A QUICK LOOK BACK AT 2021
What a year it’s been filled with trials, tribulations, and triumphs! Despite supply chain challenges, painful political decisions affecting women, and a pandemic that continues to rage, our little brand has ridden the roller coaster and come out on top while trying to to do right by all of you every step of the way. (Thanks to your support, we donated $6,000+ to Planned Parenthood from our "Ride Fast, Raise Hell" jersey sales!)
In 2021, we expanded our small but mighty team with more hire announcements to come in early 2022 including one pretty exciting new open position for a COO. We’ve grown our line—innovating specifically for women every step of the way—with key launches including our Freyah Bike Pant, first insulated piece (the Imogene Shacket), and an exciting collab with Pivot Cycles.
LOOKING AHEAD TO 2022
We've had some major victories this past year that will lead to exciting things to come in 2022. Since founding Wild Rye and as a Seattle area native, I’ve dreamed of partnering with Nordstrom—among other specialty retailers—to make outdoor apparel (and the great outdoors) more accessible to all. When Nordstrom said “hell yes” to bringing in Wild Rye as its first cycling brand, my year was made! We’ll be launching cycling apparel, base layers, and SO much more in Nordstrom coming Spring 2022! Additionally, you’ll be able to find us IRL at all 170 REI stores and all 18 Title Nine stores. We are so thrilled to be able meet you wherever you shop!
Cheers to all of you, a new year, and all the exciting adventures to come!
2021 WRAPPED WITH THE WILD RYE TEAM:
Best song to ski pow to:
Sail, AWOLNATION - Cassie & Tess
Work It, Missy Elliot - Holly
Canned Heat, Jamiroquai - Lauren
Two Fish and an Elephant, Khruangbin - Sarah
Best Song for Climbing on your Mtb:
Woman, Ke$ha - Lauren
Walking on a Dream, Empire State of Mind - Sarah
"Nothing, just me breathing heavy as hell" - Holly
"Nature, Man. Just Nature" - Tess
"Lizzo’s Good as Hell – since I rarely feel good as hell, it helps me fake it all the way up that climb!" - Cassie
"Dreams, Scary Pockets" Sarah
Favorite Backcountry Experience:
"January ski trip to Pioneer Yurt at the base of Hyndman Peak - Tess
"Backpacking 4 Pass Loop in Aspen with my best friend Adrienne Enright. 30 miles in 3 days. It. was the most beautiful trip of my life." - Holly
"Last year’s yurt trip with the B.O.O.B.s (babes out of bounds). Three days of mid-pandemic laughs and low angle pow slaying with some hilarious mommas!" - Cassie
"Camping and fishing on the Lost and caught my first cutthroat!" - Lauren
"Early season face shots (at the same time as core shots) out Baker Creek." - Sarah
"Tied between a January ski trip to Pioneer Yurt at the base of Hyndman Peak and mountain biking Mag 7 in Moab over Thanksgiving week. " - Tess
"The #WomenLedWednesday high from connecting more than 500 women-led brands and countless more women leaders and getting the rest of the world on board to #ShopWomenLed" - Cassie
"Starting, organizing and leading the Sunset Shred Series again—a women's ride event were Wild Rye and Pivot Dealers host rides at local trails with local women." - Holly
What is your personal favorite Wild Rye Moment of 2021?
"It's a tie between being picked up by Nordstrom and the WR Office Party." - Lauren