OMG we would never.
April Fools, y'all.
Our HQ will continue to be firmly rooted in the mountains of Idaho, where we can rigorously test product right out our office door.
We’re forever committed to making quality product that lasts a lifetime and is gentle on the planet. What’s more is we'll always be an apparel brand and community for women who show up, take a stand, and play wild—wherever their adventures take them.
Thanks for being a part of the ride!
Explore the collection of our all-time fan faves.
Best Sellers
Emmett Overalls
$159
Eleanor Chammy
$115
Payette Pullover
$189
Payette Pant
$159
Freda 7" Bike Short
$129