women-Led Wednesday?
Last year, there were more CEOs of S&P 500 companies named “Michael” or “James” than women of any name.
This without question is indicative of a very disproportionate number of female role models, and women need female role models. At Wild Rye, we believe in putting competition aside and supporting fellow female founders in an effort to elevate more women into leadership positions.
Learn more about the initiative here. And, when you're done taking advantage of our 30% off, check out the other rad women-led brands in the directory.
HOW TO SHOP WILD RYE'S (EXTENDED) WOMEN-LED WEDNESDAY SALE
TAKE 30% OFF ORDERS OF $100 OR MORE. DISCOUNT APPLIED AT CHECKOUT.
*Exclusions apply. Discount not applicable for the Freyah MTB Pants or Skida Collab accessories.
What We'll Be Gifting
Holiday Favorites
Snag The Goodies We've Tested and Love
Stocking Stuffers
For on-mountain and aprés
Cozy Base Layers
Featured collection
Save big on our Holiday favorites
![[Desert Dream-Ochre]](http://wild-rye.com/cdn/shop/files/BTM-FRP-DDO_{width}x.jpg?v=1708707711)
![[Black]](http://wild-rye.com/cdn/shop/files/BTM-FRP-BLK_600x.jpg?v=1708707816)
![[Desert Dream-Ochre]](http://wild-rye.com/cdn/shop/files/BTM-FRP-DDO_600x.jpg?v=1708707711)
![[Flamingo] Freda 7" Bike Short Flamingo Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-FCC_{width}x.jpg?v=1712775702)
![[Alpine Bloom] Freda 7" Bike Short Alpine Bloom Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-ALB_600x.jpg?v=1712775702)
![[Flamingo] Freda 7" Bike Short Flamingo Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-FCC_600x.jpg?v=1712775702)
![[Alpine Bloom] Freel Bike Short Alpine Bloom Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-ALB_{width}x.jpg?v=1712775744)
![[Desert Dream-Ochre] Freel Bike Short Desert Dream-Ochre Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-DDO_600x.jpg?v=1712775744)
![[Alpine Bloom] Freel Bike Short Alpine Bloom Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-ALB_600x.jpg?v=1712775744)
![[Slate Green] Slate Green Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-SLG_{width}x.jpg?v=1709667204)
![[Black] Black Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-BLK_600x.jpg?v=1709667204)
![[Slate Green] Slate Green Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-SLG_600x.jpg?v=1709667204)
![[Witchy Woman] Rita Lightweight Short Witchy Woman Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RIS-WWO_{width}x.jpg?v=1712775818)
![[Sicilian Summer] Rita Lightweight Short Sicilian Summer Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RIS-SSU_600x.jpg?v=1712775818)
![[Witchy Woman] Rita Lightweight Short Witchy Woman Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RIS-WWO_600x.jpg?v=1712775818)
![[Painted Poppy] Riley Lightweight Bike Short Painted Poppy Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RLS-PPO_{width}x.jpg?v=1712776039)
![[Witchy Woman] Riley Lightweight Bike Short Witchy Woman Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RLS-WWO_600x.jpg?v=1712776039)
![[Painted Poppy] Riley Lightweight Bike Short Painted Poppy Flatlay](http://wild-rye.com/cdn/shop/files/BTM-RLS-PPO_600x.jpg?v=1712776039)
Winter Has Arrived
Shop Our Cozy Layers
WOMEN-LED WEDNESDAY
What is Women-Led Wednesday? Why does it matter? How you can I get invovled? We have answers to (almost) all your questions here.
TESTING CHANGES
in celebrating women in leadership
We created Women-Led Wednesday to shine the light on women-led businesses. We want to make it easier for all of you to discover women-led brands and support our fellow women founders! We hope you'll join us by supporting Wild Rye this holiday season and then continuing to the Women-Led directory to discover other amazing women-led brands.