Hi Friends! My name is Aja (not Asia). I’m a New Jersey native, now living in the great state of Texas. I never knew how much my love of BBQ could evolve! 

During the day, I’m a Human Resources consultant where I help brands attract and retain diverse customers and talent. When I’m not building a better workplace, I’m racing my bike and working to grow the participation of women in mountain biking events. I started Empower MTB, to introduce, welcome and fund women to get into Enduro. 

I was adopted by the outdoors  in 2020 during the pandemic. I was a competitive track and field athlete in college, so I'm used to being “outside”, but nothing like I've experienced since being introduced to mountain biking.  When I ride my bike, I disconnect from everything else and reconnect with myself.  I’ve made it my mission to help more women connect with each other and build lasting relationships on and off the bike.


Doughnuts or Bagels?

Donuts make me go nuts :)

Home Mountain Range?
I’m still discovering this

Dog’s name and breed (if applicable)?
Lola; she's a 4yo German Shepard mix. 

Favorite trail (bike), favorite mountain (ski)? 

Bike - Buffalo Outdoor Center, mainly because this course helped to advance my skills in a major way. Terrifying, challenging, and thrilling! I went on a ski trip a couple years ago with friends to Breckenridge and had a great time. 


Go-to aprés beverage?
A cold sparkling water or Champagne but always Champagne! 

Day Job? 

Human Resources Consultant


Causes You Support?
Empower MTB! We're hosting a new challenge called the Empower MTB Project. The Empower MTB Project is a self paced personal challenge to help you build skills, gain confidence, and meet other riders similar to you along your cycling journey. Join me in The Empower MTB Project, a Course in TBM Cycling Network. You'll love it as much as I do.


Instagram Handle:
@
theajajackson