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Freyah Butterfield Outerwear Chammy

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on sale[Grape Expectations] Danner 3/4 Zip grape expectations front crop view[Grape Expectations] Danner 3/4 Zip flatlay in purple and pink spotted pattern, grape expectations
Danner 3/4 Zip Fleece Jacket Sale price $50.70$50.70
($50.70 - $84.50)
on sale[Shaded Spruce] Heyburn 3L Jacket in shaded spruce, on model front crop view[Shaded Spruce] Heyburn 3L Jacket in Shaded Spruce, flatlay
Heyburn 3L Jacket Sale price $164.70$164.70 Regular price Regular Price:$549
on sale[Shaded Spruce] Heyburn 3l bibs in shaded spruce, on model front full body view[Shaded Spruce] Heyburn 3l bibs in shaded spruce, flatlay
Heyburn 3L Bib Sale price $155.70$155.70 Regular price Regular Price:$519
on sale[Olive You] Freyah Pant Olive front full body view[Olive You] Freyah Pant Olive flatlay
Freyah Bike Pant Sale price $175.20$175.20
($175.20 - $219)
on sale[Understory Blocked] Understory blocked bassett half zip, on model front crop view[Understory Blocked] Bassett half zip in black with understory blocked side panels, flatlay
Bassett Half Zip Sale price $62.55$62.55 Regular price Regular Price:$139
on sale[Storm] Storm blue baselayer legging with green waistband, front crop view[Storm] Storm blue baselayer legging with green waistband, flatlay
Bassett Legging Sale price $53.55$53.55 Regular price Regular Price:$119
on sale[Iris] Payette pullover in Iris, on model front crop view[Iris] Payette pullover in iris purple with floral contrast stiching, flatlay
Payette Pullover Sale price $64.50$64.50
($64.50 - $86)
Sold outon sale[Shaded Spruce] Payette Insulated Pant in shaded spruce green, on model front crop view[Shaded Spruce] Payette Insulated Pant in shaded spruce green, flatlay
Payette Pant Sale price $56.70$56.70
($56.70 - $75.60)

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Wild isn’t just a place on a map or a moment in time — it’s the feeling that makes you feel most alive in this one, fleeting life. It shows up when you move with intention, follow curiosity, or listen to the quiet tug in your heart.

Our spring/summer ‘26 collection was made for the moments when you listen to that pull — to get you out the door, on the trail, and into whatever comes next. So go ahead and #findyourwild, and we’ll do the same.

want to learn more?

read the blog

trust the pull

featured styles from spring '26

[TEN] Woman blowing out candle on a cupcake[TEN] Flatlay of limited edition party shirt
Birthday Lil' Party Shirt Sale price $98$98
on sale[Amethyst Aquila Bloom] Freel 12" bike short amethyst floral, on model side crop view[Amethyst Aquila Bloom] Freel 12" bike short amethyst floral flatlay
Freel 12" Bike Short Sale price $111.30$111.30
($111.30 - $159)
on sale[Garnet Meow] Freda 7" Bike Short in garnet meow, on model front full body view[Garnet Meow] Freda 7" Bike Short in Garnet Meow, flatlay
Freda 7" Bike Short Sale price $111.30$111.30
($111.30 - $159)
on sale[Marble Blocked] Eleanor Chammy in marble blocked, on model front crop view[Marble Blocked] Eleanor Chammy in marble blocked, flatlay
Eleanor Chammy Sale price $87.50$87.50 Regular price Regular Price:$125
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[Butter] Sawyer sunshirt butter yellow on model front crop view[Butter] Sawyer sunshirt butter yellow flatlay
Sawyer Sunshirt Sale price $98$98
New [Alpenglow] Lucille crop tank in alpenglow pink, on model front crop view[Alpenglow] Lucille crop tank in alpenglow pink, flatlay
Lucille Crop Tank Sale price $79$79
on sale[Amethyst] Eeva short overalls amethyst, on model front full body view[Amethyst] Eeva short overalls amethyst, flatlay
Eeva Short Overalls Sale price $104.30$104.30 Regular price Regular Price:$149
on sale[Olive You] Esther Short in Olive you, on model front crop view[Olive You] Esther Short in Olive you, flatlay
Esther Short Sale price $100$100 Regular price Regular Price:$125
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Person wearing a pink baseball cap and purple shirt, looking down and smilingPink baseball cap with purple wings pattern
Edith Brim Hat Sale price $40$40
[Butter] Person wearing a yellow baseball hat and patterned shirt against a plain background[Butter] Yellow baseball hat with a wild rye logo on a light gray background
Edith Brim Hat | Canvas Sale price $40$40
Quick-drying pink towel with red floral patterns and 'Wild Rye' brandingQuick drying towel with pink floral pattern on a black base fabric
Wild Rye Camp Towel Sale price $45$45
[Alpenglow Wings] Pink galena gel mountain bike gloves top view[Alpenglow Wings] Pink galena gel mountain bike gloves palm view
Galena Gel Bike Gloves Sale price $49$49
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featured styles

[Shaded Spruce] Person on a mountain bike in a forest setting wearing the shaded spruce rustler jacket

rustler windbreaker

Designed for runners and cyclists, the Rustler is an ultralight jacket that moves with you

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frankie 14.75" bike short

With a relaxed cut, 14.75" inseam, and adjustable waist, the Frankie shorts are our shoutout to the freeride gals.

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lucille crop tank

A retro-inspired, movement-ready tank that strikes the perfect balance between sporty and casual

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shop the full spring '26 collection

New Arrivals

[Moo La La] Edith Brim Hat in a brown and black leopard-spot print with a green WR logo on the front panel, shown at an angle against a light background[Moo La La] Model wearing the Edith Brim Hat in a brown and black leopard-spot print with a green WR logo on the front panel, paired with the matching leopard-print zip jacket
Edith Brim Hat Sale price $40$40
[Fondue] Model wearing the Fondue Graphic Tee in dark brown with a cream and purple Fondue trucker hat, front torso view[Fondue] Fondue Graphic Tee in dark brown with the fondue pot chest graphic, shown flat against a white background
Fondue Graphic Tee Sale price $45$45
[Fondue] Roy Hat in cream corduroy with a purple brim and "fondue" embroidered on the front, shown at an angle against a light background[Fondue] Model wearing the Roy Hat, a cream corduroy trucker hat with a purple brim and "fondue" embroidered on the front, paired with the Fondue Graphic Tee
Roy Hat Sale price $42$42
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