CELEBRATING

Women-led Wednesday

Sunday November 21st - Monday November 29th, 2021

What Inspired Women-Led Wednesday?

Last year, there were more CEOs of S&P 500 companies named “Michael” or “James” than women of any name.

This without question is indicative of a very disproportionate number of female role models, and women need female role models. At Wild Rye, we believe in putting competition aside and supporting fellow female founders in an effort to elevate more women into leadership positions.

Learn more about the initiative here. And, when you're done taking advantage of our 30% off, check out the other rad women-led brands in the directory.

HOW TO SHOP WILD RYE'S (EXTENDED) WOMEN-LED WEDNESDAY SALE

TAKE 30% OFF ORDERS OF $100 OR MORE. DISCOUNT APPLIED AT CHECKOUT.

*Exclusions apply. Discount not applicable for the Freyah MTB Pants or Skida Collab accessories.

Shop Women-Led Wednesday Sale Now

What We'll Be Gifting

Holiday Favorites

Shop Holiday

Snag The Goodies We've Tested and Love

Stocking Stuffers

Gifts Under $50

For on-mountain and aprés

Cozy Base Layers

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Featured collection

Save big on our Holiday favorites

Shop Bike

Shop Snow

An Interview with Founder, Cassie Abel

Behind Women-Led Wednesday

Read More

Winter Has Arrived

Shop Our Cozy Layers

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WOMEN-LED WEDNESDAY

What is Women-Led Wednesday? Why does it matter? How you can I get invovled? We have answers to (almost) all your questions here.

Learn More

TESTING CHANGES

in celebrating women in leadership

We created Women-Led Wednesday to shine the light on women-led businesses. We want to make it easier for all of you to discover women-led brands and support our fellow women founders! We hope you'll join us by supporting Wild Rye this holiday season and then continuing to the Women-Led directory to discover other amazing women-led brands.

Shop Women-Led Brands