News

How to Rekindle Your Love for Mountain Biking

It’s only natural to feel a little bit of a slump when it comes to mountain biking, especially after a long winter. After all, we can’t expect to be motivated and inspired all the time! But if you ...

Trip Report: Baja

Ok, we know you might be thinking “how original, Wild Rye went BACK to Mexico.” Yes, it’s true. Can you blame us for loving icy Mexican beers, cheap tacos, lively culture, and hardly-known bike des...

From Bikes to Books.

While it can be a bit of a buzzkill for big outdoor excursions, these shoulder season months are the perfect time to cozy up with your favorite warm beverage (hot toddy, anyone?) and a good book. ...

Demystifying Enduro with Aja Jackson

Hi friends, my name is Aja Jackson, I’m a Texas transplant from North Carolina. I am a Service Experience Designer by day, and when I'm not at work, you'll find me racing my bike or encouraging mo...

Essay: An Ode to Riding with Your Girlfriends by Lily Krass

Most of the gals I ride with talk about all the months and years we’ve spent “keeping up with the boys.” Sure, chasing guys down the hill is one way to progress, but when I started riding with girl...

Start 'Em Young: Building Confidence Beyond the Bike for Young Women & Girls

As a brand made by women, for women, there's nothing we love more than seeing future generations of baddies groomed to have a passion for getting out on the trails. That's why we reached out to Lin...

Red Bull Formation Recap: Wild Rye Heads to Virgin, UT to help provide the vibes

Last week, the Wild Rye team packed up our gear, our best sun hats and headed south for eight days in Virgin, Utah to Red Bull Formation, the first-of-its-kind progression session for women's freer...

You Don’t Have To Be A Bro to Race Enduro. Just Ask My Mom. (by Lily Krass)

Earlier this summer, my mom and I signed up for the Sturdy Dirty Enduro, an all women’s enduro race, which, combined with some classic PNW riding, feels like a huge party in the woods, with 250 oth...

get "mountain fit" with our free mtb training plan

We've partnered with some local badasses / lady entrepreneurs who put together an equally badass 5-part "Mountain Fit" mountain bike training program specifically for the Wild Rye fam (you!) to get...

How to Pack Your Bike for Air Travel

With spring break vibes coming on strong and domestic and international travel back to a "new normal," many of us are eager to go ride our bikes in new and faraway places. It can be a daunting task...

Oaxaca Trip Report: How to Mountain Bike Mexico "Wild Rye Style"

When you think of Mexico, no doubt that what immediately comes to mind is good times with tasty cold beers, tequila, and tacos. What you may not know is that there is also a RAD mountain bike commu...

Q&A with Ladies AllRide Founder Lindsey Richter

There's no limit to what becomes possible when two mountain bike brands that believe in the power of women supporting each other while having FUN on bikes join forces.  Lindsey Richter, Founder of...

Wild Rye is Now the Official Apparel Partner of Ladies AllRide!

Ladies AllRide and Wild Rye will also collaborate to elevate women-identifying mountain bikers through skills, great-fitting apparel, community and confidence.

Smashing Barriers and Building a Women's Freeride Community with Kaia Jensen

In an effort to continue pushing the women's freeride movement forward, pro-teamer Alex Showerman sat down with Kaia Jensen to talk about breaking barriers and building a community on mountain bike...

Women In The Pit: Changing the Status Quo in Bike Shops

Writer Lily Krass spoke with three female bike mechanics about changing society’s perception of who can and can’t work on bikes. For most of them, the path started with the simple desire to feel in...