Thank you for your interest, but applications have closed for this role.
Digital Marketing Manager
Position Title: Digital Marketing Manager
Reports To: Director of Marketing
Department: Marketing
Wild Rye
Wild Rye is a growing B-Corp certified, woman-owned brand based in Sun Valley, ID, dedicated to crafting beautifully designed technical apparel that empowers women in the outdoors and beyond. We’re committed to protecting the places we play with ongoing commitments to 1% for the Planet, Climate Neutral and POW. We’re a small but mighty team looking for added power to fuel our next phase of D2C growth at our HQ in Idaho. This position is a full-time, in house position.
You
The ideal candidate is a data-driven digital marketer with 3-5 years of experience in ecommerce. With a track record of driving revenue and audience growth for brands, you have a diverse mix of digital marketing skills and a creative spirit, able to seamlessly move between strategic planning, execution, and advertising creative direction. A strong communicator who works well with cross-functional teams, you're organized, self-motivated, results-driven and comfortable managing multiple projects in a fast-paced, collaborative environment. An entrepreneurial spirit with an understanding for occasionally having to step outside of the outlined role will make you an ideal fit, along with a passion for outdoor recreation and empowering women in the outdoors and beyond. You're ready to take initiative, develop and improve processes, and make a significant impact on a growing brand.
Key Responsibilities
Digital Strategy & Management
- Build out digital campaigns that correspond with overarching integrated Marketing Calendar, and own all product marketing execution across digital platforms.
Email/SMS Marketing & Strategy
- Develop and execute a comprehensive email and SMS marketing strategy to drive engagement, customer retention, and sales growth.
- Manage all aspects of b2b and b2c email marketing including campaign planning, segmentation, automation flows, design, and A/B testing.
- Analyze email performance and implement strategies to maximize open rates, click-throughs, conversions, and customer retention.
- Lead efforts to grow our email list through innovative and effective acquisition tactics.
Digital Advertising & Creative Strategy
- Develop advertising creative strategy and creative briefs for Meta, Youtube, and display that align with performance goals while adhering to brand standards.
- Stay up-to-date on best practices for ad creative formats and strategies, including display, carousel, video, and shopping ads.
- Coordinate trafficking ads between designer and media buyer.
- Identify and build relationships with content creators and influencers for UGC, manage the strategy, briefing, and content collection process to align with brand voice and objectives.
- Optimize the entire post-click journey, including landing page experience and conversion funnel optimization to drive revenue growth and improve overall ad efficiency.
- Ensure landing pages reflect the promises made in the ads, creating a cohesive message from click to conversion.
- Set up and track post-click metrics like bounce rate, time on page, conversion rates, and revenue per click using tools like Google Analytics, Google Tag Manager, and platform-specific insights.
- Track performance of all digital advertising, using insights to guide future campaigns and creatives.
- Lead social media channel expansion, including TikTok and Youtube presence.
E-commerce Support & Retention
- Collaborate with e-commerce manager to improve retention.
- Loyalty & Referral Programs: Spearhead the evolution of our loyalty program to maximize customer satisfaction and LTV while optimizing ROI.
- Implement feedback mechanisms such as post-purchase surveys and reviews to gather customer insights and improve retention strategies.
- Set retention KPIs (e.g., customer retention rate, repeat purchase rate, churn rate) and regularly report on performance.
- Analyze customer behavior data to identify trends, patterns, and opportunities for retention improvements.
- Provide actionable insights to adjust strategies and drive continuous improvement in retention efforts.
- Ensure data feeds across platforms for accuracy.
Qualifications
- 3-5 years of relevant digital marketing experience, with a diverse range of digital marketing skills.
- Experience in retail/ecommerce.
- Proficiency in email marketing platforms (Klaviyo in particular) and a solid understanding of list segmentation, flows, and analytics.
- A track record of driving revenue, LTV, AOV, and audience growth for brands through digital marketing strategies.
- Basic skills in graphic design and video editing software (Canva, Capcut) desired.
- Experience with digital advertising platforms (Meta Ads, Google Ads) and understanding of creative strategies, formats, and performance metrics.
- A strong balance of right and left brain: Creative with the ability to use insights and data to drive decisions.
- Strong organizational skills and ability to multitask in a fast-paced, small-team environment.
- Team player who can positively collaborate with various departments and personalities.
- A self-starter who takes initiative and looks for areas needing improvement.
- Excellent communication skills.
- Passion for outdoor adventures and supporting women in the outdoor industry is a big plus!
Benefits
- Competitive Pay: $70-80k DOE
- Comprehensive health insurance benefits
- 401(k)
- Paid parental leave
- Flexible work schedule with powder clause and lunch rides
- 8-10 paid holidays per year
- Flexible PTO with prior approval by supervisor
- Paid volunteer time
- Employer sponsored professional development and growth opportunities
- Relocation assistance if relevant
- Access to outdoor industry discounts
- Wild Rye product & discounts!
This position is based in Sun Valley, ID which provides incredible access to mountain biking and other adventures in the summer as well as both lift-served and backcountry skiing and riding in the winter. We’re a growing team of passionate women and a few men who are always looking for more adventure buddies and eager to help you meet your goals in your career and in the outdoors.
To apply: Send resume, portfolio and cover letter explaining why you believe you’re a fit for this position and Wild Rye to careers@wild-rye.com.
Note: The statements herein are intended to describe the general nature and level of work performed by employees, but are not a complete list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.