Built with Purpose
For one day only, take 20% OFF with code BUILTWITHPURPOSE, which means up to 40% off already marked down items! Plus, free domestic shipping on orders over $100.
And, when you're done shopping, check out all of the other deals from purpose-built brands. Sale ends at midnight!
![[Cotton Candy] Pink Hat With Wild Rye logo](http://wild-rye.com/cdn/shop/files/WILDRYE-5PANELPINK_{width}x.jpg?v=1723579092)
![[Pine] Forest Green Hat with Lavender Wild Rye logo](http://wild-rye.com/cdn/shop/files/WILDRYE-5PANELBLACK_c7d4489c-6542-460e-99be-c3999ac9e872_600x.jpg?v=1723579016)
![[Cotton Candy] Pink Hat With Wild Rye logo](http://wild-rye.com/cdn/shop/files/WILDRYE-5PANELPINK_600x.jpg?v=1723579092)
![[Black] Black insulated hooded jacket flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYJKTBLACK_{width}x.jpg?v=1726776236)
![[Lavender Haze] Lavender purple insulated hooded jacket flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYJKTPURPLE_600x.jpg?v=1726776237)
![[Black] Black insulated hooded jacket flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYJKTBLACK_600x.jpg?v=1726776236)
![[Pine] Camas Crew Sweatshirt Pine Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-CREWGREEN_{width}x.jpg?v=1723829508)
![[Bluebell] Camas Crew Sweatshirt Bluebell Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-CREWBLUE_600x.jpg?v=1723829508)
![[Pine] Camas Crew Sweatshirt Pine Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-CREWGREEN_600x.jpg?v=1723829508)
![[Caper] Emmett Overalls Caper Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-OVERALLGREEN_{width}x.jpg?v=1723827781)
![[Black] Emmett Overalls Black Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-OVERALLSBLACK_600x.jpg?v=1723827780)
![[Caper] Emmett Overalls Caper Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-OVERALLGREEN_600x.jpg?v=1723827781)
![[Black] Black Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-BLK_{width}x.jpg?v=1726259682)
![[Slate Green] Slate Green Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-SLG_600x.jpg?v=1726259682)
![[Black] Black Alden Anorak Windbreaker Flatlay](http://wild-rye.com/cdn/shop/files/OUT-AAW-BLK_600x.jpg?v=1726259682)
![[ABW Ochre] Golden bandana with bicycle part designs, folded](http://wild-rye.com/cdn/shop/files/Bandana_edited_{width}x.jpg?v=1725473979)
![[ABW Ochre] Golden bandana with bicycle part designs, laid out](http://wild-rye.com/cdn/shop/files/BandanaPhoto_600x.jpg?v=1725560697)
![[ABW Ochre] Golden bandana with bicycle part designs, folded](http://wild-rye.com/cdn/shop/files/Bandana_edited_600x.jpg?v=1725473979)
![[Caper] Green insulated pant flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYPANTGREEN_GREY_{width}x.jpg?v=1726778290)
![[Black] Black insulated pant flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYPANT_BLACK_600x.jpg?v=1726778296)
![[Caper] Green insulated pant flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-PUFFYPANTGREEN_GREY_600x.jpg?v=1726778290)
![[Bluebird] Holly Jersey Bluebird Flatlay](http://wild-rye.com/cdn/shop/files/TOP-HEJ-BBD_{width}x.jpg?v=1726260494)
![[Slate Green] Holly Jersey Slate Green Flatlay](http://wild-rye.com/cdn/shop/files/TOP-HEJ-SLG_600x.jpg?v=1726260494)
![[Bluebird] Holly Jersey Bluebird Flatlay](http://wild-rye.com/cdn/shop/files/TOP-HEJ-BBD_600x.jpg?v=1726260494)
![[retro riptide multi]](http://wild-rye.com/cdn/shop/files/WILDRYE-CHAMMIEFLORAL_GREY_{width}x.jpg?v=1725573060)
![[Eggplant]](http://wild-rye.com/cdn/shop/files/WILDRYE-CHAMMIEMAROON_GREY_600x.jpg?v=1725573060)
![[retro riptide multi]](http://wild-rye.com/cdn/shop/files/WILDRYE-CHAMMIEFLORAL_GREY_600x.jpg?v=1725573060)
![[Retro Riptide Strawberry] Freda Short Flatlay in Retro Riptide](http://wild-rye.com/cdn/shop/files/WILDRYE-FREDASHORTRED_{width}x.jpg?v=1723756859)
![[Galacti Cacti] Women's Freda Short Galacti Cacti Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-FREDASHORTGREEN_600x.jpg?v=1723756861)
