Position Title: Product Line Manager                                                       
Reports To: CEO
Department: Product

Wild Rye!  

Wild Rye is a small, growing B-Corp certified brand based in Sun Valley, ID that’s dedicated to crafting beautiful and technical mountain apparel for all who identify as women that inspires confidence and welcomes more women into the outdoors. We’re committed to protecting the places we play through a sustainably minded approach to product development, supply chain and ongoing commitments to 1% for the Planet, Climate Neutral and POW. We’re a small but mighty team looking for some added (wo)man power. Wild Rye is seeking a hard-working individual with an entrepreneurial spirit to join our team at our HQ in Idaho! This position is a full-time, in house position. 


The ideal candidate is an ambitious, organized, analytical and charismatic person with a passion for going above and beyond to represent and grow the Wild Rye product portfolio.  As a part of the Wild Rye team, you will be expected to wear many hats - for real. This position will cross beyond just a PLM role and support some merchandising and other product functions as we grow. That said, at the core, we’re seeking an experienced product line manager, who deeply understands the Wild Rye woman to oversee our efforts to increase market share and profitability of products. This position will research and study the market and competitor insights to determine price position, develop product requirements and roadmaps, as well as incorporate feedback from customers into the overall product strategy. In addition, the PLM will be the primary liaison between the product department and all other departments, working hand in hand to develop all externally facing materials as it relates to product information. The right candidate should be someone who is experienced, focused, self-motivated and willing and excited to jump into all aspects of a small, scrappy product department during a high-growth period (you’ll round-out our three person product team). Other job duties include collaborating with the design, marketing, and sales departments to develop strategies to increase profit margins and monitor and report on emerging product trends. Please be aware that job function will grow and evolve with our brand growth, so flexibility is a must! This is a great opportunity to gain experience across a high-growth, women-led outdoor brand’s product department.

Passion for the Wild Rye lifestyle and for elevating women in the outdoors & in business is a must. Wild Rye deeply values diversity and inclusivity, we strongly encourage traditionally under-represented folx to apply. 

Essential Job Responsibilities:

  • Lead product sales & inventory trend reporting, run competitive analysis, find opportunities and to drive product direction, in collaboration with CEO and product team.
  • Lead all product briefing and costing requirements of new products.
  • Work with the sales and operations team to manage and enhance existing product line life cycles including product enhancements and/or cost savings opportunities.
  • Specifying performance and financial requirements for current and future products.
  • Work in conjunction with development and CEO to identify key new products and product improvements with domestic and overseas vendors.
  • Be the liaison with all other departments, communicating all product updates, line changes, reporting back with customer and dealer feedback.
  • Develop product copy (with marketing), working closely with marketing to execute seasonal catalogs.
  • Manage sample needs, communicating with the product team to ensure samples are available for marketing, sales, tradeshows and events.
  • Develop product calendars and evaluate/implement PLM software or other resources, with buy-in from the CEO and the rest of the product team.
  • In lieu of a merchandising team in the immediate future, the PLM will manage and analyze SKU data to ensure proper assortment each season.
  • Manages product launch efforts in coordination with operations, sales, and marketing team.
  • Maintain current  knowledge of competitors' products, competing materials and develop compelling arguments to support our efforts to sell Wild Rye products.
  • Works with Sales to manage product positioning, pricing, and training for current and new products.
  • Regularly perform pricing and competitive analysis by customer channel and recommend strategies to improve market position.
  • Support product developer and designer with development and production as needed, including but not limited to color approvals, sample measuring, accessory development and other key product functions.

Qualifications & Experience:

  • 5+ years experience directly in project/product management experience with proven success in growing businesses
  • Strong knowledge of outdoor product, materials and technology
  • Advanced Excel skills, with a data analyst mindset
  • Desire to master Wild Rye product features, sizing and best use cases
  • Excellent written and verbal communication skills
  • A self-starter and problem solver with exceptional execution and follow through
  • Ability to balance volume and quality while exceeding performance targets
  • Strong interest in/affinity with outdoor categoriesUnderstanding of/willingness to learn all aspects of apparel development


  • Competitive Pay: $70-80k DOE
  • Health benefits
  • Flexible work schedule with powder clause and lunch rides
  • Paid holidays
  • Flexible PTO with prior approval by supervisor
  • Access to outdoor industry discounts
  • Relocation assistance if relevant
  • Wild Rye product discounts!

This position is based in Sun Valley, ID which provides incredible access to mountain biking  and other adventures in the summer as well as both lift-served and backcountry skiing and riding in the winter. We’re a growing team of passionate women (and a few men) who are always looking for more adventure buddies and eager to help you meet your goals in your career and in the outdoors.  

To apply: Send resume, portfolio and cover letter explaining why you believe you’re a fit for this position and Wild Rye to careers@wild-rye.com.