Alex is a splitboarder, mountain biker, adventurer, advocate, and storyteller. She started her career on Capitol Hill, campaigning and working for progressive members of Congress. Wanting to get back to the mountains and work with the sports that get her out of bed every morning, Alex took a job with Protect Our Winters heading up their membership and advocacy efforts. Now she consults for values-driven active outdoor brands.
After breaking her neck in five separate vertebrae in 2019, she finally felt it was time to live her truth and came out as trans. She’s a proud advocate for all who identify as women and other traditionally marginalized folx.
Alex is a lover of burritos, owns a bright red snowmobile called "the Dragon," and is always accompanied by her beloved German Shepherd, Gus.
Doughnuts or Bagels? Definitely Doughnuts. The Vermonter in me is obsessed with maple glazed and cider doughnuts.
- Home mountain range? The Green Mountains of Vermont have shaped me as a snowboarder, a mountain biker, and a person.
- Furbaby? Gus! He is a purebred German Shepherd rescue. He is my best friend on the face of the planet and also loves to bike, snowboard and camp in the back of my truck.
- Favorite trail / mountain? Joe’s Trail, Perry Hill. No jumps and berms, just rock roll downs and a rock littered chute called the meat grinder. It defines my riding style. For snow, Iceland. With the remoteness of the West Fjords and right to roam ethos, it is one of the few places where you truly are free just explore. This sense of adventure defines my riding.
- Go-to aprés beverage? Non-Alcoholic craft beer has been my jam recently. All the experience of an aprés, without the hangover/dehydration. If I’m feeling fancy, I absolutely love the natural wine scene. So many cool young, diverse, and progressive winemakers. Lots of innovation and far more approachable than the sometimes stuffy traditional wine scene.
- Day Job? I do storytelling and brand strategy for values-driven brands. I work with Weston who makes skis and snowboards, and Athletic Brewing who brews tasty non-alcoholic beers. One of the highlights of my job is working on programs that give back and build community. With Weston, we’ve created a scholarship program to help women, LGBTQ+ and BIPOC individuals get their AIARE education. For Athletic, I work on their Two for the Trails program which gives back two percent of all revenue to trail-based non-profits. I love that despite working in marketing, I’m not just selling products, but building community. It’s a big reason why I am so psyched to be a part of the Wild Rye team!