![[Retro Riptide Strawberry] Freda Short Flatlay in Retro Riptide](http://wild-rye.com/cdn/shop/files/WILDRYE-FREDASHORTRED_600x.jpg?v=1723756859)
![[Slate Green] Salida Bike Jersey Slate Green Flatlay](http://wild-rye.com/cdn/shop/files/TOP-SLS-SLG_{width}x.jpg?v=1726260310)
![[Bluebird] Salida Bike Jersey Bluebird Flatlay](http://wild-rye.com/cdn/shop/files/TOP-SLS-BBD_600x.jpg?v=1726260310)
![[Slate Green] Salida Bike Jersey Slate Green Flatlay](http://wild-rye.com/cdn/shop/files/TOP-SLS-SLG_600x.jpg?v=1726260310)
![[Black] Freel Bike Short Black Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-BLK_{width}x.jpg?v=1726251477)
![[Alpine Bloom] Freel Bike Short Alpine Bloom Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-ALB_600x.jpg?v=1726251477)
![[Black] Freel Bike Short Black Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRL-BLK_600x.jpg?v=1726251477)
![[Desert Dream-Ochre] Freda 7" Bike Short Desert-Dream Ochre Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-DDO_{width}x.jpg?v=1726251457)
![[Flamingo] Freda 7" Bike Short Flamingo Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-FCC_600x.jpg?v=1726251457)
![[Desert Dream-Ochre] Freda 7" Bike Short Desert-Dream Ochre Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRD-DDO_600x.jpg?v=1726251457)
![[Black] lightweight italian chammy](http://wild-rye.com/cdn/shop/products/WildRye_Dec2022_Studio_WEB-7469_{width}x.jpg?v=1697641307)
![[Black]](http://wild-rye.com/cdn/shop/products/WildRye_Dec2022_Studio_WEB-7471_600x.jpg?v=1697641307)
![[Black] lightweight italian chammy](http://wild-rye.com/cdn/shop/products/WildRye_Dec2022_Studio_WEB-7469_600x.jpg?v=1697641307)
![[Desert Dream-Ochre] Desert Dream-Ochre Freyah Pant Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRP-DDO_{width}x.jpg?v=1724868140)
![[Pine] Freyah Pant Pine Flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-FREYAHPANTGREEN_cc720f86-81eb-4db0-8432-95804501598b_600x.jpg?v=1724434964)
![[Desert Dream-Ochre] Desert Dream-Ochre Freyah Pant Flatlay](http://wild-rye.com/cdn/shop/files/BTM-FRP-DDO_600x.jpg?v=1724868140)
![[Outer Reef] Blue printed fleece pullover](http://wild-rye.com/cdn/shop/files/WILDRYE-FLEECETOPBLUE_{width}x.jpg?v=1726599472)
![[Pine] Pine green fleece pullover](http://wild-rye.com/cdn/shop/files/WILDRYE-FLEECETOPGREEN_600x.jpg?v=1726599472)
![[Outer Reef] Blue printed fleece pullover](http://wild-rye.com/cdn/shop/files/WILDRYE-FLEECETOPBLUE_600x.jpg?v=1726599472)
![[Purple Haze] Gem Distance Jersey Purple Haze Flatlay](http://wild-rye.com/cdn/shop/files/TOP-GGJ-PHZ_{width}x.jpg?v=1726259736)
![[Witchy Woman] Gem Distance Jersey Witchy Woman Flatlay](http://wild-rye.com/cdn/shop/files/TOP-GGJ-WWO_600x.jpg?v=1726259736)
![[Purple Haze] Gem Distance Jersey Purple Haze Flatlay](http://wild-rye.com/cdn/shop/files/TOP-GGJ-PHZ_600x.jpg?v=1726259736)
![[Pine] Forest green Merino wool onesie baselayer flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-ONESIEGREEN_{width}x.jpg?v=1726613542)
![[Retro Riptide Multi] blue floral print Merino wool onesie baselayer flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-ONESIEFLORAL_600x.jpg?v=1726613515)
![[Pine] Forest green Merino wool onesie baselayer flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-ONESIEGREEN_600x.jpg?v=1726613542)
![[Bluebell] Blue merino wool baselayer top](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPBLUEcopy_{width}x.jpg?v=1726601372)
![[Zodiac Black] Black merino wool baselayer with zodiac print sleeves](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPBLACK_600x.jpg?v=1726601380)
![[Bluebell] Blue merino wool baselayer top](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPBLUEcopy_600x.jpg?v=1726601372)
![[Eggplant] 100% merino wool half zip baselayer top in eggplant purple](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPMAROON_{width}x.jpg?v=1726773921)
![[Retro Riptide Multi] 100% merino wool half zip baselayer top in blue floral print](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPFLORALcopy_600x.jpg?v=1726773925)
