You Can Now Own a Piece of Wild Rye

We’ve got big news: Wild Rye is opening up the chance for our community to invest in the future of the brand. That means you — our customers, fans, and friends — can now become part-owners of the company you’ve helped build.

We’re raising through WeFunder, a platform that lets everyday people (not just bigwig investors or venture capitalists) invest in startups they believe in.

Why We’re Doing This

Community has always been our core. Since day one, Wild Rye has been about community. We’ve always believed in doing things differently — from the gear we make to how we grow. This raise gives us the opportunity to scale our brand with you — not just for you.

The traditional fundraising system wasn’t built for brands like ours. Women-founded companies receive just 2% of venture capital and 30% less in bank loans. We’re tired of swimming upstream in a system that wasn't designed for us—so we're taking a more inclusive, values-aligned path.

Tariffs are creating some headwinds. We’ve been working for years to move our supply chain out of China—an expensive and complex process that takes time. The good news? By Spring/Summer 2026, the majority of our products will be made elsewhere. But we need a bridge to get there.

How it works:

1. Check us out on WeFunder: wefunder.com/wild.rye

2. Invest as little as $100 — it’s totally up to you

3. Confirm your commitment when the round officially closes

What are you investing in?

Investors in our Wefunder round will be purchasing a SAFE note — a common investment vehicle used by high-growth startups.

SAFE stands for Simple Agreement for Future Equity. It means you're not buying stock right away, but rather investing with the promise of receiving equity in the future, typically during a future priced round (like a Series A or Series B). When that happens, your SAFE converts into shares at a discount or valuation cap — giving you early investor advantages.

Here’s a simple way to think about it:
A SAFE is like a reservation for future shares, made at today’s terms, before the company’s valuation grows.

What’s in it for you?

- You become an actual investor in Wild Rye (like the people on Shark Tank, but cooler).

- You help fund new gear, category expansion, and retail growth.

- You support a women-led, values-driven brand trying to shake up an outdated industry.

- This isn’t a donation. It’s an opportunity. Your investment helps us grow—and if we do well, you share in that success.

IRL example… 

Let’s break it down with some hypothetical numbers. Say you invest $100. First off, hell yeah. You’re officially backing a women-led brand you believe in— and you own a small piece of the company. If Wild Rye grows, opens stores, launches new categories, or someday gets acquired or goes public (hello IPO!), your investment could grow, too.

What Could My $100 Turn Into If Wild Rye Grows?

Let’s say Wild Rye is valued at $10 million today and you invest $100. That means you're buying 0.001% of the company. If Wild Rye grows to be worth $50 million and gets acquired or goes public, your original $100 stake is now worth about $500.

The Real Talk

- This isn’t like a savings account—you won’t get monthly dividends or instant returns.

- You probably won’t be able to sell your shares right away. Startup investments are long-term bets (think 5 to 10 years) and require an “exit event”, like an acquisition.

- There's risk. Wild Rye could crush it... or hit bumps in the trail. If the company doesn’t succeed, you could lose some or all of your $100.

Where We’ve Been — and Where We’re Going

Since launching in 2016, Wild Rye has become a standout voice in the outdoor industry: unapologetically women-led, fiercely inclusive, and determined to make better gear — and a better industry.

Some highlights from our journey so far:

- B Corp Certified with an all-women team

- More than 10x revenue growth since 2021

- Carried in 300+ retail doors across the U.S

- A loyal, passionate, and growing community of riders, skiers, and outdoor lovers

- Long-standing partnerships with REI, Evo, Title Nine, and top specialty shops nationwide

- 3 billion in earned media impressions in 2024 alone

This funding round will allow us to:

- Help us get over the tariff roadblock and shift production out of China

- Expand into new categories and products

- Invest in building brand awarenessBuild our internal team

- Grow our retail and e-commerce footprint

Bottom Line

Whether you’ve been rocking our gear for years or just discovered us on the trail, this is your chance to be part of something bigger: A brand built to empower women in the outdoors and beyond.

If you believe in our mission and want to be part of shaping the future of the outdoor industry, we’d be honored to have you on board. 

If you’re not in a position to invest directly, we get it - we’d be eternally grateful for you to pass along our story and our Wefunder campaign to anyone who might be interested in learning more.

👉 Invest in Wild Rye on Wefunder 

Thank you ,
Cassie & the Wild Rye Team