Hi, Hey Friends! We've grown a lot and welcomed countless new women into our community, so this International Women's Day, we want to take the opportunity to not only celebrate this year's theme of “Gender equality today for a sustainable tomorrow”, but also to (re)introduce all the things you can count on from us.
At this point, we believe commitment to protecting the places we play should be the baseline for all businesses today, but we also believe fiercely in the need to create space for and elevate women every step of the way. We're more than just good looks, we're here to to elevate and support YOU every step of your journey.
Want to learn more about how we put our words in to action? Read on to review our Brand Manifesto, so to speak.
OUR GOALS ARE...
To Create a Welcoming and Inclusive Access Point to the Outdoors
Wild Rye is committed to serving women-identifying outdoor-enthusiasts—from beginners to pros to après aficionados—regardless of age, background, size or skill level.
To Empower Women-Identifying Individuals from the Backcountry to the Boardroom
In business, in life, and in the outdoors, our goal is to elevate women. We're dedicated to our partnerships with SheJumps and Ladies AllRide to empower women to get outside and our launch of Women-Led Wednesday supports women-identifying business leaders to create equity from the backcountry to the boardroom.
To Build Confidence and Community
We find that when women are comfortable and feel good in their own skin (and gear), it translates to confidence and participation in all aspects of life. However you choose to spend time outside should be celebrated, whether you're in it for the snack breaks, laughs and good times with friends, or to set personal bests, we're here for it.
To Protect the Places We Play
For brands, being kind to our earth is no longer a nice-to-have, but rather a must-have. Among other things, we're Certified Climate Neutral, members of 1% for the Planet, exploring B-Corp Certification and incorporating recycled and biodegradable materials into our supply chain, shipping materials and every other aspect of our business.
WHEN IT COMES TO OUR PRODUCT, OUR BRAND PROMISE IS...
WE ARE FOREVER COMMITTED TO CREATING TECHNICAL AND BEAUTIFUL MOUNTAIN APPAREL FOR WOMEN THAT FITS, INSPIRES CONFIDENCE AND WELCOMES MORE WOMEN INTO THE OUTDOORS
We founded Wild Rye to give women a better option. We're dedicated to fusing fashion-forward style and contemporary fit with performance features and fabrics.
We will never compromise on fit, performance, or contemporary style.
We are design-driven.
Beautiful. Technical. Responsive. At Wild Rye, we craft contemporary apparel for outdoor women. We're innovating with natural fibers, colors, and the all important fit to deliver staples that you'll want to wear every day.
We listen to women.
We are surrounded by women who deeply enrich our lives—mothers, friends, sisters, partners. And these women have things to say about what they wish their gear did for them. It's our goal to listen to these needs. If you ever have feedback, something you want us to make, or questions about our product, we hope you'll reach out to us at firstname.lastname@example.org.
Thank you for being the driving force of this brand. We couldn't do it without you!