![[Eggplant] 100% merino wool half zip baselayer top in eggplant purple](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPMAROON_600x.jpg?v=1726773921)
![[zodiac black] merino wool black printed leggings layflat](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERNAVY_{width}x.jpg?v=1726602660)
![[retro riptide multi] merino wool floral printed leggings layflat](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERFLORAL_600x.jpg?v=1726602660)
![[zodiac black] merino wool black printed leggings layflat](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERNAVY_600x.jpg?v=1726602660)
![[Pine] Green Lightweight baselayer top flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPGREEN_{width}x.jpg?v=1726609303)
![[Retro Riptide Bluebell] Black floral printed Lightweight baselayer top front view](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPBLACKFLORAL_600x.jpg?v=1726609304)
![[Pine] Green Lightweight baselayer top flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERTOPGREEN_600x.jpg?v=1726609303)
![[Retro Riptide Bluebell] Floral printed baselayer legging flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERBLUE_bbd71fcb-c0c2-4d45-bf0f-2d0652388705_{width}x.jpg?v=1726611239)
![[pine] green baselayer legging flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERGREEN_0cf81b39-0f50-4128-a6d4-f5d6c33b7307_600x.jpg?v=1726611239)
![[Retro Riptide Bluebell] Floral printed baselayer legging flatlay](http://wild-rye.com/cdn/shop/files/WILDRYE-BASELAYERBLUE_bbd71fcb-c0c2-4d45-bf0f-2d0652388705_600x.jpg?v=1726611239)
![[Purple Haze] Merritt Muscle Tank Purple Haze Flatlay](http://wild-rye.com/cdn/shop/files/TOP-MMT-PHZ_{width}x.jpg?v=1722913976)
![[Mist] Merritt Muscle Tank Mist Flatlay](http://wild-rye.com/cdn/shop/files/TOP-MMT-MST_600x.jpg?v=1722913976)
![[Purple Haze] Merritt Muscle Tank Purple Haze Flatlay](http://wild-rye.com/cdn/shop/files/TOP-MMT-PHZ_600x.jpg?v=1722913976)
![[Lotus Greyscale] Freel FLEX Bike Short flatlay](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Studio-21_{width}x.jpg?v=1677454789)
![[Lotus Greyscale] Freel FLEX Bike Short front view](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Studio-183_600x.jpg?v=1677454893)
![[Lotus Greyscale] Freel FLEX Bike Short flatlay](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Studio-21_600x.jpg?v=1677454789)
![[Black] Black BOB Maternity Chammy On Model](http://wild-rye.com/cdn/shop/files/BTM-MCH-BLK_1_{width}x.jpg?v=1708970465)
![[Black] Black BOB Maternity Chammy Front View](http://wild-rye.com/cdn/shop/files/BTM-MCH-BLK-4_600x.jpg?v=1708970518)
![[Black] Black BOB Maternity Chammy On Model](http://wild-rye.com/cdn/shop/files/BTM-MCH-BLK_1_600x.jpg?v=1708970465)
![[Black] Women's Mountain Bike Chammy with mesh over-the-shoulder straps](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Bike_WEB-9333_{width}x.jpg?v=1709235243)
![[Black] Women's Mountain Bike Chammy with mesh over-the-shoulder straps](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Bike_WEB-9311_600x.jpg?v=1709235227)
![[Black] Women's Mountain Bike Chammy with mesh over-the-shoulder straps](http://wild-rye.com/cdn/shop/products/WildRye_Spring23_Bike_WEB-9333_600x.jpg?v=1709235243)
![[outer reef]](http://wild-rye.com/cdn/shop/files/WILDRYE-5PANELBLUE_{width}x.jpg?v=1723579802)
![[Outer reef]](http://wild-rye.com/cdn/shop/files/SofiaDeWolfePhotography-WildRye-Fall24-8287_600x.jpg?v=1723579790)
![[outer reef]](http://wild-rye.com/cdn/shop/files/WILDRYE-5PANELBLUE_600x.jpg?v=1723579802)
![[ABW Block Print] Front side of Quick-dry camp towel with bike part design](http://wild-rye.com/cdn/shop/files/2_5bc7d21e-9789-4ee3-a9df-ebd501f4d430_{width}x.png?v=1725474524)
![[ABW Block Print] Back side of Quick-dry camp towel with bike part design](http://wild-rye.com/cdn/shop/files/1_1e7560b6-2e17-42e6-bf9b-18ee94060478_600x.png?v=1725474526)
![[ABW Block Print] Front side of Quick-dry camp towel with bike part design](http://wild-rye.com/cdn/shop/files/2_5bc7d21e-9789-4ee3-a9df-ebd501f4d430_600x.png?v=1725474524)
