Wild Rye | The Story of Adventurous Women Playing Wild

welcome to wild rye

Beautifully designed technical apparel to empower women in the outdoors and beyond.

for all the ways you play wild

Wild Rye was launched in 2016 with the goal to create apparel that inspires more women to get outside.

More than an apparel brand, Wild Rye is a welcoming community of adventurers committed to elevating women and inspiring confidence & connection (all while having a helluva good time) in the outdoors.

our product promise

We never compromise on fit, performance, or style. In other words, we create clothes that make women feel comfortable & confident in all of their pursuits.

DEVELOPED & RIGOROUSLY TESTED IN THE MOUNTAINS OF SUN VALLEY, IDAHO.

gear that walks the talk

women-led and women-powered

the wild rye team

cassie abel, founder & ceo

Head B*tch in Charge (HBIC), V Unpleasant Before Coffee

shannon allen, VP of people & ops

Also Known as "The Handler"

maro lablance, marketing director

Master of Strategery & Creative Compass

kelsey van patten, product designer

Resident Artiste & Fashionista.

Person wearing sunglasses and a patterned hat in a snowy landscape

Heather Raney, Product Line Manager / Developer

Product Sensei and Workflow Master

kendall verge, brand manager

Professional Overthinker, Graphics & Grammar Queen

grace o'brien, senior manager of digital

Official Web Boss & Asana Task Master

riley revallier, customer experience & events coordinator

Firefighter of Approx 47K Flames a Day