Cassie: a business powerhouse, knows how to balance work/life/fam/self-care, pro leisure athlete.
Lauren: loves rose and rivers, can probably name 15 types of buttons, knows the importance of a treat yo'self moment.
Be like Cassie and Lauren in The Freyah Bike Pants - $199 - For years we heard women asking for bike pants, so we answered. These pants really do it all. I wear these pants year-round, they’re the perfect cool-weather bike layer and perform just as well on the nordic trail.
"I designed the Freyah to be exactly what I was looking for in a women's bike pant. Comfy, durable as hell, and it doesn't hurt that they make your butt look great." -Cassie
"I love it because 1. it fits, 2. they are durable, and 3. they are comfortable and I want to wear them on every ride!" -Lauren
Shop the Freyah Pants Here.
Ren: mountain town fashionista, bonafide river rat, always in for spontaneous plans.
Be like Ren in the Gretzki Beanie - $35 - A new addition to the Wild Rye fam, the Gretzki Beanie has become an office staple. We didn’t reinvent the wheel on this one. Simple, cozy, versatile, soft: the recipe for the perfect beanie.
“The newest addition to my winter uniform. Perfect for turning four days sans washing my hair into a cute lewk."
Shop the Gretzki Beanie Here.
Kendall: cool mom, has an epic selection of coats, office meme queen.
Be like Kendall in The Keller Crop Tank - $54 - The Keller is our holy grail, wear-with-everything, all-the-time top. It's sporty enough to be a killer gym 'fit, but cute enough to pair with jorts and run off to the beach.
"TBH, I love this top so much I wish I could marry it. It's just the right amount of crop and versatile AF so it pairs perfectly with my WR bike bottoms or my fave high waisted jeans." -Kendall
Shop the Keller Crop Here.
Keeley: world’s best dog mom, will brighten your day, has a killer beanie collection.
Be like Keeley in The Tallac Turtleneck - $119 - If you keep up with our blog (which you should) you already know about the environmental and societal benefits of hemp. If that isn’t enough, the Tallac is also cozy, comfy, and flattering.
“I love that you can dress it up or down! I wear it to the office but also for date night.” -Keeley
Shop the Tallac Turtleneck Here.
Erin: 10/10 smile, always comes prepared with extra layers, rocks a jumpsuit.
Be like Erin in The Jane Legging - $119 - The Jane Legging is the softest new addition to your winter wardrobe. High-waisted and 100% merino, these are the perfect gift for the skier or boarder in your life.
"As someone who is always cold, I’m constantly on the lookout for good cozy layers. The Jane is the perfect legging to wear under ski pants or even jeans if you have a chilly office. Soft, comfortable and a great fit all around." -Erin
Shop the Jane Legging Here.
Shannon: chaos controller, chill mom, marg connoisseur.
Be like Shannon in The Hailey Half-zip - $119 - The big sister to our classic Evie Raglan, the Hailey takes things a step further with a temperature-regulating zipper and cute new patterns.
“I can’t wait to sport the Hailey half-zip this season. It’s going to be a staple on the hill, walking the dogs, skate skiing, and just all-around-towning! I love the raglan style with a pop of print on the collar and the ability to zip ‘er down and cool off as needed!” -Shannon
Shop the Hailey Half-zip Here.
Mariah: fisherwoman extraordinaire, has a great shoe collection, appreciates good whiskey.
Be like Mariah in The Olivia Onesie - $229 - The pinnacle of base layers. The Olivia makes it easy to pee while out in the elements, and no matter how many crashes you take, you’ll never get snow down your pants again.
“I’m already obsessed with how cozy this onesie is. I can’t wait to wear it under my waders and ski gear and never have to worry about adjusting my base layers again!” -Mariah
Shop the Olivia Onesie Here.
Colin: cat daddy, token testosterone, data wizard.
Be like Colin (er, Colin's wife) in The Holly Jersey - $95 - While a simple black long-sleeve might seem like a boring favorite, bear with us. This top is the perfect do-it-all cool weather top.The subtle branding and epicly-soft fabric are just two of the many reasons you should own one (or three). If you’re shopping for a picky person, the Holly might just be the ticket.
"I just bought this for my wife and she LOVES it. It has become a staple in her biking, hiking, and running wardrobe and she's already told me she's eyeing it in other colors."
Shop the Holly Jersey Here.
Honorable Mention: The Edith Brim Hat in Sawtooth Mocha - $30 - An understated and classic 5-panel. Made with cotton twill, the Edith sports a small embroidered nod to our favorite local mountain range: the Sawtooths. High attention to detail takes the Edith from a basic hat to an everyday staple. It’s rugged enough to withstand all the elements it will undoubtedly encounter, but classy enough to wear on a first (or fifth) date.
Shop the Edith Brim Hat here.