Wild Rye eCommerce / Digital Merchandising Manager Job Description

Position Title: eCommerce Manager / Digital Merchandising            
Department: eCommerce                                                     
Reports To: CEO 

APPLICATIONS CLOSE FRIDAY DECEMBER 1st

Wild Rye!  

Wild Rye is a rapidly growing brand based in Sun Valley, ID that’s dedicated to crafting beautiful, technical, and well-fitting outdoor apparel for women+ that inspires confidence and welcomes more women into the outdoors. We’re a small but mighty team looking for some added (wo)manpower. Wild Rye is seeking a hard-working individual with an entrepreneurial spirit to join our small but growing team at our HQ in Idaho! This position is a full-time, in-house position. 

You!

The ideal candidate is an ambitious, data-driven individual with an understanding of UI / UX design and analytics-based decision making. This individual should be proactive, always looking for ways to improve the customer web journey and drive DTC revenue. As a part of the Wild Rye team, you will be expected to wear many hats, but we’re specifically seeking an eCommerce Manager who will be responsible for leading day-to-day website upkeep, online merchandising, UX, and supporting (and executing) overarching eCommerce campaigns across channels. This person creates, organizes, and maintains product listing/collections and leads the daily oversight of applications used to deliver an industry-leading user experience, ultimately driving revenue. 

The eCommerce Manager is tasked with ensuring that the quality of the UI / UX on Wild Rye’s website is top notch at all times. The eCommerce Manager will be required to understand website logic, basic HTML, and how APIs interact with our platforms, thus being a resource for problem-solving and solution implementation.

The right candidate should be someone who is detail-oriented, self-motivated and willing and excited to learn all aspects of a growing outdoor brand during a high-growth period. Please be aware that job function will grow and evolve with our brand growth, so flexibility is a must! This is a great opportunity to lead a department with huge growth potential at a high-growth, women-led brand.

Passion for the Wild Rye lifestyle and for elevating women in the outdoors & business is a must. Wild Rye deeply values diversity and inclusivity, we strongly encourage traditionally under-represented folx to apply. 

Core Responsibilities

DTC Management
Daily

  • Own DTC budgets and responsible for hitting revenue targets
  • Curate Landing Pages, Content Pages, Homepages, Navigations and User Interfaces used to deliver an industry leading, end-to-end shopping experience
  • Assist in the continual development of website themes and branding
  • Work closely with Marketing Team to execute day-to-day merchandising responsibilities based on weekly campaigns, season & sales
  • Curate and upkeep product collections
    • Create collections, update banners, remove sold-out products and replace them with current styles
  • Actively monitor Shopify application functionality and performance to ensure top-quality UX (search, SEO, content, etc)
  • Ongoing communication with Customer Service Team and the ability to execute quick turn updates to PDPs, shipping methods, sizing, customer information pages, etc
  • Complete knowledge of product listings 
  • Understand and be able to communicate brand voice through copywriting
  • Provide oversight for shipping method upkeep and evolution and ensure order flows are running efficiently and effectively
  • Owner of DTC metrics including: AOV, conversion rate, managing sell-through etc
  • Communicating with the team to flag problem areas, and present solutions to improve key metrics 
  • Manage discount strategy and ensure we are appropriately using discount codes 
  • Work with team to give insight on DTC trends to help with future planning and purchasing decisions
  • Ownership of analytics suite including Google Analytics, Shopify etc
  • Execute A/B testing across all platforms
  • Work with CEO & CFO to set goals, KPIs and annual/monthly revenue/spend targets

Go-to-Market

  • Build and maintain products in all channels
    • Follow the Product teams’ Go-To-Market Decks to ensure each product page has the appropriate copy, bullets, and features, as well as being merchandised in the correct collections
  • Build and refresh merchandising for product launches
    • Define the story of keystone product launches in collaboration with Marketing and Product departments to drive “back-in-stock” email collections, revenue and sell through
    • Refresh merchandising stories through the year at pivotal sales periods to drive revenue year-round
    • Champion all online content with Marketing team

Promotional

  • Execute on campaigns that line up with the marketing and promotions calendar to drive sales and profit
  • Vigorously test promotion scripts, Pro Pricing, tag construction, etc
  • Work with engineering to improve and evolve promotion logic 
  • Work with operations & sales to strategize on obsolete and aging inventory 

Omnichannel management

Google Marketplace

  • Ownership of the Omnichannel application(s) used to propagate the website’s product catalog and data into the content & commerce ecosystems along with third-party marketplaces
  • Continuously improve SEO and work with stakeholders to improve DTC organic traffic

Amazon

  • Help to maintain clean product pages and brand landing page
  • Track sales and continuously improve product offering to promote return of first time buyers
  • Work with ops team to ensure all SLA with Amazon are met ensuring we are continually improving our Amazon score and placement
  • Continuously improve SEO and work with stakeholders to improve traffic 

Wholesale  

  • Help to maintain clean product pages and brand landing pages on retailer’s websites
  • Ensure MAP pricing is respected & work with retail ecomm teams to execute on promotions

Loyalty Program

  • Implement loyalty program in collaboration with existing Marketing team

Industry

  • Manage pro program through Wild Rye’s own pro site
  • Manage REI pro program working with the REI team to promote in season products to help sell in as well as a way to drive sales of obsolete inventory Develop other major retailer Pro relationships and programs
  • Work with events team to help determine product and pricing for event sales

Digital Marketing

Email Campaigns

  • Support marketing campaigns with corresponding merchandising on the homepage/collections/landing pages
  • Audit Klaviyo flows on a quarterly basis
  • Propose new customer journey flows 
  • Collaborate with marketing to update existing flows, in addition to new flow creation

Returns/Exchanges

  • Curate of the Returns & Exchanges outbound and inbound Landing Page(s) experiences and flows to help reduce return rates
  • Work with Customer service to improve the UX

Direct Reports

  • Customer Service and Admin Coordinator 

Benefits

  • Competitive Pay: $75k+ annually DOE
  • Company contribution to health benefits
  • Flexible work schedule with powder clause and lunch rides
  • Paid holidays 
  • Access to shared corporate ski pass 
  • Flexible PTO with prior approval by supervisor
  • Access to outdoor industry discounts
  • Relocation assistance if relevant
  • 401K retirement plan
  • Wild Rye product discounts!

This position is based in Sun Valley/Ketchum, ID (strongly preferred, though remote will be considered for the right candidate) which provides incredible access to mountain biking and other adventures in the summer as well as both lift-served and backcountry skiing and riding in the winter. We’re a growing team of passionate women who are always looking for more adventure buddies and eager to help you meet your goals in your career and in the outdoors.

To apply, send a resume, cover letter and any additional pertinent information to careers@wild-rye.com. We will not consider applications sent via other platforms. Thank you!